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1405 Uppsatser om Corporate Storytelling - Sida 14 av 94
CSR och politisk konsumtion : - en studie av Nikes och Pumas CSR- rapporter
?CSR and political consumption ? a study of Nike?s and Puma?s CSR-reports?The purpose of this dissertation is to examine if political consumption has influenced multinational corporations to improve their Corporate Social Responsibility reports and policies more, than a company who has not been a target for political consumption.This dissertation is a content analysis of Nike?s and Puma?s first (Nike 2001, Puma 2001) and latest (Nike 2007/09, Puma 2007/08) CSR- reports. Archie Carroll?s model of Corporate Social Responsibility is used as theoretical framework in this study. The model is used to focus on four areas within CSR; economic, legal, ethical and philanthropic.
Den internationella redovisningens framtida roll i Sverige - IFRS på bolagsnivå?
Throughout many years there have been discussions within the European Union (EU) regarding harmonization and improvement of accounting rules for companies with listed shares or other securities. The ambition exists to adopt, the within the union applied accounting standards, to those applied globally. These discussions lead the year 2002 to adoption by the council and parliament of international accounting standards (IFRS). The ordinance meant that all listed European companies have to adopt international accounting standards, accepted for application within the EU, for their consolidated accounts.During July 2003 the Swedish Government Official Reports issued a report (SOU 2003:71) stating, among other things, the differences and oppositions of implementing IFRS on a corporate level in Sweden, since corporate disclosure is regulated in Swedish law by Bokföringslagen (BFL) and Årsredovisningslagen (ÅRL). One of the main obstacles for the full implementation of IFRS is that a company?s annual report underlies the governmental taxation and an implementation of IFRS would affect this balance.
Varumärkesbyggande med starkt begränsade ekonomiska resurser : En studie av Världsbutiken Globalens möjligheter att bygga och kommunicera ett varumärke
Denna uppsats handlar om hur Världsbutiken Globalen kan gå till väga för att skapa ett starkt corporate brand, det vill säga ett organisatoriskt varumärke, vid etableringen av en klädbutik. Syftet är att undersöka hur en organisation kan gå till väga för att bygga ett corporate brand med begränsade resurser. Information om Världsbutiken som organisation och deras arbete kring rättvis handel har vi erhållit genom en intervju med Fredrik Pettersson på Globalen. För att finna framgångsfaktorer inom varumärkesbyggande har nyckelpersoner på mindre företag intervjuats. De empiriska resultaten har sedan analyserats utifrån marknadsföringsteorier om varumärkesbyggande.
Företagsstyrning i kooperativa organisationer - Vilka likheter respektive skillnader finns det mellan en konsument- och en producentkooperation?
A co-operation is established when a group of people, sharing the same preferences and values, come together in order to satisfy a common need. The co-operative association should be democratic, governed and supervised by its members and open to everyone.
The purpose of this article is to, from our ideal type, study similarities and differences regarding the corporate governance of the consumers? and the producers? co-operative movement. The motive behind our choice of alignment is that the mechanisms of corporate governance often are described from the perspective of the joint-stock company, making it valuable and interesting to study these mechanisms from the co-operative point of view.
Exit Runt Hörnet! -Private Equity-fonders inverkan på Portföljbolagens Strategiska inriktning och Corporate Governance-arbete
Undersökningens syfte är att analysera hur portföljbolags Strategiska inriktning och CorporateGovernance-arbete påverkas av ett skifte till Private Equity-ägande. Uppsatsens empiriska material består av intervjuer med anställda i två stora, forskningsintensiva bolag som avnoterats från Stockholmsbörsen genom Private Equity. I undersökningen identifieras hållpunkter för portföljbolagets Strategi och Corporate Governance-arbete, vilka alla på något sätt påverkats av övergången till Private Equity. Det kan konstateras en märkbar förskjutning i portföljbolagets strategiska inriktning till följd av Private Equity-bolagets tydliga ägarstrategi.Vidare medför ägarskiftet förändringar i styrelse och ledning, samtidigt som avståndet mellan ägare-styrelse-ledning reduceras avsevärt..
Strategy and change stories at work - Translating ideal official stories into real case stories
When referring to the same event, people can have different assumptions. What is interesting to see is why these assumptions are different, why do people have different stories? Some of the reasons could be different levels of expectation, different communication channels or even different cultural backgrounds. We have analysed all these by having a case study within a company that has recently gone through a change management/strategy implementation process.The research reviewed in this paper originates in two different worlds. One world is a research world where stories come from textbooks and articles.
Assessment methods for corporateresponsibility on the fashion scene : a case study of Hennes & Mauritz, Lindex, Kappahl and MQ
Assessing the outcome of corporate responsibility is often argued to be complicated due to long-term effects and qualitative aspects. Epstein (2008, p.261) establishes that: ?Though many think that sustainability is too difficult to measure, companies have found that unless the impacts are measured, they are commonly ignored in the resource allocation process?. Corporate responsibility is often referred to as a business case, i.e., that social and environmental concern add value to the business (Heikkurinen, 2010; Porter & van der Linde, 1995). Hence, for corporate responsibility to be a business case a strategy, corporate structure and systems, programmes and actions linked to performance measures need to be in place to assess the outcome; environmental, social as well as financial.
To practice corporate responsibility : a study of how Swedish food retailers practice strategic corporate responsibility for image differentiation
Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports.
