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1358 Uppsatser om Corporate ethos - Sida 15 av 91

Konsten att tala om böcker : Bokprat ur ett retoriskt perspektiv

In this study the book talk is examined as a communicative act with a purpose to convince according to an under-lying intention to promote reading. I follow the book talk?s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the means to arouse and retain interest in the book talk as a speech and in the books themselves are examined and the impact of the book talk on the audience.The empirical material consists of observations of two different book talks (both directed to children) and interviews with the two different book talking librarians and a few of the children from the audiences to both book talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book talks.

Storytelling i reklamfilm; Etnografisk innehållsanalys av Ikeas reklamfilm.

Forskning visar att företag idag bör engagera människor emotionellt snarare än rationellt för att förmedla budskap. Storytelling är ett effektfullt verktyg med fördelen att kunna engagera människor på en emotionell nivå samt att det kan nyttjas inom flera användningsområden. För att genomslagskraften ska bli så stor som möjligt måste företagen ha kontroll över vad det är för budskap som sänds ut. Diskussioner förs dock gällande att dagens företag inte anses ha den rätta kunskapen om storytelling samt att det saknas dokumenterad teori om ämnet. Detta gör att fler studier inom området är av betydelse för storytellingens framtida utveckling.

Bang! : En studie av ethos i Barbro Alvings utrikesreportage

Jag har gjort min praktik inom förskolan och jag har upptäckt att utomhusmiljön, enligt mig, har liten plats i förskolans bild- och formskapande. Utomhusmiljön har en viktig plats i mitt liv och förhoppningsvis även i mitt kommande yrke som förskollärare. I denna studie undersöks vilken syn det finns hos förskollärare angående estetisk verksamhet utomhus, och då främst med fokus på bild- och formskapande. Genom kvalitativa intervjuer i fokusgrupper på tre olika förskolor i Norrbotten och Västerbotten har jag undersökt olika synsätt hos pedagoger. Jag använde mig av en semistrukturerad intervjumetod.

Företagsbibliotekariers identitet, kompetens och professionsutveckling : Exemplet Astra Zeneca

The purpose of this thesis is to examine the identity, competences and professional development of corporate librarians. I have done an empirical study based on semi structured interviews with 11 information professionals who were working at Astra Zeneca at the time of the re-organizations of the company in 2009 which ultimately led to the closing of the libraries. I have also examined the views on competences and professional development of librarians in general, both in Sweden and in Denmark. I have used Thomas Brante?s theories on profession types as well as Anders Ørom?s theories on librarian identities as my theoretical framework.

Att organisera kunskap på ett företag : en fallstudie vid Ecophon AB:s utvecklingsavdelningar

Organising knowledge in a corporate environment : a case study at the development departments of Ecophon ABThe purpose of this master's thesis is to investigate how three development departments of a technical firm could organise their collection of documents and information resources to improve their management of information. Three sets of questions have been posed: 1) How does the target group of engineers deal with information, and what problems can be identified in this process? 2) What does their collection of resources consist of, how is it organised, and what problems are apparent? 3) How can principles of knowledge organisation be applied in a corporate environment?The investigation has been carried out as a case study. Three main methods of collecting empirical data have been used: surveys, unstructured interviews and collection observations. The results of the study have highlighted three major problem areas: the collection's lack of structure and searchability, the absence of policy regarding how employers should deal with information, and the inadequate knowledge among staff on how to search for, use and disseminate information.By looking at previous research on knowledge organisation, we have been able to draw conclusions regarding how the target group could organise and manage its information and knowledge in order to achieve greater efficiency in dealing with information and carrying out work tasks.

?Bara den som älskar sörjer? En retorisk analys av minnestalen till flodvågskatastrofens offer, i Stockholms Stadshus, den 10 januari 2005

I denna undersökning har jag granskat de tre tal som kung Carl XVI Gustav, ärkebiskop K.G. Hammar och statsminister Göran Persson höll till minne av flodvågskatastrofens offer, i Stadshuset den 10 januari 2005. Av de tre talen var det främst kungens som satte spår i mitt med-vetande. Kungens tal hyllades också i pressen medan de andra talarna knappt nämndes.Undersökningens övergripande syfte blev därför att försöka utröna vad det är som gör att vissa tal berör och direkt fastnar i medvetandet medan andra glöms bort. Mer specifikt studerades detta genom att likheter och olikheter lyftes fram i de tre talen och i kontexten dessa hölls i.

Corporate Social Responsibility : Varför ska banker ta ett ansvar?

The purpose of this thesis is to gain a deeper understanding about why Swedish banks choose to work and report CSR and also analyze differences and similarities between two banks.Research question: Why do Swedish companies within the financial sector choose to report and work with Corporate Social Responsibility?The major incentives to work and report CSR are because it benefits bank´s businesses, which is driven by stakeholders. Stakeholder pressure is also an important incentive, especially pressure from customers and employees. The incentives that differed between the two banks were morality of the business leader, society and the priority of stakeholders. The incentives that we could not support were guidelines and competitors-.

