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1544 Uppsatser om Costumer attitude - Sida 45 av 103

Reklamens värde: En kompletterande syn på advertising- och brand equity.

At several occasions, an important question has been brought forward within the world of advertising and media. This is the question of whether or not ?good? advertising should be encouraged by the media. The question has an origin in a belief that such advertising can create values not only for the advertiser, but also for the medium. Although this question has arisen in business media, and although many managers work from the assumption that such relationship exists, there are none or little proof that it actually does.

Dimensionering av ackumulatortank : Undersökning hur en ackumulatortank kan införas till Övertorneå fjärrvärmenät samt dess ekonomiska innebörd

This report will detail the participator view of partnering in Kvarteret Frodeparken. Kvarteret Frodeparken is a new construction project being jointly delivered by Skanska Sverige AB and Uppsalahem AB. The report will focus on the comparison between the participators view of partnering with an emphasis on common partnering goals. The report will also focus on the economical benefits, the time benefits and the social environment benefits you can find in partnering.The principals of partnering are; participants together make the common goals for the projects, make ice breaking activities to improve stakeholder engagement and working with an open economy to find the profitable choice for the project. With a combination of the three principals the team together decide the best solution for the project.

Källkritik, hur gör man: om lärares syn på källkritik i undervisningen.

The aim of this Master?s thesis is to examine and understand how teachers of younger children view the concept of critical evaluation of information and how their interpretations of the concept relate to their teaching. The need for the development of children?s ability to critically evaluate has been emphasized through research as well as the need for collaboration between teachers and librarians in order to help pupil?s process information into knowledgeThe study has a socio-cultural perspective and the material was collected through observations and qualitative interviews with teachers. The results of the study indicate that many teachers experience uncertainty when it comes to the area of critical evaluation and that they do not teach the subject to any substantial extent.

Livskunskap : En inre kompass i skolan

Through qualitative interviews with five teachers from three schools, two public schools within the same school management and a Waldorf school, the purpose of this study is to find out teachers' views on the phenomenon of life skills in the lower classes in school. What is the subject, how do teachers work with life skills, and should it be seen as a separate subject or integrated in all school subjects?The results show that the definition of life skills is a term with many interpretations. Two concepts that can be seen as the common denominators in the educators' views on the subject, however is, social and emotional skills. This is something that educators believe develop self-awareness and empathy in children and sees that as important as learning other subjects.

Konsthögskolestudenters informationssökning och ?användning

The main purpose of this Master?s thesis is to investigate the experience of art students and their attitudes and use of information during the last years of their Master?s degree. I also examine their opinions about the art education in general. The theoretical framework encompasses a sociocultural approach within the field of psychology-pedagogy and library- as well as information science. The empirical material has been collected through qualitative interviews with seven students studying at an art school in Sweden.

Integrering av Bild och Svenska : Att skapa sammanhang i undervisningen

The purpose of my essay is to see how teachers are working to integrate the two subjects Art and Swedish in their teaching, and to see how this integration is made. What do teachers think about subject-integration? What are the positive effects of it? Are there any difficulties involved? Do the teachers prioritize cooperation with other subjects?To answer my questions I have interviewed eight teachers, four of them in upper secondary school and four in lower secondary school. I have also studied literature about subject-integration and children?s learning, curriculum?s and syllabi in the subjects of Art and Swedish.The results of my study show that the interviewed teachers are positive when it comes to integrating Art and Swedish and other subjects.

Socialbidrag : Att vara fattig i Sverige

This essay analyses the national standard for maintenance aid and if it´s compatible with the standards set in the government mould.As new-liberal ideas get more scope in the Swedish policy the analyses focus consisted in seeing about the social contribution been changed, and if the standards in the government mould have lost their worth.The national standard is not edified on the basis of subsistence levels, but becomes paradoxical when numbers of welfare recipients is the measure used in order to measure poverty, concurrent as the government mould aims to protecting every citizen?s welfare.The study analyses a type of society that has emerged during a period of time. In a normative analysis concepts are set in relation to each other where, the analysis presents standards that are vague. If the standards in the government mould are presented as something valuable and get their worth back in the policy, perhaps also the citizen´s in Sweden change attitude to poverty and welfare contribution.   Social- liberalism justifies social contribution and the welfare State, while new-liberalism has other opinions about what redistribution should contain.

