In today's society it is becoming more and more important with direct marketing. Some of the direct marketing is done through e-mail, in which companies see an easy way to advertise himself. I did this thesis work at WebDoc Systems. They have a product that creates web documents directly in your browser, also called CMS. The CMS has a module for sending mass e-mail, but this module does not function properly and WebDoc Systems customers are dissatisfied with that part of the product.

The aim of this thesis is to investigate what distinguishes the views of staff at centres for learning as regards users? motivation at centres for learning in public libraries. The following questions were asked:? How do staff at centres for learning view the users? motivation to studies?? How do staff at centres for learning view causes for lack of motivation and obstacles for motivation to studies?? What methods do staff at centres for learning use to motivate potential users to studies and to market the learning centres? ? What distinguishes these views of staff on users? motivation at centres for learning in public libraries?The methods used in this study are: literature studies, qualitative interviews and questionnaires. Interviews and questionnaires were done with six employees at six centres for learning.

The survey Distanshandeln idag 2005, made by the Swedish postal service, tells us that web shops started to pop up in the 1990´s and began competing with the catalogue sells in the end of the decade. Ten years ago, it was said that the web shops would take over the distance trade market. Today we know that did not happen. Internet shopping accounted for 4, 2 % of all distance shopping in Sweden last year. Our inquiry is guided by the observation that the catalogue is still in use and moreover, it seems to have changed very little from when we were kids.

Issues regarding the environment are commonly discussed in the media. The most common problem that is discussed is how to decrease the emissions of greenhouse gases by human beings. The municipality of Kristianstad has chosen to work with a project named ?Biogas Kristianstad? which purposes are to use all of the produced biogas as motor fuel and to speed up the introduction of biogas on the local market. This is in an effort to decrease the effects on the environment in the municipality of Kristianstad.

The objective for this master?s thesis was to test and evaluate two methods for determining the content of tannin in a pinebarkextract. The methods used at Södra for this previously have not been specific enough, only the amount of polyphenolics have been measured. One of these methods is a test based on the Stiasny test and it determines the extracts ability to form a gel with formaldehyde. When this test was carried out it showed that the extract did not contain much tannin.

Mobilapplikationer har på bara några år kommit att bli en naturlig del i marknadsföringsmixen för många företag som vänder sig till slutkonsumenter. Nu spås företagsapplikationer, mobilapplikationer skapade för företagsanvändare, stå inför sitt stora genombrott. Det verkar bland forskare och praktiker finns en allmänt utbredd åsikt om att mobilapplikationer har stor potential att bli en kraftfull B2B-marknadsföringskanal. Trots detta har mobilapplikationer ännu inte fått något omfattande genomslag inom B2B- sektorn och det råder stor osäkerhet kring hur de möjligheterna som mobilapplikationer har potential för ska tas tillvara.Syftet med den här uppsatsen är att försöka räta ut några av dessa frågetecken genom att utreda hur en mobilapplikation används som marknadsföringskanal av ett svensk B2B- företag, och utifrån detta undersöka mobilapplikationers potential som marknadsföringskanal utifrån två för B2B-marknadsföringsområdet centrala teoretiska perspektiv: relationsmarknadsföring och värdeskapande. För att kunna göra detta har vi genomfört en fallstudie av hur ett svenskt B2B- företag, ABB använder sig av mobilapplikationer i marknadsföringssyfte.

The purpose of my study is to examine why five primary school teachers chose to start using the method ?Learning reading by writing on computer? in their teaching. How do they perceive that the method works in their classroom and do they perceive that the method affect the children?s literacy?The study consists of a qualitative method in form of interviews with five primary school teachers and also some observations made by me in the classrooms. I will use the findings I made during the interviews and observations and contrast these to relevant literature and research that I have collected.The result of my study shows that all of the interviewed teachers had a self-interest in working with the method ?Learning reading by writing on computers? and that they also worked closely with colleagues.

Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners. Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization. Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising. It is also important for the users to create a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information about the product/service.

Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek.Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. The study has been developed by analytical induction.Data: Consists of interviews with representatives from the insurance companies and survey responses from 99 consumers.Conclusion: From the study it can be concluded that the insurance industry is unique in its kind as a difficulty and complexity is obviously applicable to convey an overall impression to the consumer, which in turn will produce a brand value to the company. Creating a high brand value through good marketing where it maintained a good congruence between firms striving and consumer perception, is according to the scientists complicated because the lack of perceived quality affects the the big picture..

