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1390 Uppsatser om Creative advertising efforts - Sida 35 av 93

Medarbetarskap ? en studie av medarbetarskap i en arkitektbyrå

Companies and organizations recognize the importance of collaboration to develop responsibility and ability of change in the workplace. The concept of collaboration was a relatively new idea in business in the late 1980s. In a Nordic context, collaboration is a traditional approach that companies use successfully for competition, survival and development. Collaborative organizational efforts cover management of committed people who can help companies achieve flexibility, customer loyalty, innovation and economic success on a challenging and competitive market. Many theorists believe that collaboration is the key to integrating technology, financial competence and innovation.

Reklam i din bästa vän? : en jämförelse av uppfattningar av reklam genom E-mail respektive SMS

The work with this paper began with a belief that the permission aspect plays acrucial part when it comes to consumers perceptions of marketing through E-mailand SMS - especially when it comes to advertising that is received through a devicethat the consumer has a strong personal relationship with. The questions to beinvestigated was: "How do users of computers and mobile phones feel aboutadvertisement received through E-mail and SMS?" and "In what way does the usersrelationship to the computer or mobile phone affect how they feel about theadvertisement?". The study was based on a questionnaire as well as an analysis of theresponses in combination with previous research on the subject.The results showed that the majority of the respondents from this papers surveywere found to have a negative attitude toward advertisement through both E-mail andSMS. However, the respondents turned out to have a slightly higher tolerance foradvertisement through E-mail than towards advertisement through SMS.

Produktplacering : En studie om effektiv marknadsföring

PurposeThe purpose of this study is to investigate whether a combination of product placement and traditional advertising can enhance the company's marketing. We perform this study because we believe that the consumers consider traditional marketing in many cases obsolete.TheoryThe study?s theory consists of topics and terms of product placement, traditional marketing, branding and communications. Theories used in this study were the basis to answer the study's research question using empirical data gathered during the study.MethodThe study has a deductive approach with a qualitative focus, therefore, the study is based on existing research, which was later to use for the data extracted from the interviews. The approach is going to show differences and similarities between how it looks in reality versus theory.ConclusionThe results of this study show that product placement can increase the efficiency of traditional marketing.

Ikeas familjer : En semiotisk analys av män, kvinnor och barn i Ikeas katalog 2014

The purpose of this study is to see how men, women and children are made ??in the Ikea 2014 catalog, this from a gender perspective. It will also examine if gender stereotypes are seen and how equal the people in the images is produced.This essay is studied on the basis of gender theory and theories about stereotypes and how men, women and children are prepared in advertising and commercials. The method that was used during the analysis process was a qualitative semiotic method. The analysis tool that was used from the semiotic method was denotation, connotation and metonymy.The result of the study shows that the major part of the pictures that was analyzed was gender stereotypical and that a few of the pictures showed some kind of equality between men and women, both between grow ups and children.

Utomhusmatematik : ur lärares perspektiv

Syftet med denna undersökning var att ta reda på vad lärare i grundskolan anser om utom¬husmatematik, varför och när de själva arbetar med det. Arbetet innehåller utomhusmatemati¬kens yttre ramar. Jag har valt att intervjua sex lärare som arbetar med utomhusmatematik eller som tycker att det verkar vara ett intressant arbets¬sätt. Alla lärare arbetar i grundskolan och representerar två olika skolor. Två av lärarna arbe¬tar med utomhusmatematik en gång i veckan.

Hopp som i hare : Om undanträngningens roll i arbetet med min diktsamling

AbstractThe aim of this essay is to analyse what roll repression has had in the making of my unpublished collection of poems entitled Hopp som i hare. I examine how the autobiographical subject abortion has influenced the writing process and the outcome of the poems. By presenting literature that?s been important in the making of the collection I show some thoughts and ideas about Post Abortion Stress Disorder, a diagnosis without scientific grounds. In a discussion I go through the whole writing process from subject and genre choice through the revisions till the final version that were sent to be commented by the class in creative writing at Växjö University 2008.

Informationalismens Murar hotet mot information som positiv rättighet; en ideologianalys av WTO och dess avtal.

This thesis examines the ideological implications of an emerging shift in human rights-issues regarding information. As Intellectual Property becomes increasingly important to the economy of developed nations previously commonly owned or unprotected information runs a real risk of becoming privatized. The World Trade Organization and its binding agreements GATS and TRIPS are subjected to a critical ideology-analysis, with special efforts to elucidate possible effects on the public service realm and its commitment as provider of free information as a human right. The result suggests that not only does a threat to information as such a right exist, but that its ideological basis however seemingly rooted in a liberal/neoliberal context actually in its express views on information deviates from liberal/neoliberal theory in many ways, and that there are theoretical inconsistencies in that same ideology..