Ur en annan synvinkel : Om unga med synnedsättning och vad som inverkar på deras gymnasieval

The study deals with young people with visual impairment and their choices of upper secondary school, what is behind and how they are affected by other aspects and other people around them. It also describes how these students experience the career counseling they received for the election. This has been the purpose of the study and was examined through qualitative method and interviews with five young people aged 15 to 21 years with severe visual impairment or blindness. The results and conclusion is that these young people are greatly affected by their parents in choice of upper secondary school and that the school?s attitude to the pupil has a major impact on whether the pupil chooses the school.

Hundägares och kattägares relation till sitt djur :

The relationship between the pet and it's owner is a very important and interesting issue. Unfortunately there is not so much research on this and in addition to that Swedish veterinarian education does not put much emphasis on pet's role in society or their pattern of behaviour nor treatment. This thesis is based on an opinion poll that 20 dog owners and 20 cat owners contributed. The main purpose of the thesis was to compare the relationships that the pet (dog or cat) and its owner can have. The issues such as the pet owner's attitude to his/her pet, how the pet owner percieves and interprets the signals from the animal, and what they think about the natural behaviours and needs that their pets (might) have. The results show that dog- and cat owners are people who generally love animals, that they used to have even other animal species in the past, but when it comes to choice between a new dog or a new cat they choose the one that they previously have had and that they are used to. Most of a dog owners choose the dog to be their pet because of the company while the majority of a cat owners choose cat because cats are independent and they are used to cats.

Mindfulness : att tillämpa medveten närvaro

In this multistudy the aim was to measure the effect of mindfulness and yoga in negative stress. Is it possible for yoga and mindfulness to increase awareness and acceptance to inner and outher circumstances? Mindfulness-Based Stress Reduction (MBSR) has shown good results in how to cope with negative stress and how to stay calm in a stressful envirorment. The qualitative study where Visby Yoga Center and Stockholm Yoga Shakti attended in a survey. Correlation showed no relationship between stress and mindfulness and no significant value, n=20, Cohens d=0,16.

Upplevelse av möten mellan flyktingar och den svenska vården : En litteraturstudie ur både sjuksköterskans och flyktingens perspektiv

Bakgrund: Allt fler personer kommer till Sverige från länder där kulturen skiljer sig från den svenska. Många av dessa personer har genomgått svåra trauman och det är en utmaning för den svenska vården att möta och hjälpa dessa personer. Flyktingar och sjuksköterskor har oftast olika förväntningar på möten i vården. Syftet med studien var att belysa upplevelser av möten mellan flyktingar och sjuksköterskor i den svenska vården. Metod: Innehållsanalys baserad på åtta artiklar med kvalitativ ansats.

Kriminaljournalister och Flashback : En intervjustudie om pressetik i ett nytt medium

The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.

Berättandets roll för språkutveckling

Since storytelling is a growing form of teaching we wanted to interview teachers to see what their experiences and opinions were on the subject. Therefore the purpose of this study is to use interviews to examine teacher perceptions and experiences about storytelling and its effect on language development. I will investigate both the use when the teacher is telling a story but also when students are telling stories. With help from my supervisor I was able to come up with interview questions that would help me answer my research question. After the interviews I reviewed the answers and analyzed them.

Women?s thoughts, expectations and desires in the presence of their next delivery after a caesarean section

Introduction: The caesarean section rate has increased significantly in the last twenty years. The fact that a woman has delivered by caesarean section once does not automatically mean that she will again. Some women want a repeat caesarean section while others want a vaginal birth. Objective: The aim of this study was to describe women?s thoughts, expectations and desires in the presence of their delivery after a previous caesarean section.

Invasions- och insatsförsvaret : En professionsteoretisk jämförelse

This essay is on the subject of the changes that the Swedish military is undergoing. This essay will take the old ways of alignment thinking, were the military was to protect the nation against an invasion and compare it to the newer way of alignment thinking, where the military is to go abroad and do peacekeeping operations as there main objective. This comparison will be done by using Bengt Abrahamson theory about professions. He uses three parts one is specialised theoretical knowledge, another is ethics and the last is corps spirit. This theory will then be connected to four interviews.

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