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4798 Uppsatser om Corporate communication - Sida 47 av 320

Corporate Social Responsibility : Inom bankverksamhet

Begreppet CSR, Corporate Social Responsibility, har på senare årtionden blivit ett allt viktigare koncept för företag. För att företag ska kunna vara konkurrenskraftiga krävs det idag att man både tar sitt ansvar utifrån det ekonomiska perspektivet och det sociala perspektivet. I och med att begreppet har vuxit har fler och fler företag börjat använda sig utav CSR och börjat integrera det sin verksamhet.Bankerna ser sig själva idag som stora aktörer i samhällets påverkan att sträva framåt. Därför tar man sig an det samhällsansvar som man förväntas att ta av samhällets medborgare för att bankerna ska anses som goda bankaktörer. Detta är det som kännetecknar CSR, Corporate Social Responsibility, d.v.s.

Kommunikation i forskarbloggar En motivationsstudie bland forskare vid Göteborgs universitet

Title (Swedish) Kommunikation i forskarbloggar ? En motivationsstudie bland forskare vid Göteborgs universitetTitle (English) Communication in research blogs ? A motivational study among researchers at the University of GothenburgAuthor Maike MohlinTutor Annika BergströmConstituent Information department of the University of Gothenburg (Informationsenheten vid Göteborgs universitet)Course Master thesis in media and communications at the institution for journalism, media and communication at the University of GothenburgTerm Spring 2013Pages/ word count 77/ 32211 wordsObjective To examine why researchers at the University of Gothenburg chose to blog in their role as a researcherMethod Exploratory analysis of qualitative, semi-structured interviewsMaterial Eleven interviews with blogging researchers from different fields at the University of Gothenburg, material gathered in spring 2012Main results In the context of research communication blogs play an essential role for researchers for directly communicating with the public. A strong motivation for researchers to blog is that they can represent and create an image of themselves. Also the blog isused in several ways as a tool in the researchers? daily work.Despite the fact that there are disadvantages with blogging, the researchers in the study find that it brings along far more advantages than disadvantages, which is why they keep blogging..

Att engagera sig eller att inte engagera sig : En studie om vilka informationskanaler och motivationsfaktorer som påverkar studenters val gällande föreningsengagemang

Both authors of this study have been involved in the School of Business at Umeå University Student Association (HHUS) and is due this discovery deficiencies and problems within the association. The pressure to engage in HHUS is compared with other financial organizations around the country very low. This led us to consider why this is the case. From experience we know that communication between the association and its members are not functioning optimally. Communication itself is essential for motivating students and for that motivation should be high for the students to experience good quality on the engagement. The purpose of this study is to identify lines of communication and motivational factors that affect students who are members of HHUS to get involved or not.

Dagens Nyheter 3.0 : En kvalitativ jämförelsestudie av dagstidningens form i tryckt format respektive applikationsformat

A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad.

Källans makt över lokalpressen : En fallstudie av Kalmar kommuns arbete med PR och News Management mot lokala medier

In recent decades, public relations and news management have become increasingly important in organizations? communication efforts. This thesis aims to show how the Kalmar municipality works with this type of strategic communication to build the Kalmar brand and how their communication efforts can be improved. The thesis is mainly based on theories concerning Public relations and News Management but also the medias impact on forming opinion. An important issue throughout the thesis is that all theories must be related to the fact that the study concerns an organization in the public sector and the obligations that comes with that fact.

Svenska börsnoterade fastighetsbolags användning av hållbarhetsindex : en studie av ett kvantitativt mått

The aim of this study is to investigate how Swedish listed real estate companies use quantitative sustainability measures - mainly sustainability index with a financial focus. Sustainability management is a controversial issue that is used more and more constructive. A sustainable management approach in corporate cunduct is complex and based on a number of aspects of business visions, objectives and daily procedures. The study identifies aspects that are considered relevant in real estate companies where the selection of sustainability indicators is based on the support of scientific research in this field. The study intendeds to clarify how Swedish listed real estate companies have selected aspects and indicators of sustainability management and how these work towards a sustainable development.

Företag och miljö ? Utsläpp påverkar klimatet men påverkar det aktiekursen?

Denna kandidatuppsats har i syfte att undersöka huruvida det går att identifiera avvikande aktieavkastning hos företag vilka erhåller ett förändrat betyg i Folksams Klimatindex mellan åren 2004 och 2005. Identifieras avvikande avkastning undersöks marknadens värdering av förbättrade respektive försämrade betyg. Signifikant avvikande avkastning identifierats i aktier hos företag som erhåller ett förändrat betyg i Folksams Klimatindex. Resultatet från eventstudien påvisar att betygsförändringar, oavsett karaktär, värderas negativt av marknaden. Att marknaden skulle värdera informationen om förbättrade respektive försämrade betyg på samma sätt strider mot teorin om Corporate Social Responsibility.

Gedigen. Personligt. Nyskapande. : Förslag till gestaltning av entréområdet till Växbo Lin utifrån konceptet Corporate Garden.

Arbetet behandlar rumslighet i trädgården och utgår ifrån Norberg-Schulz (2003) essä om fenomenet plats. Essän beskriver arkitekturens fenomenologi, och studien visar att synsättet ofta avspeglas i trädgårdslitteraturen. Fenomenologin menar att vi inte kan fånga en beskrivning av det verkliga fenomenet utan bara människans upplevelse av fenomenet. Det är så vi också gärna beskriver trädgård, genom att dela med oss av vår upplevelse av trädgården. Platsens struktur delas upp i rum, som är den tredimensionella organisationen av platsens element och karaktär, som är den allmänna atmosfären hos platsen.

