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2921 Uppsatser om Corporate identity - Sida 4 av 195
Myten om nudlarna : Hur ser bilden av studenten ut?
This study is based on interviews with six students from Stockholm that have shared their feelings/opinions about how they experience their identity as a student. The aim of this master?s thesis is to examine how the identity of students is constructed but also how the post modern society affects the life that the students are living. With a higher demand on education and responsibility of making the right decisions, the student?s main concern is not only her studies, but also the goal to succeed in her life.
Organizational Identity Construction - A qualitative study made in three different contextual settings
Our findings show that depending on the contextual setting and what sort of merger an organization goes through, the identity strategies will differ. We see that symbols and values are two objects of relevance in our case companies? identity strategies, but that there are differences in how they are being used. There is consensus around the fact that values are important to have, however their meaning to each organization differs and it has also proven to be dependent on what position you possess in the company. We have developed a four-fielder in order to further illustrate our findings.
Kontrollsystem för implementering av en samhällsansvarsstrategi - En undersökning av SPP Livförsäkring AB
Corporate responsibility is a popular phenomenon of today. The interest for the subject is extensive and means for implementing corporate responsibility strategies within organizations are demanded. There are studies showing how management control systems can be used in order to implement general strategies into organizations. Still, management control systems designed for the implementation of corporate responsibility strategies, in particular, are not provided by the current academia. The aim of this paper is to contribute to studies within management control systems by studying the management control system specifically designed to implement corporate responsibility strategies.
Samspel mellan Identitet och Image : En fallstudie av det Svenska fo?retaget POC
Purpose: The purpose of this paper is to examine if POC manage to keep cohort interplay between their identity and image.Theoretical framework: This paper is led from theories in area about communicating identity and image. The theories that are relevant to this paper to see the interplay between identity and image is communication theory and brand theories based on associations. From these theories we have composed a model that shows the communication led from identity throughout image in company?s with many distribution channels. It shows what associations that build identity and image and also the complication and threat that the interplay is being exposed to.Methodology: We have chosen to do this examination as a case study.
Kulturell, administrativ eller funktionell region? : En analys av Region Skåne och Västra Götalandsregionen
The Swedish regions are new phenomena, from the start from the new regionalism which started in the 1980´s. The purpose of the thesis is to analyze Region Skåne and Västra Götalandsregionen to come to a conclusion which model of region they are and want to be by using theories of regional identity and identity of politics and see similarities and differences. My research question is: Which of cultural, administrative and functional region are Region Skåne and Västra Götaland striving to construct? The methods I have used are qualitative text- and content analysis to analyze the regions, by using theories about regional identity and identity of politics. Furthermore, I am using some statistic from SOM-institutet to analyze the regional identity in the regions. The result show that Region Skåne is constructing a cultural region, because of their strong regional identity and that the politicians are using identity of politics to combine the citizens.
Är jag Kalmar nation? : en jämförande identitetsanalys aven studentnation och dess medlemmar
Purpose/Aim: To describe likenesses and differences between the personal identity of the common Kalmar nation member and the collective identity of the organization Kalmar nation as described by said members.Material/Method: Collecting data through a quantitative survey, where the members answer questions about themselves and Kalmar nation, and subsequent analysis of said data by means of theories about personal, collective, and brand identity.Main results: After analyzing the data from the survey I conclude that there exists both likenesses and differences between the organization and its members. Some likenesses are more pronounced than others, and the same can be said for the differences. However, within the three areas of study (specific identity traits, politics and music) politics and music showed more similarity between the members and the nation than the specific identity traits did. The most interesting aspect of the analysis show that the members have quite a common view of the organization despite their own widely different descriptions of themselves..
Identitetens gränser- en uppsats om invandrares identitetsskapande i en svensk mångkulturalistisk kontext
This essay discusses immigrants? prospects of constructing an identity in a multicultural society like Sweden. The discussion is primarily theoretical but offers a few empirical examples to demonstrate its relevance. Furthermore, the ontological standpoint of this essay draws on an understanding of the world and our knowledge as constructed which implies that identities are also constructed. The process of identity making is further understood as a relational process in which others recognition is central to the individuals own understanding of his or hers identity.
Sagan om Rescuerunner hur corporate storytelling kan förbättra marknadskommunikationen på Rescuerunners hemsida
Titel: Sagan om Rescuerunner ? hur corporate storytelling kan förbättra markandskommunikationen på Rescuerunners hemsidaFörfattare: Elin DahllövUppdragsgivare: Safe at SeaKurs: Examensarbete i Medie- och kommunikationsvetenskap, Göteborg universitetTermin: Vårterminen 2013Handldare: Orla VigsøSidantal: 56Antal ord: 16 075Syfte: Att ta reda på hur corporate storytelling kan stärka varumärketMetod: Kvalitativ bild- och textanalysMaterial: Texter och bilder från www.rescuerunner.comHuvudresultat: Att Rescuerunner, en produkt som framställs som ganska tekniskt avancerad och med en rad finesser som inte är uppenbara vid första anblicken, kan tjäna på att använda sig av corporate storytelling. Främsta anledningen till detta är att produkten blirmer lättillgänglig och lättare kan förklaras. Istället för att nämna en massa teknisk information och data, kan man berätta en historia om hur det fungerar och vad det innebär i verkligheten..