Tillväxt med Corporate Social Responsibility : En studie om huruvida CSR påverkar Volkswagen Groups strategi till att bli den största bilförsäljarkoncernen.

The report assesses the typical questions regarding Corporate Social Responsibility within the automotive industry. An attempt as to whether Corporate Social Responsibility has an impact on growth companies is demonstrated. Volkswagen Group is within the required analytical criteria, which are to be studied. Also, the fact that they recently launched ?Strategy 2018? makes it even more interesting to immerse into.

Internrevisionens roll - ett svenskt perspektiv

The problem area was identified due to the fact that research within internal audit is fragmented and insufficient, simultaneously to internal audit becoming more common in the public debate. Crises and scandals in companies such as Enron in the US and Skandia in Sweden have resulted in new regulations regarding how companies should be governed. These regulations have been established in Sarbanes Oxley Act (SOX) in the US, and in Sweden the Swedish code for corporate governance will be implemented in 2005. The regulations imply that companies must provide sound internal control and to accomplish that, companies should have an auditing and consulting internal audit function. The Swedish code for corporate governance denotes that companies can decide to comply or explain why the code is not complied.

Valberedningen enligt Svensk Kod för Bolagsstyrning: En studie ur ett institutionellt perspektiv

With the introduction of the Swedish Code for Corporate Governance in December 2004, most companies listed on the major Swedish stock exchanges were required to have a nomination committee responsible for, among other things, evaluating the incumbent board and nominating new candidates. This master thesis aims at analyzing the effects of these nomination committees on institutional investors in their corporate governance, through a qualitative study of 13 interviews. We have found that institutional investors have become more active through their participation in nomination committees and that they have gained more influence over the companies in which they own shares. We believe that in reality nomination committees have more influence over the selection of the board than was intended when the Swedish Code was written..

Företags sociala ansvar: En genomgång av forskningsområdet

Syftet med denna undersökning är att finna en möjlig förklaring till hur det teoretiska området angående corporate social responsibility har utvecklats i ett tidsperspektiv. Uppsatsen undersöker hur definitionen av CSR växt fram och vad definition har påverkats utav. Det andra som studerades var hur ämnet CSR har växt fram. Ser CSR likadant ut idag som det gjorde för femtio år sedan eller hur har det utvecklats?För att göra denna studie, används följande metod.

Optimal kapitalstruktur : En undersökning tillämpad på skandinaviska och tyska företag

This paper describes and develops a trade off model of optimal capital structure by Bradley et al. (1984). The model is then tested to examine how changes in corporate tax rates affect the optimal capital structure of firms. Based on theoretical implications of the model, four hypotheses are derived stating that firms? optimal debt-to-value ratio is (1) negatively related to financial distress costs, (2) negatively related to non-debt tax shields, (3) negatively related to firm volatility and (4) positively related to the corporate tax rate.

Etiska Fonder : - Ett steg mot en mer hållbar värld?

Today, there is no uniform definition of what an ethical fund is. Fund management companies choose themselves what they believe is ethical and not. The lack of the definition makes it difficult for consumers to understand why these funds are special compared to other funds. The purpose of this study is to examine three Swedish companies; KPA Pension, Swedbank Robur and Folksam, to obtain a clearer picture of the concept ethical funds and its definition. The study describes each company's view of Ethics and how they may affect other companies to work for a more sustainable world.

Att lova guld och grön energi : En diskursanalys av svenska energibolags CSR-rapporter

The environmental situation is becoming increasingly critical. The energy sector and other industries have a big impact on our climate and the public is raising their voice for companies to admit their responsibility towards the environment and society. Companies engage in corporate social responsibility (CSR) and happily disclose their responsible performance in annual reports. But what messages are they conveying in their CSR-reporting, and what attitudes towards CSR can be found underneath the explicit content? The aim of this study is to discover which discourses exist in CSR-reports from Swedish energy companies, and how these discourses operate.

Kan företag genom sin redovisningsinformation påverka volatiliteten i aktiekursen?: en studie av sambandet mellan informationskvalitet och risk

The purpose of this paper was to examine the potential presence of a relationship between the quality of corporate financial disclosure and the volatility in stock price in the Swedish market. This was carried out by investigating the hypothesis that an accurate annual report with high information quality results in a decrease in volatility. Previous studies have been done with this approach and in some cases the above stated hypothesis was found to be true. Thus, in the absence of a perfect efficient market the level of information quality may to some extent explain the volatility in stock price. However, the result of our study gave no evidence in support of this hypothesis.

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