The purpose of this study is to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student?s experiences of university life and being a student, rather than marketing the university?s core service: education.

This essay ventilates the relatively new phenomenon employer branding. Due to societal changes, such as demographical and financial changes, the labour market in Sweden has changed. It is evident that an increasing number of organisations need to put more of an effort in their methods of attracting talent and retaining competence within the organisation. By a case study based on five interviews, the purpose of the study was to compare literature and practice to see how well they compare as well as how employer branding bring about different aspects of the effect. There was also an ambition to highlight aspects of employer branding considered important to have in mind when undertaking an employer branding exercise.

The structure of the thesis is based on opportunities to attract businesses to the region, the need of establishments in the region and benchmarking with establishment strategies of other cluster initiatives. The identified opportunities are the local business relationship with ABB, the prerequisites of life quality in the region and the availability of financial support. Further on has a number of opportunities to be developed been identified; diversification of the existing businesses, an expansion of the cooperation with universities and to simplify the contact with local authorities. Challenges that HVV is facing is: creating a more dynamic labor market, secure long-term labor supply, spread the image of the brand HVV and finally putting HVVs geographic scope. Two of the identified needs of establishments are strategically important: to establish a third-party logistician and commercializing systems for distributed generation and energy storage.

 Over the past ten years, the pupils' performance and grades has fallen and the number of competent to high school has decreased gradually. The Swedish school has been criticized and the role of the teachers has been questioned, among other by the media. In autumn 2007 Johannesskolan, one of Sweden's tenth worst schools replaced the ordinary teachers of Class 9A against eight of the country's "main" educators with the goal of the class to become one of Sweden's third major. The teachers have the autumn term in which to achieve the goal and the outcome will be measured by national tests in core subjects Swedish, English and Mathematics. The aim of this paper is to examine the role of the teacher's leadership in relation to the pupils' social and intellectual development, and identify common leadership of these eight educators.

The purpose of this master thesis was to study the librarians?assignment at the public accesses computers, especially howthe librarians perceive what their task is and what their taskshould be.In order to answer these questions a series of ten qualitativeinterviews ?inspired by the phenomenographic approach ?was conducted with librarians who were employed at smallpublic libraries in municipalities with 5 000 - 25 000residents in Sweden.The conclusions in the master thesis were that librarianshave both similarities and differences in how they perceivetheir tasks at the public computers. The most essential taskwas helping the user with information seeking. Thelibrarians also perceived that it should be included in theirduties to help users with the technical/practical issues at thepublic computers. Competence, time and assets were finallythree outlying factors which affected in what extent thelibrarians were able to help the users..

Aid effectiveness is a reoccuring theme in the social sciences. Maybe rightfully so, as development is slow in many parts of the developing world. Core literature on the matter seems to suggest that aid effectiveness is contingent on recipients? level of corruption. Assuming this to be true, I examine the EU?s disbursements of Official Development Assistance over the past decade by running regressions: is there a relationship between the level of aid received, and a country?s level of corruption? As the EU is one of the largest donors of foreign aid globally, and has the power to shape the global foreign aid agenda, this question puts to the test whether the EU is leading the way, or rather is an obstacle in front.

The purpose of this thesis is, through both a quantitative and qualitative study, to map out how the interaction appears between the established parties and the radical right-wing party, the Sweden Democrat?s (SD) and their core issue ? immigration in the Swedish parliament. By applying analytical dimensions on the parliamentary protocols regarding the immigration issue between the years of 2010-2012 this study will get an insight on how the argumentation concerning immigration has developed since their entrance into the Swedish parliament in 2010. The result shows that SD, through the rejection treatment of the established parties, fulfilled the three conditions which accordingly to the study's theoretical framework are crucial for the party's future success. In the established parties? reception of SD regarding immigration, SD is, to a large extent, left unchallenged as the established parties rather focus on integration instead of challenge SD in the immigration issue.

