Sunt förnuft
populism i politiska partiers valpropaganda
This study attempts to answer the question of whether the propaganda of the Swedish political parties ?Socialdemokraterna?, and/or ?Sverigedemokraterna?, used for the election to the European parliament 2009, are to be viewed as populistic. Furthermore, is the propaganda to viewed as included in the ?Classical populism?, the ?New populism?, both, or none of the above genres? With a theoretical approach deriving from earlier works on the subject Classical/New populism from a number of writers, the study uses empirical and qualitative text analysis to study the parties propaganda. For each of the two genres of populism an ideal type is set up, which is used to define their core elements. The empirical material is then put in relation to these two ideal types as a reference point, so that it can be examined systematically. The main result of the study concludes that none of the two ideal types matches the information that can be read out from the party ?Socialdemokraterna?´s election propaganda, and that it therefore is to be regarded as neither ?Classical? nor ?New? populism. ?Sverigedemokraterna?´s propaganda on the other hand, displays all of the characteristics that are defined by the theory used in the study as ?New populism?.