Employer branding i praktiken
- en fallstudie på ett tjänsteföretag
Employer brandingEmployer brandEmployer of choiceAttractRetainTalent managementEmployment.ArbetsgivarmarknadsföringArbetsgivarvarumärkeAttraktiv arbetsgivareArbetsgivarerbjudande.
This essay ventilates the relatively new phenomenon employer branding. Due to societal changes, such as demographical and financial changes, the labour market in Sweden has changed. It is evident that an increasing number of organisations need to put more of an effort in their methods of attracting talent and retaining competence within the organisation. By a case study based on five interviews, the purpose of the study was to compare literature and practice to see how well they compare as well as how employer branding bring about different aspects of the effect. There was also an ambition to highlight aspects of employer branding considered important to have in mind when undertaking an employer branding exercise. The results reveal several themes and aspects of employer branding, among which one finds individual development, the importance of communication and the importance of cooperation.