Vi lever längre, är friskare och både kan och vill jobba längre. Företagen och organisationer står inför ett ökande kompetensbehov. Vi inledde denna studie med tro och övertygelse om att en del av företagen skulle kunna utnyttja äldre medarbetare för att täcka en del av sina kompetens- och resursbehov. Vi önskade identifiera en del av de möjligheter och problem företag eller organisationer har och visa på goda exempel som fler företag eller organisationer skulle kunna ha glädje av.Vi har i studien tagit del av statistik, teori och praktiska exempel från olika företag som beskrivits på olika sätt i rapporter och artiklar. Vi har genom att intervjua tio (10) olika företag och organisationer funnit att det faktiskt förekommer ett mer utbrett Age Management arbete än vad vi hade föreställt oss, arbetsgivare ser allt mer till kompetens hos en person och allt mindre till ålder.Vi har funnit att ålder förstärks genom attityder, att "bli gammal" upptäcks inte automatiskt av en enskild person, ofta är det omgivning, arbetskamrater eller erbjudanden om seniorboenden vid 55 år som gör en person uppmärksam på att denne nu betraktas som "äldre".

The aim of this research was to gain a comprehensive understanding of how daily activities impact the organizational culture within the Swedish Police enforcement agency, Polismyndigheten. The study specifically explored the influence of the purported culture of silence on organizational culture. Employing a case study approach, data were collected with a qualitative method from a total of 15 individuals, including students and officials affiliated with Polismyndigheten. The findings were categorized into five distinct groups, revealing a noticeable gap between employees and management. Additionally, the study identified generational disparities and a lack of a clear set of core values.

The purpose of this thesis is, through both a quantitative and qualitative study, to map out how the interaction appears between the established parties and the radical right-wing party, the Sweden Democrat?s (SD) and their core issue ? immigration in the Swedish parliament. By applying analytical dimensions on the parliamentary protocols regarding the immigration issue between the years of 2010-2012 this study will get an insight on how the argumentation concerning immigration has developed since their entrance into the Swedish parliament in 2010. The result shows that SD, through the rejection treatment of the established parties, fulfilled the three conditions which accordingly to the study's theoretical framework are crucial for the party's future success. In the established parties? reception of SD regarding immigration, SD is, to a large extent, left unchallenged as the established parties rather focus on integration instead of challenge SD in the immigration issue.

This study attempts to answer the question of whether the propaganda of the Swedish political parties ?Socialdemokraterna?, and/or ?Sverigedemokraterna?, used for the election to the European parliament 2009, are to be viewed as populistic. Furthermore, is the propaganda to viewed as included in the ?Classical populism?, the ?New populism?, both, or none of the above genres? With a theoretical approach deriving from earlier works on the subject Classical/New populism from a number of writers, the study uses empirical and qualitative text analysis to study the parties propaganda. For each of the two genres of populism an ideal type is set up, which is used to define their core elements.

Bakgrund: Äldre blir allt friskare, vilket gör att de lever längre. Ålderdom är inte längre i symbios med sjukdom och död, utan med frihet och lycka. Då fler blir äldre i samtid ökar antalet pensionsavgångar i takt med att fler blir äldre och riskerar att skapa stora kompetensglapp i organisationer. Därför har senaste tidens debatter speglat diskussioner kring möjligheter att arbete längre då gårdagens yrkesliv speglar dagens pensionsålder.  Syfte: Syftet med uppsatsen är att öka förståelsen för organisationers syn på kompetens samt för vilka metoder och strategier som används vid kompetensöverföring.

This paper presents the results of a workplace study of two smaller companies in the design industry. The core issue has been to investigate the companies use of technical tools and to what extent social praxis influence the daily work. The methods used are based on a qualitative analysis of interviews and observations. Various kind of work procedures, such as verbal and computerized, have been identified, but the most important occurrence was how spontaneous conversations between employees required certain flexibility, since the actors repeatedly were required to change focus and quickly perceive different information. For that reason, a thesis has been defined regarding how the use of spontaneous communication put an indirect need of a flexible working environment and also how this lead to more significant participation and exchange of information, as well as more awareness at the companies..

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool.

The purpose with this essay is to contribute with knowledge on how pedagogues in Swedish schools can prevent cultural clashes between themselves and their pupils and between pupils from different cultural backgrounds.The survey is done with qualitative interviews with three pedagogues.The result shows the importance that the pedagogues are positive to cultural meetings and that they acquire intercultural competence. The result also shows that the interviewed pedagogues acquired competences through direct meeting with students and their parents, courses, lectures and literature.The conclusion of this essay is that if pedagogues obtain more knowledge about their own and other`s culture, it would prevent cultural clashes in school.I believe that if the pedagogue teaches his/her students that there are different ways to think in the world, fewer cultural clashes would occur between the students.Key words: culture clash, education, communication.