The Swedish food market has been one of many markets investing in being environmentally friendly.
När skötaren leder läraren
The leadership within healthcare is a constantly discussed subject. The discussion today is evolving around the physicians' lack of strive towards becoming managers within healthcare organizations. Furthermore the leadership that the nurse practice when becoming manager is on the other hand not discussed. The purpose of this study is to describe important factors of the leadership the nurse practice upon physicians in a healthcare organization as well as to explain why that is. To fulfill this purpose, we have used a qualitative case study research design including a private Swedish healthcare company.
Corporate Social Responsibility - en del i marknadsföringsstrategin : en fallstudie av ett svenskt och ett brittiskt fastighetsbolag
Denna uppsats behandlar fenomenet och begreppet Corporate Social Responsibility (CSR). Begreppet används synonymt med företags samhällsansvar och innebär att företag frivilligt vill medverka till ett bättre samhälle. Utgångspunkten är Carroll och Buchholtz mångciterade modell The Pyramid of Corporate Social Responsibility, som förklarar CSR utifrån fyra ansvar: ekonomiskt-, legalt-, etiskt- och filantropiskt. Fokus ligger på CSR som en del i ett företags marknadsföringsstrategi, med betoning på det ekonomiska-, etiska- och filantropiska ansvaret. Problemformuleringen lyder: Hur ser chefers uppfattningar om Corporate Social Responsibility, som en del i marknadsföringsstrategin, i ett brittiskt respektive svenskt fastighetsbolag ut? Syftet är att ta reda på svaret på problemformuleringen samt att se om det finns likheter och skillnader i de båda studerade företagens chefers uppfattningar om CSR.
Svensk kod för bolagsstyrning. En analys av utvecklingen av bolagsstyrningsrapporternas kvalité : Åren 2005 - 2006
Bakgrund: Styrelseskandaler som orsakat oroligheter i affärsvärlden har skapat ett behov av ett tydligt regelverk för bolagsstyrning, den skulle förstärka svenska noterade bolags och svenska börsplatsers konkurrenskraft på den internationella kapitalmarknaden. Den svenska koden för bolagsstyrning har kommit att bli en viktig del av regelsystemet på den svenska kapitalmarknaden. Den kräver att svenska börsnoterade bolag skall presentera bolagsstyrningsrapporter. Rapporternas kvalité är viktig för intressenterna som använder sig av bolagsstyrningsinformation.Syfte: Syftet med uppsatsen är att analysera utvecklingen av tillämpningen av den svenska koden för bolagsstyrningen. Författarna vill undersöka rapporternas kvalité och se hur den har förändrats mellan åren.
Verksamhetsstyrning i Stockholmsstad : En studie av verksamhetsstyrningen i Skarpnäcks stadsdelsförvaltning
This paper is a study of corporate governances in the municipal of Stockholm. The purpose of this paper is to enlighten the problems and opportunities for the corporate governances of the wards in the municipal of Stockholm. The municipal of Stockholm is made up of 18 relatively self-governing wards, whose activities bear a resemblance to one and other. Therefore we have specified our survey to corporate governances in the ward of Skarpnäck (Skarpnäcks stadsdel), to be able to use this ward as an example to corporate governances in the entire municipal of Stockholm. The essay emanates from the important management theories: Budget, Integrated Management system (ILS), Benchmarking and Balanced Scorecard.The essay is based on interviews and a poll survey we conducted in the administration of the ward of Skarpnäck, and also based on interviews with Stockholm?s city hall.
SMICKRANDE KAPITALIST ELLER SANN IDEALIST? Företags sociala ansvar i årsredovisningen
Syfte: Syftet med denna uppsats är att undersöka hur svenska börsnoterade företag redogör för sitt sociala ansvar i årsredovisningar.Metod: Denna uppsats utgår från en kvalitativ metod. Vi har valt att göra en innehållsanalys för att strukturera det material som företag ger oss angående deras sociala ansvar. Teori: Den teoretiska referensramen har sin utgångspunkt i legitimitetsteorin. Därefter använder vi oss av intressentteorin för att kunna förklara vem företaget ska vara socialt ansvarsfulla emot. Teorier kring corporate social responsibility används för att förklara hur företag kan vara socialt ansvarsfulla.
The dynamics behind Consistency: Case study on NTT Group and Deutsche Telecom
The main aim of this thesis is to investigate the implications and dynamics behind consistency between individual resource allocation decisions and corporate strategy concept. The telecom industry, a high-velocity environment going through an extensive deregulation process, is put under the magnifying glass. Japanese telecom giant NTT Group is compared to its German counterpart Deutsche Telekom. Potential antecedent factors in the strategic decision-making process to consistency are studied. It is also examined whether there is a direct interplay between consistency and economic performance.
Strategisk kommunikation : En fallstudie om kunskapshantering och kommunikationsstrategier vid produktfel
Aim: The aim of this study was to analyse how corporations can learn from past issues and corporate crises and to see how they use this knowledge in the management of subsequent issues and corporate crises. Furthermore, the influence of media on the possible intensification of the issue or corporate crisis, but also its impact on the company?s usage of knowledge management, was to be analysed.Method: The study was carried out through a case study method, in the hope of being able to analyze how a company makes use of knowledge management in the communication that occurs during issues and corporate crises. A semi-structured interview was conducted, with the head of public relations of the chosen company as a respondent. The purpose of the interview was to analyze the underlying factors behind a specific way of communicating.