Pratbubblan: den röda tråden : En studie av Karlstads Stadsnäts visuella kommunikation
The purpose of this study is to investigate whether Karlstad City Fiber Network visual elements in the form of a pair of speech bubbles fit into the organization's holistic external communication and branding. The study examines whether Karlstad City Fiber Network image of the organization and the speech bubbles match the stakeholders view and how the visual elements are perceived and recognized by stakeholders. The theory associated with the study is theories of corporate visual identity, image, identity and branding and visual communication. These three elements are important to be aware of when a generation of an effective external communications. Qualitative interviews with employees at Karlstad City Fiber Network and Karlstad municipality has undertaken to give an idea of ??what the organization wants to achieve and what their opinions are.
De som gillar musik gillar oss. Visuell identitet för bokningsbolaget Halleluja
The objective of this project was to develop the visual identityof Halleluja, a brand new booking agency representing approximatelytwenty minor artists within a wide range of contemporarymusic styles.The outcome has been applied to business cards and awebsite yet to be produced. To attract the audience and differentiateitself from other booking companies, Halleluja featuresa minimalist design that speaks of dedication, breadth ofgenres and exclusive taste. Although my sketches have beenapproved by Lars Olsson and Erik Sundfeldt, the co-foundersof Halleluja, I have had the privilege of working quite freely andstarting from scratch, since there was no earlier work done onthe company.Some of the issues I have faced during my process wasabout finding the right tone of voice in type and colour, ordealing with the semantics of the corporate name (meaning»praise the Lord«). I?ve also been struggling to come to termswith my own self-censorship and my slighly suspicious view onbranding..
Extern kommunikation av Corporate Entrepreneurship
Entreprenörskap och innovationskraft har genom begreppet Corporate Entrepreneurship erkänts som en framgångsfaktor för företag. Med utgångspunkt i att Corporate Entrepreneurship är av ökande betydelse utreds här i vilken mån detta återspeglas i företags externa kommunikation. Genom innehållsanalys av VD-brev från 21 svenska teknikföretag över en tioårsperiod har signaler om entreprenöriell orientering fångats. Resultaten har visat att extern kommunikation av Corporate Entrepreneurship, i motsats till vad som förväntats, minskat i omfattning över tidsperioden. Vidare har visats att företagen inom sektorn kommunicerat kring Corporate Entrepreneurship i lika omfattning men att skillnad funnits mellan de företag som satsat mest respektive ingenting på forskning och utveckling.
"Ibland känner jag mig som en person med flera huvuden" : En studie om hur språk och identitet samspelar.
Abstract The purpose of my essay is to understand how language and identity interact in individuals with an immigrant backgrounds? My main focus is rooted in the individual`s identity and my questions are:- How is the informants talkning about the importance of being able to make themselves understood with the language?- How do they talk about the creation of identity?- How does language and identity be linked in their discourse about language and identity? To accomplish this and to answer my questions I have chosen to use a qualitative method based of interviews. I believe that this method is the most appropriate in order to provide answers to my questions. I interviewed four people who have lived in Sweden between 3-6 years. Two of the informants are from Latvia and speak fluent swedish, the two other informants come from Chile and are currently learning swedish.
Grafisk profilering med praktisk tillämpning på PZ hair : Graphic profiling with a practical application on PZ hair
Design, Grafiskt program, Symbol, Hair.
Att tillämpa eller inte? : Svensk kod för bolagsstyrnings effekter på börsnoterade företags årsredovisningar
Problem: After several corporate scandals concerning accounting around the world a discussion concerning corporate governance arose. The public demanded greater insight and better corporate governance in public companies. The discussions led to the development of codes of corporate governance, codes such as the Sarbanes Oxley Act, the Combined Code and the Swedish Code of Corporate Governance. The Swedish code is a clarifying of the Swedish law, a codification of praxis and in some cases an increase in the demands on reporting of information from the companies.Purpose: The purpose of the thesis is to describe what effects the Swedish Code of Corporate Governance has had on the content of annual reports of listed companies and if different types of companies have been affected in different ways.Method: The investigation was conducted using both qualitative and quantitative methods. Through a preliminary study knowledge about the subject was gathered.
EUropa och den konstruerade identiteten - En analys av den hegemoniska diskursen
In this thesis the construction of identity within the EU is discussed. A thesis problem in three dimensions is used to explain the purpose of the construction, its realization and the consequences of such identity. These aspects show the complexity of the problems related to identity construction on a structural level.By using a post-modern and a social constructivist theoretical approach identity is presented as socially constructed by discourse. The theory of discourse makes it possible to analyze the development of an identity forming discourse within the EU and its status today.With an approach inspired by critical theory, we use discourse analysis as a methodological tool to illustrate the ideas that govern discourse, and in what way it is related to the social reality.The analysis states that the purpose of identity constructing is the striving for legitimacy. Without identification, the legitimacy is threatened.