The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

Bakgrund: Företagens roll i samhället håller på att förändras. En möjlighet för företag att bidra till en utveckling som är långsiktigt hållbar: ekonomiskt, socialt och ekologiskt kan uppnås genom Corporate Citizenship ? företaget som den goda medborgaren. Syfte: Syftet med denna uppsats är att utreda och skapa förståelse för begreppetCorporate Citizenship och dess framväxt från ett strategiskt perspektiv, samt attstudera hur och varför företag arbetar med Corporate Citizenship. Genomförande: En litteraturgenomgång inom området Corporate Citizenship har genomförts.

The new Swedish Companies Act allows Swedish companies to issue two instruments that were previously prohibited: mandatory convertibles and participating debentures. The aim of the thesis is to conduct a cross sectional study of Swedish corporate hybrid securities, especially in the light of the new Companies Act. The cross sectional study also includes areas such as credit rating, accounting and tax. The thesis concludes that it is possible, under Swedish law, to issue corporate hybrid securities that qualify for both high equity credit and tax deductible interest payments. The use of certain hybrid provisions are, however, restrained by Swedish company law.

The aim of our study has been to see how DIK-forum represents the occupational groups that are represented in the frames of the trade journal. We have, to find out the phenomenon, done a content analysis by looking into 18 numbers of DIK-forum from year 2006 and 2007. The 18 strategically chosen journals was enough to give us a statistic result that we later on could generalize over those two years of DIK-forum. Totally there were 818 articles, news items and vacant advertisements that made the central point of this study. By these materials have we studied the representation of the occupational groups to find out if there were any over- and/or under represented groups, and also if the publications of the material were directed to the students or to the occupational groups in these trade journals.In our study the results shows that the trade journal DIK-forum does not represent all the occupational groups at the same level.

The purpose of this thesis was to examine reading groups inpublic libraries from a bibliotherapeutic perspective. Inorder to reach this purpose following questions needed to beanswered: What does the discussion in reading groups looklike? What does the reading groups fulfill for theirparticipants? What is the circle leaders? role? The study isbased on the observations of three reading groups and offive interviews of its participants. With the help of CarolineShrodes theory the study shows that there are few signs ofbibliotherapy in the reading groups. But on the other handthey show similarities with other bibliotherapeutic readinggroups, by being a social venue for its participants.

Year 1996 a new law was introduced in Sweden, the law of corporate restructuring, what purpose was to help companies in financial distress. Now, nine years later the procedure hasn?t been successful. This is what this thesis is trying to find out.This thesis main question is: What distinguishes the companies that have filed for a corporate restructuring, according to the financial position?The purpose of this thesis is to find out if key ratios can be used to distinguish the companies that filed for corporate restructuring.

The corporate opportunity doctrine constitutes a prohibition for the directors and officers of a company to pursue for themselves any opportunity which falls within the scope of the corporation?s business. In Swedish law the doctrine has not yet seemed to attract any greater attention. This doctrine has been the focus of a multitude of cases in a both American and English law, however mainly in the America law. Therefore, the American legal framework can serve as guidance in trying to define the doctrine as it has developed, or perhaps more correctly not developed, in national law.The perhaps most crucial question to be answered in the area of corporate opportunities is how the law indentify an opportunity as a ?corporate? one.

Background and problem: Corporate Governance is a well-known phenomenon which has been the focus of plenty of research where the board of directors and the CEO have been regarded as important actors. What's affecting decisions regarding these actors has been debated whereas media has been pointed out of having an impact. To decide whether or not media can affect Corporate Governance have shown to be problematic whereas it exists divergent views regarding this. At the same time this relationship is more explored in other contexts than the swedish one, although this one is considered suitable for this. Consequently there is a motive for examining medias impact on Corporate Governance in Sweden. Purpose: The purpose of the thesis is to explain if media has an impact on Corporate Governance at an overall level.

