AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

Syftet med detta arbete var att få en insikt i hur privata Facebookanvändare uppfattar artisters identitet på Facebook. Intresset väcktes då jag för en tid sedan lade märke till det ökade användandet av Facebook bland såväl företag som kommersiella personer. Facebook har på kort tid kommit att bli en plattform från vilken många personer och företag väljer att visa och marknadsföra sig själva på. I studien undersökte jag begreppet identitet och hur privata Facebookanvändare förknippar detta begrepp med artisters Facebookanvändande. För att uppnå mitt syfte utförde jag en undersökning med en kvalitativ ansats.

Problem: Hur kan mobiltelefoners användargränssnitt användas för att kommunicera emotionella eller psykologiska signaler till användaren? Syfte: Syftet med uppsatsen är att skapa förståelse för vilka faktorer i användargränssnittet till en mobiltelefon som generar en emotionell eller psykologisk reaktion hos användaren. Metod: Vi har samlat relevant teori från främst informatik och psykologi. Datainsamlingen skedde genom tio personliga intervjuer med mobiltelefonanvändare. Analysen av empirin, i relation till teorin, gjordes med så kallad kodning.

The communist party Khmer Rouge took over the power in Cambodia in 1975, and ruled the country until the beginning of 1979. During these years they attempted to create a completely new society, a true Khmer nation, which involved massive economic and social reorganisation and elimination of people which did not fit in the new ideal.Three decades has passed since the genocide, and the senior leaders of the Khmer Rouge will now be tried in the Khmer Rouge tribunal, which consists of both Cambodian and international judges and prosecutors. The integrity of those tribunal representatives will be crucial for the integrity of the tribunal as a whole and thus also for the outcome of the processes. It is hard to determine whether the purposes for demand of accountability will be satisfied, it is though clear that there are many obstacles in the way for an unproblematic and fair procedure..

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

Syfte: Det vi vill åstadkomma med uppsatsen är att kartlägga de metoder som är mest lämpade för att mäta effekten av produktplacering i film. Relevanta aspekter att effektmäta är försäljning, ökad märkesmedvetenhet hos konsument, förstärkning av varumärke och förändring av företagets image. Vidare kommer vi att analysera och utvärdera vilken eller vilka metoder som ger bäst information på ovan nämnda områden. Metod: Vårt arbete bygger metodmässigt på att utföra intervjuer med produktplacerande företag, marknadsundersökningsföretag och mediekonsulter för att se hur utbredd produktplacering och effektmätning av denna är. Litteraturstudier är ett annat metodmässigt tillvägagångssätt där vi ser på exponering av produktplacering, varumärkes funktion, sponsringens relevans för produktplacering och hur man bäst effektmäter den.

Sammanfattning Bakgrund Stråldosen vid en datortomografiundersökning (CT-undersökning) kan vara 100 gånger större än vid en konventionell röntgenundersökning [1]. På 10 år har antalet CT-undersökningar nästan fördubblats [2], vilket också innebär att stråldosen till patienterna ökar [1]. Bröstkörtlarna är ett av de mest strålkänsliga organen och är därför viktiga att skydda [3, 4]. Material som dämpar röntgenstrålning kraftigt och som lämpar sig för strålskydd är t.ex. bly och vismut [5].

Marknadsföring och kontakt med kunder utformas på ett sätt som ska vara fördelaktigt för företagsryktet. Ryktet skapar sedan en bild av företaget. Den bild är det som blir det förmedlade varumärket och i längden även en viktig framgångsfaktor. Förutom reklam, logotyp och slogans lyfter företag i servicebranschen in inredning och arkitektur som en del av detta varumärkesarbete. Där har lokalen betydelse för att kunderna ska lockas till butiken eller restaurangen, öka köpintentionen samt för att kommunicera företagets värdeord.

In modern society globalisation is a fact within all industries, the textile industry included. Due to improvement in areas such as logistics and communication international trade have developed fast. As changes occur rapidly on the global market and companies must adjust and revise their processes in order to stay competitive.Because of the global price reduction consumers around the world expect low-price products, which mean that the companies have to find new ways to produce in a cost-efficient way. To maximize profit most of the textile production is situated in low-cost countries due to its labour-intensive character. It is crucial for fashion companies to allocate their activities in their value-chain effectively in order to reduce lead-times.

Prisons are for many an unknown world, and few know about the prison culture which includes unwritten rules, power structures, interactions and relationships between inmates and correctional employees.While many think that Swedish prisons are too comfortable,inmates are facing extreme stress due to surveillance and detention, by depriving inmates their possibility to shape their own lives. When the inmates is deprived of control over their own life?s the penal system have great power to shape and to influence the inmates.The purpose of this paper is to investigate prisoners' experiences of treatment and exercise of power in prisons. Starting point is to examine what are the kinds of relationships between prison officers and inmates from a power perspective, if there is any difference between the closed and open prisons and how the inmates affected by the structures that exist.Based on my overall purpose, and with my informant´s stories which revealed a number of similar points, four main headings were developed; Mass media and society´s view, and unknown world, interaction between inmates and prison officers and consequences.Prison officers with the role as a contact persons as well and other staff which work close to the inmates play a significant role by supporting through motivational interviewing and can help the inmates to gain insight about their life situation and actions. My informant?s underlined that a good contact person can either help or discourage.Inmates who contributed with their experiences express that there is a big difference between open-and closed prisons.

IDCT (Inverse Discrete Cosine Transform) is a common algorithm being used with image and sound decompression. The algorithm is a Fourier related transform which can occur in many different types like, one-dimensional, two-dimensional, three-dimensional and many more.The goal with this thesis is to create a fast and low effect version of two-dimensional IDCT algorithm, where techniques as multiple-constant multiplication and subexpression sharing plus bit-serial and bit-parallel arithmetic are used.The result is a hardware implementation with power consumption at 19,56 mW..

De flesta samhällen i världen är idag påverkade av nyliberala strömningar vilka består av en önskan om en fri marknad utan ingripande från staten. I detta ingår att människan bör frigöras från alla reglerande faktorer i samhället, vilket tar sig uttryck på flera sätt. Ett av dem är ökat fokus på tillväxt och marknadsföring vilket inte bara påverkar företag utan också kommuner och regioner vilka allt mer måste konkurrera mot varandra om befolkning, företag och turister. I denna uppsats undersöks hur en region, i detta fall regionen Jämtland, använder sig av mat som ett regionalt utvecklingsverktyg. Jag har valt att undersöka ett projekt där offentliga och privata aktörer samarbetar för att utveckla Jämtland som en matregion. Uppsatsens syfte är att undersöka hur aktörerna jobbar, vilka föreställningar de har om mat samt vad de vill uppnå med detta projekt.

Intermodulated force microscope (ImAFM) is a type of dynamic AFM. ImAFM opens up possibilities for mapping the topography and making quantitative determinations of material parameters at the same time. With increased information the need to generate more informative images of the sample emerges. In this Bachelor's degree project I have created tools for rendering images of a sample. The topography is plotted as the height and a material parameter is color coded on topography.