Satsa på leken! : en studie om skolgårdens betydelse för barns lek och utveckling

The intention of this final thesis is to examine how to create a schoolyard that inspires children at the age of 6 ? 12 years to play and give them possibility to develop. To get a lot of knowledge in this subject, I have combined studies of literature with practical studies at Hosjöskolan in Falun. During my practical studies I have done interviews, walks in the area with the children and visited other schoolyards. I have based a design proposal for the schoolyard of Hosjöskolan on these studies.

Samverkan, värk eller mästerverk? : En kvalitativ studie om samverkan vid ett Barnahus.

This is a qualitative study based on interviews with professionals who are cooperating at a children advocacy center, in swedish called ?Barnahus?. The center, Barnahus, pulls together law enforcement, criminal justice, child protective service, medical and mental health workers in to one coordinated team. Children suspected to be victims of any kind of violence or sexual abuse shall, at Barnahus, be offered coordinated efforts and support all the way from suspicion to possible intervention. The aim of the study is to examine how the participants involved relate to collaboration in Barnahus. The study will also present the success factors and barriers to collaboration that identifies by the participating actors, who are mentioned above.The study will provide insight and understanding of how collaboration can be represented in multiprofessional activities in practice..

Det kreativa rummet - en studie om den fysiska lärmiljön i förskola och skola. The creative room - a research of the physical learning environment in preschool and school

Uppsatsen handlar om den fysiska inomhusmiljöns utformning och hur den påverkar barns lek och lärande. I vår studie har vi intervjuat tretton pedagoger från två förskolor, en Montessoriförskola, samt två skolor. Syftet med arbetet är att undersöka och belysa miljöns betydelse för barns lek och lärande och att se hur pedagogers medvetenhet är kring miljön som arbetsredskap. Vi såg av resultatet av vår studie, att pedagogerna anser att den fysiska inomhusmiljön har betydelse för barns lek och lärande. Pedagogerna var också överens om att miljön ska vara lugn, harmonisk och genomtänkt.

Växjö - "Europas grönaste stad" : En undersökning av motiveringarna bakom en "grön" kommuns miljösatsningar

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

De fria- respektive planerade aktiviteternas betydelse för barns utveckling : En essä om faktorer som avgör vilket utrymme som ges de olika aktiviteterna

Early during my education to become an afterschool-teacher a concern was raised that afterschool-programs will continue to be seen as an institution for childcare services. In this experience-based essay, I discuss what I see as the coreproblem: the free- and planned activities. What do the free- and planned activities actually mean for children's development and what is it that determines how much space the various activities will be allowed to take?In my attempts to answer this question, I go through the concept of leisure, the importance of children?s play and adults responsibilities in children?s play, what the different policy documents say about children?s play and the creative work, staff skills and theoretical and practical knowledge. I question whether I was right in the story that I begin this essay with, and conclude that it is more difficult than I previously thought to find an answer to the question..

Datainsamling av privatpersoners internetbeteende : En studie av medvetenheten hos privatpersoner

Internetövervakning har under senaste tiden blivit ett aktuellt ämne i media. Det rapporteras bland annat om att företag som samlar in information om privatpersoner. Datan som samlas in kan innehålla information om användares beteende på internet såsom besökta sidor, sökhistorik, aktivitet på sociala medier med mera. Men hur mycket av detta vet en vanlig användare om? Uppsatsens syfte är att undersöka hur medvetna privatpersoner är om internetövervakning som bedrivs av företag och den datainsamling som den bygger på.

En studie om användning av lärplattor i den första läs- och skrivinlärningen inom IT-satsningen ?en-till-en?

This study was aimed to examine what happened when a municipality in Sweden invested in ICT. The purpose of this study was also to find out how the change of process with ICT investment was expressed the need for more knowledge. This was called ?one-to-one? with the goal that all students would have their own computer during their years in school.Teachers have been interviewed and observed about how they work with ipads during reading and writing lessons. The teachers in this study said that they need more knowledge to improve their everyday work with ipads.

Papperslösa barns rättigheter

This case study examines how upper secondary schools in a municipality in the northern parts of Sweden structure their special pedagogy with students who have ADHD and dyslexia, students? and parents? experiences of this, and what regulates the schools management in this particular aspect. The results show that all the schools have special pedagogues and other support staff employed, though in varied extent. Furthermore, the resources are distributed differently from school to school. The focus, however, is always around communication between the concerned parties.

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