The aim was to investigate three anti-racist groups of pupils, their thoughts about respectively their work against racism. The aim was divided into the following questions: - What is, according to the groups, racism and what does the situation look like at the schools? - What does the dynamics in the group look like? - What courses of action are the groups using and how can they improve their work? - How can the groups be described according to the terms work group and basic assumption group? To answer these questions I made three group interviews, one with each group. I analysed the results partly according to earlier research and literature, partly according to the group theory of WR Bion, using the terms work group and basic assumption group. My conclusion is that the word racism seems to have been affected by inflation, since the groups include bullying as well as anti-racists.

In the light of some company scandals the Swedish Code of Corporate Governance, the Code, was introduced in the year of 2004 to reinforce confidence in how Swedish listed companies are managed. As many of the other European codes of corporate governance, the Swedish Code is based on the principle of ?comply or explain?. The need for corporate governance regulation arises from the inherent conflict of interest between owners and managers. This conflict is limited in companies controlled by a family in contrast to companies that lack a strong owner.

Syftet med vår uppsats är att undersöka och analysera hur en koncern via Corporate Branding integrerar och implementerar ett redan existerande koncept i ett förvärvat företag/kedja. Då Corporate Branding handlar om att bygga upp, förstärka och förmedla ett affärskoncept till både interna och externa intressenter, har vi, för att ge en heltäckande bild av processen, valt att undersöka och analysera båda dessa aspekter. Vår problemformulering bestod bland annat av följande frågor; Vilka förändringar har uppstått vid förvärvet? Vad händer med ett företags organisationsstruktur, kultur och identitet inför och efter ett förvärv? Hur har det förvärvande företaget använt sig av Corporate Branding för att implementera ett existerande affärskoncept i vårt fallföretag? Vilka reaktioner har uppstått internt och externt i samband med förvärvet? Hur skiljer sig de båda affärskoncepten från varandra? Vi har genomfört en kvalitativ fallstudie, samt en kvantitativ studie i form av enkätundersökning. Teorikapitlet är uppdelat i fyra delar och består av organisationsstrukturer, förvärvsteorier, intern samt extern Corporate Branding.

Corporate Social Responsibility är ett aktuellt ämne och en strategi som många företag börjar använda sig mer av. Syftet i denna uppsats har varit att titta på tre svenska modebutikskedjor, deras CSR-arbete och CSR:s roll i intrycksstyrningen på företagen och därmed deras anseende.Den centrala teorin i denna studie har varit den om intrycksstyrning skriven av Erving Goffman i hans verkJaget och maskerna(2009). Vi har även använt oss av Archie B. Carrolls teori om CSR-pyramiden.Denna studie är komparativ och tre modeföretag har jämförts i deras intrycksstyrning samt i deras CSR-arbete. Intervjuer har hållits med CSR-ansvariga på respektive företag.

The purpose of the study is to investigate how much interest media has shown selected topics in the corporate governance systems in Germany and Sweden. The four selected aspects are: ownership structure, employee representation on the boards, disclosure of board members? compensation and female directors on the boards. The reasons for and consequences of the similarities and differences will also be discussed. The German and Swedish corporate governance systems construct the key basis of the study, emphasised on the four chosen aspects.

Purpose: The purpose of this study is to explain which factors that affects Swedish listed companies choice of placement for the corporate governance report when the regulation gives different options.Methodology: The chosen research philosophy is positive, research strategy is deductive and methodology is quantitative.Theoretical Perspectives: As support for the dependent (placement) and independent factors agency theory, positive accounting theory, accounting choice, legitimacy-, stakeholder-, and institutional theory are used.                  Empirical foundation:The sample consists of 249 companies. The empirical data consists of the companies Annual reports and Corporate Governance reports for financial year 2011 or when split financial year, 2010/2011. Limitations: A limitation of the study is that it is based on observations from only one year why it is not certain that the results should have been the same if a comparison between several years had been done.Conclusions: The factors size and growth explain the placement of the Corporate Governance Report in Swedish listed companies..