Västra Götalands kommunala kriskommunikation. Ett intersektionellt perspektiv på krisberedskap

This thesis examines the municipalities of Västra Götaland and the way they are prepared for crisis communication towards people with a foreign background. Over the past years there have been several studies that have examined the issue of crisis communications towards minorities but these are often focused on the target group. In this study, I focus on the authorities' actions. The theoretical approach is primarily an intersectional one and in this way the thesis is centred on the creation of different categories, the relationship between these categories and the possibilities working with these at the municipalities.On behalf of Region Västra Götaland, this investigation began with a survey that went out to the communications officers in charge of the crisis communication in each municipality. The ambition was to clarify the preparedness of each one and show how they relate to one another.

Kommunikationens betydelse vid implementeringsprocesser

Discussions started on how to handle liquidity problems crises in credit institutions and investment with the financial in 2008 as a research background. This led to the establishment of a new legislation regarding the current managing of liquidity risks which involves major changes in organizations. The changes will address the problems on how a successful implementation work could be completed and what is required of the organizations. Good communication is essential in order to have a successful changing process when everything an organization undergoes requires clear and ongoing communication.The purpose of this paper was to examine if Organization X application communications to the same extent as a deployment model shows. Organization X was the company we chose to investigate as they are one of many banks that are facing the upcoming change.Communication Concepts such as understanding, dialogue, discussion, open mindness, transparency and participation, have been key words during our work.

?Jag bara utgår ifrån att dom finns på Facebook? : En kvalitativ studie om hur Falu Energi & Vatten bör kommunicera med unga vuxna

The aim of this study is to investigate which communication strategies and channels the mu- nicipal company Falu Energi & Vatten should use in order to become more efficient in com- municating with citizens between 18 to 29 years old. The company is owned by the munici- pality of Falun and manages community services in electricity, district heating, fresh water, sewerage, metropolitan area network and waste disposal. The following theories have been used in the study: convergence culture, digital natives, information overload, communication strategies and uses & gratifications theory. The methods used in the study are 4 focus group interviews and one informant interview. The members of the focus groups where within the age range 18-29 years and lived in the city of Falun.

Att attrahera arbetsso?kande : En studie i hur fo?retag kan anva?nda corporate social performance i employer branding fo?r att sta?rka sitt arbetsgivarvaruma?rke

Denna studies syfte a?r att underso?ka vilka aspekter av ett fo?retags arbetsgivarvaruma?rke som va?rderas ho?gst av arbetsso?kande och da?rfo?r a?r viktigast fo?r fo?retag att kommunicera till ma?lgruppen genom employer branding-arbete. Uppsatsen bygger pa? fyra fra?gesta?llningar: Vilka av aspekterna i ett arbetsgivarvaruma?rke a?r viktigast att kommunicera till arbetsso?kande fo?r att bli en arbetsgivare som arbetsso?kande dras till? Vidare: Vilka aspekter av ett arbetsgivarvaruma?rke va?rderar studenter ho?gst na?r de va?ljer arbetsgivare? Finns det en skillnad mellan ma?n och kvinnor i vad man va?rderar ho?gst respektive la?gst? Finns det en skillnad mellan vad man va?rderar ho?gst respektive la?gst beroende pa? studietid?Underso?kningen baseras pa? en kvantitativ studie och genomfo?rdes med hja?lp av en enka?tstudie. Enka?tstudien baseras pa? en modell fo?r corporate social performance som kommer fra?n ett offentligt index av Kinder, Lydenberg, Domini & Co.

Corporate Social Responsibility ? Ett paradigmskifte i den nya tidens fo?retagande

Syftet med denna studie a?r att underso?ka och analysera det arbete som Sveriges tre sto?rsta mobiloperato?rer, Telenor, TeliaSonera och Tele2 bedriver kring Corporate Social Responsibility. Studien a?mnar ocksa? underso?ka hur arbetet utvecklats under de tre senaste a?ren, samt hur detta fenomen kommuniceras. Genom detta o?nskar vi uppna? en ba?ttre helhetsbild och en djupare fo?rsta?else fo?r CSR, samt bidra med insikter, uppta?ckter och egna tolkningar kring a?mnet.Metod: Kvantitativ inneha?llsanalys av CSR-redovisningar. Av dessa tre studerade fo?retag kan vi urskilja vissa gemensamma trender bolagen emellan.

Patientens informations- och kommunikationsbehov vid cytostatikabehandling

Introduction Malignant lymphoma is the most common haematological blood cancer diagnosis. In spring 2013 a questionnaire was handed out to patients with various haematological malignancies. The results showed that the patients requested more verbal and written information about their disease and treatment. Providing information about chemotherapy and how it affects the patient's quality of life is part of the nursing care. Communication between nurse and patient is very important to share experiences and knowledge with each other Aim The aim is to describe the information and communication patients with malignant lymphoma demand, based on their own experience, in meeting with the nurse before and during curative chemotherapy treatment at a haematology outpatient clinic.

Bland ambassadörer och varumärken : En kvalitativ studie av svenska universitets kommunikationspolicydokument

The aim of this thesis is to investigate in what way Swedish universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or redefining the current means of power, and how questions regarding trademark is taken into consideration. In order to achieve the purpose a discourse analysis is used as both underlining theory and comprehensive method. The underlining theory is based around social constructionism, structuralism, poststructuralism and critical discourse analysis. The analysis have taken emphasis from Norman Faircloughs three-dimensional model in which the documents have been studied on three separate levels.

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