Most of my 16 students show a negative attitude towards mathematics and have difficulty understanding why they need mathematics to work as cooks. Their lack of knowledge has a negative effect on their work in the kitchen because they cannot master relatively simple mathematical solutions. The purpose of this study is to examine if an integrated working method of the subjects mathematics and cooking can change students? attitude towards mathematics and increase their understanding of the value of it in restaurant work. An integrated working method means to integrate the core subjects with programme specific subjects and that teaching is directed towards the main features of the vocational programme in order to create a holistic view.A theory of action research has been applied in this study, aiming to change something perceived as problematic through combining theory and practice in the cooking subject.

This thesis is written on behalf of Skanska, Väg- och Anläggning Stockholm Mälardalen, vid Nya Karolinska Sjukhuset i Solna, NKS. The report has resulted in recommendations for the method of soil stabilizations of soil nailing, excavation of slope and fiber reinforced shotcrete, which is the most suitable method from a safety and a cost point at the NKS.The aim of this thesis was to investigate whether fiber reinforced shotcrete increases slope stability, with the focus being on the total stability. The main goal was to investigate which method of soil stabilization is the most suitable for the slopes that are analyzed in this report. Through studying literature, the authors have gained an understanding about the theoretical background for the given problem. Through calculations and analyses of the slopes, safety factors have been acquired.

AbstractThe object of this study has been to analyze how companies within the music industry can successfully market their artists, this due to the complexity of today?s marketing environment, where technology has rapidly changed the way of communicating, and therefore contributed to a highly competitive market. The vast change of technology has resulted in several possibilities as well as difficulties breaking through, what could be seen as, a media sorl. Our purpose has been to outdo how companies market, as well as which factors that are vital, for a successful promotion of their artists. To be able to carry out our aim, we have created one key question; How can companies within the music industry market their artist to make them reach success?We have used a qualitative research approach for this study, this to be able to generate more depth concerning the chosen topic.

Background Apartment ownership is a popular and well established type of housing in many countries, such as Norway, Denmark and UK. During spring 2009 the Swedish Parliament passed a new legislation which made it possible for apartment ownerships also in Sweden. But apartment ownership has had a slow start, which partly can be explained by the recent recession.Purpose & methodThe purpose of this paper is to study the market of apartment ownership in Öckerö, Stockholm and Karlstad. The study is a qualitative examination where relevant companies from the submarkets have been interviewed.ResultThe result of this study shows that the interest for apartment ownership is over all high in all three submarkets. It is yet clear the knowledge about apartment ownership is generally poor among the public, and when the banks still misses proper routines for mortgages, it creates uncertainty, and slows down the market.

Städer blir i dagsläget mer och mer konkurrensutsatta och trenden är att samhället förändrasfrån ett industrisamhälle till att vara mer upplevelseorienterat där framför allt turistnäringen blir allt viktigare. Genom strategiskt varumärkesbyggande har städer möjlighet att skapa sig ett starkt varumärke som kan frambringa en konkurrensfördel.En svensk stad som har arbetat framgångsrikt inom detta område, som i teorin kallas city branding, är Göteborg genom sitt bolag Göteborg & Co som aktivt jobbar med marknadsföring och destinationsutveckling. I denna studie undersöks hur Göteborg & Co har arbetat med att utveckla Göteborg till en framgångsrik destination.Undersökningen har genomförts genom en kvalitativ studie med respondenter från samtliga affärsområden inom Göteborg & Co. Resultatet visar på att varumärket Göteborg har skaffat sig en styrka genom Göteborg & Co:s arbete med faktorer som långsiktighet, helhetstänk, framtidsvisioner och framförallt; samverkan..

Denna uppsats är resultatet av en undersökning av två kulturevenemang, Kulturnatten i Norrköping och City Art Link i Linköping. År 2009 arrangerades dessa kulturevenemang med en veckas mellanrum och visar vad respektive stad har att erbjuda inom kulur. Vi ville undersöka hur dessa evenemang skiljer sig åt och hur de används som marknadsföringsverktyg för de aktörer som deltar i evenemangen och även för städerna.Syftet med denna undersökning är att undersöka och analysera på vilket sätt två kulturevenemang i två städer kan skilja sig åt. De evenemang vi kommer att undersöka är Kulturnatten i Norrköping och City Art Link i Linköping. Vi kommer genom intervjuer att undersöka hur evenemangen fungerar och används.