In recent decades, demands has emerged that the companies shall take a greater social responsibility for the impact that they have on their environment and that this impact shall be reported, which is known as Sustainability Reporting. The Sustainability Report is based on a number of general principles that ensure the content and the quality of the Sustainability Report. One of these principles is the principle of completeness. In the research, this principle seems to have been interpreted in terms of number of reported aspects and indicators, which can be a limited view where only the existence of the aspects and indicators is observed. By including the degree of the reporting in terms of full, partial and no reporting as well as a comparison between the real and the alleged reporting, our intention is to extend the principle of completeness and to develop a tool that we also apply through an empirical survey in a particular area.

The work with Agenda 21 resulted in a larger focus on local participation and deliberation. The Swedish implementation of Agenda 21 is a result of these local governments´ political agendas and policies.The purpose with this paper is to examine the relationship between the citizen and the local government. It focuses on three theories of citizenship and how the view of "the environmental aware citizen?; in the local government?s municipalities policies differ and from which theory of citizenship do they come from.The analysis is of a valuing and comparing nature. The municipalities´ web pages have been the main source to generate an understanding of their view on the normative environmental work.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

I denna studie analyseras Göteborgs kommuns miljödiplomeringsmodell, dess tillämpning,problem och möjligheter. Syftet var att studera vad företag och revisorer accentuerar på, vilka problem och brister som förekommer samt hur miljöprestanda och miljökommunikation uppfattas i certifierade respektive diplomerade företag. Ett annat syfte var att studera vilka orsakerna är bakom att en del diplomerade företag hoppar av sitt diplom och andra avvaktar med att diplomera verksamheten..

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

The purpose with this essay is to study the public support givers view of the concept innovation and to study how the public support givers discuss and act around the division of public support to entrepreneurs innovations. The purpose is further to describe if the division of public support favour or not favour environmental innovations and to examine if the public support givers consider the industry for environmental innovations is profitable for the society?s economy.We have done several case studies where we have interviewed eight public support. Support givers in this essay are defined as public authorities and other organisations on local, national and/or international level that gives public support to innovations. The public support givers that take part of the essay is VINNOVA, ALMI Stockholm, Innovationsbron, Energimyndigheten, SU Holding AB, KTH Holding, Västra Götalandsregionen and MISTRA.Our theoretical starting point is Silverman and Baums theory ?Picking Winners or Building Them?.

The purpose with this essay is to examine if the Swedish government?s intentions regarding to the mental health care reform, have been fulfilled. We have classified the intentions into three categories, regulation, financing and responsibility for organizing the policy. The intentions have then been compared with the results of the reform.Our theoretical framework starts with a model, developed by Evert Vedung (1998). We use this model as a tool to examine the fulfillment of the mental health care reform.

This report gives an overview of applications of the Greenroads rating system whichin turn is an environmental review system for roads. The focus of this report isapplications during the construction phase, ie on solutions which adhere to theentrepreneur's area of responsibility as opposed to the designer's. The study was undertaken in cooperation with Skanska (a global contractor andFortune 500 company) which provided a project suitable for an exemplatory study ofGreenroads. Please note that the project in particular was not specifically designedwith Greenroads in mind. Therefore and because of that the site provided anexcellent opportunity to study effects of application contra non-application. The approach of this study was to first review the system, thereafter to performinterviews with key personel at the site in different roles as to receive different viewsof selected points of application. Selected possibilities of application are cathegorizedand presented with comments and suggestions for adoption. Lastly Greenroads is briefly compared to the rating system which today is the mostwidely used by Skanska, LEED.

Företag och organisationer arbetar mycket med att förstärka sin position på marknaden, att leva upp till sin image och stärka sin identitet. En viktig del i arbetet handlar om att bygga ett starkt varumärke utifrån verksamhetens kärnvärden som når ut till kunderna. Det gäller att vara tydlig i sin kommunikation. Ofta kan man se en röd tråd genom ett företags grafiska profil, hur lokalerna är utformade och hur man marknadsför sig. Att inomhusmiljön speglar företagets profil och värden är lika vanligt som att ha en tydlig grafisk profil och en logotype på sitt visitkort.

Syftet med uppsatsen är att analysera hur företag definierar socialt ansvar samt varför företag redovisar sitt sociala ansvar. Det empiriska materialet samlades in genom sju semistrukturerade intervjuer, där respondenter fick besvara frågor kring socialt ansvar och deras redovisning. Studiens resultat visar på att socialt ansvar är ett begrepp som är beroende av situation och individ, definitionen av socialt ansvar är även kopplat till vilken verksamhet företag bedriver.  Vilken tolkning företaget gör av begreppet socialt ansvar, leder till att syftet med redovisningen av det varierar. En anledningen till att företag väljer att redovisa sitt sociala ansvar är för att de anser att det är ett sätt att visa sina intressenter vad företaget har gjort, en form av marknadsföringsmaterial.

This study explores Environmental Storytelling techniques and whether these can beused in combination with each other to lead a player through a game scene in aspecific pattern, affect the player?s narrative and exploratory view and explorewhether Self-paced Exploration can be combined with these techniques.It is a qualitative study conducted by six gaming sessions with accompanyinginterviews in which six people get to play one of three versions of the same gamescene. The only differences between the scenes are the different guidance techniquesused. The informants' movement patterns are identified and interviews recorded byaudio, as well as screen recording. The results shows that Environmental Storytellingtechniques can very well be used to control the player's exploration patterns, bothnarratively and navigation purposes and Self-paced Exploration can be utilized to agreater efficiency in combination with these..

Global warming is generally recognized as one of the major environmental challenges we have to face in the near future. The students in school today are the ones that will have to deal with the consequences of it tomorrow. That is why education about it is so important. Previous research shows that students believe that environmental issues in general are important problems to be solved. I this study I tested students in grade twelve, in four different schools in order to find out what their level of knowledge about global warming is, how worried they are about it and if there are any correlation between their knowledge and their level of worry.

This study aims to discover pedagogues perceptions of children?s sedentary behavior linked to the school and its activities. Questions that the study sought to answer was: What do pedagogues think of when they hear ?sedentary children?. How do the pedagogues look at their own and the schools responsibility? Advantages and disadvantages with sedentary behavior? Relationship between physical activity and sedentary behavior and the impact of environment connected to sedentary behavior? The study is qualitative and implemented through seven interviews with pedagogues in the schools earlier years.

Theoretically, when an organization grows large it has to formalize its structure and exercise control by more regulations. The negative side effect might in turn be demotivated employees (machine bureaucracy). However, practice seems to contradict theory. Therefore, we decided to investigate how a large company, in this case Microsoft, succeeds in creating motivation despite some machine bureaucratic tendencies. The essential findings are that the employees feel motivated by the fact that they are allowed freedom with responsibility.

CSR är en förkortning för Corporate Social responsibility och innebär kortfattat att företag eftersträvar ansvarstagande genom att arbeta med sociala, ekonomiska och miljömässiga aspekter. Det finns relativt lite forskning kring den interna kommunikationen av CSR-relaterad information i jämförelse med den externa kommunikationen. Samtidigt är den interna kommunikationen av CSR-relaterad information betydelsefull för att den interaktiva kommunikationen, mellan de anställda och konsument ska vara välfungerande. Slutkonsumenter skapar sedan en huvudsaklig uppfattning om ett företag baserat på den utvärdering de gör av företagets totala verksamhet. Företag som arbetar med att kommunicera CSR-relaterad information på ett samordnat sätt genom samtliga kommunikationskanaler kan därmed skapa kundrelaterade konkurrensfördelar på marknaden.