Background: The increasing number of actors on the market has led to a more intense competition among superstores. With this, marketing has gotten an even more essential meaning. The marketing activities superstores perform are adapted to the context in which the store is located. Purpose: The purpose of this thesis is to, from different theoretical dimensions, compare superstores? application of marketing strategies in Tokyo with the marketing strategies used by superstores in Stockholm.

What is customer satisfaction and when does it occur? Microsoft?s customers and partners state that product quality is the strongest driver for customer satisfaction. To be able to increase customer satisfaction Microsoft must know how their partners and customers define product quality. This study investigates product quality in general terms but also in the context of the product Microsoft Dynamics CRM in addition to experience from some of Microsoft?s customers and partners.

To reach health and wellbeing, despite a disease as rheumatoid arthritis, the patient needs help to manage and cope with his situation. The caregiver?s task is to give this support. The aim of this study was to illuminate how patients with rheumatoid arthritis experienced the relationship to the caregivers in the ?rheumatic-team?, and the participation in this team.

This paper is based on Bowlby's attachment theory in the exploration of Christian pastoral care literature. Kirkpatrick and Granqvist account for the majority of previous research on the subject, however, not related to counselling or counselling literature. The selected pastoral literature, which is three books by each author: Liselotte J Andersson and Margareta Melin provide several possible associations with attachment theory. In the process, nonetheless, more literature has been studied than those reported here. This paper aims to investigate whether a relationship with God is given as an attachment relationship of the selected pastoral literature.

ABSTRACTThe aim of the study was to survey attitudes towards animals among veterinary students, and to assess how the Swedish veterinary education affected students' perspectives on animals. Students in the first and second years of the study programme were asked to answer the question "What is an animal?" as they saw fit, and the answers were analysed using a qualitative-to-quantitave analysis method called the Elementary Model, which had been developed for the purpose. Results showed a significant decrease in "zoo-perspectives", i.e. views and descriptions of animals as beings with cognitive and motor functions, and a significant increase in "homo-perspectives", i.e.

Organisation and market orientation of elderly careThis comparative literature study is intended to describe how elderly care is organised and financed in Germany and Sweden. Furthermore, it analyses the degree of competition and market orientation in both countries' care systems. Important aspects in this context are the kinds of measurements which are used on the two markets and the question if there are quasimarkets.The theoretical backgrounds of the study are Esping-Andersen's "Three Worlds of Welfare Capitalism" and Harold Wilensky's convergence theory. Esping-Andersen's theory describes Sweden as a social democratic and Germany as a conservative welfare regime which means that there are different conditions for the development of welfare. The use of Wilensky's theory shows that both welfare systems are converging since the end of the 20th century.

This thesis discusses how a historic woman is represented on stage today. The woman in mind is Sabina Spielrein, and she is portrayed in a play called: Name: Spielrein Sabina. She was born in the late 19th century and made a significant impact on the development in psycho-analysis. Since her letters, diaries and fragments was found 1977, and later on in 1982, nu-merous of people have been fascinated regarding her life, especially with her relation to Jung and Freud. One of my arguments is that there could be another story to tell, as she is living in a context when women were organized and struggled for their rights on many levels.

This paper aims to outline leaders' experiences of managing consultants from their company's performance management system. The study was conducted by qualitative interviews with senior managers and HR professionals within a management consulting firm. The aim was to describe the company's performance management system, their consultants and the challenges of leading in this context. The theoretical framework consists of previous research in leadership, performance management and management consulting. Within these research areas the authors identify a knowledge gap in leaders' perspectives on managing top-talents with performance management systems in the management consulting industry.

The aim of this paper is to perform a comparative study between France and Sweden analyzing the veil debate that took place in 2003 and 2004. This debate has been one of the central features of the renewed conflict between the West and Islam post 9/11, and has the presumed oppression of the Muslim veil in focus. With help of critical theory and a differentiated citizenship theory, including gender and post-colonial perspectives, I analyse the veil in a Western context in the arguments presented and the actions taken. Through that I try to distinguish the potential problems posed for the Muslim minorities living in the two countries.Three main areas are covered: the different political actions in the two countries, the consequences for this sidestep in liberal citizenship theory and in what way the view on equality splits the two parties. I conclude: that the French secularism and the Swedish equality have played key roles; the ideal of liberal citizenship is being abandoned for a more partial state; and the view of the veil as simply oppressive is part of a colonial heritage that can be challenged..

During my one year master in pedagogic science, I was frequently given the impression that depicts the pedagogue?s profession as a rather transcendent talent or, more precisely, a matter of having ?it? or not. It seemed to me, as if the communicative part of the teacher?s specialised skill was more or less undefined in the description of what makes the pedagogue a professional pedagogue. On those premisses, I was led to the aim of this study, which is pursuing the very essence of the profession by discussing how five teachers validate their daily work from a habermasian perspective on communication, society and pedagogy.

The character of a pattern carries through to the context in which it is placed. Each pattern tells a story. By interpreting our surroundingenvironments we become inspired, and the patterns in turn can become part of our own narratives. This project was fuelled by my fascination and desire to explore patterns. My method of exploration was based on prior knowledge of patterns and interior design.The question became how can I apply my knowledge of interior design to pattern design and how could I best translate the brief intoa language of colour and shapes? The aim was to develop my knowledge of pattern design as well as to use this opportunity to combine my design methods with those of a professional designer.

The purpose of the present study was to get further knowledge about the relationship between transformative and transactional leadership in the context of employee ?s well-being, as well as the relationship between the components of respectively leadership and employee?s well-being. The study also aims to gain knowledge about previous research on the transformational and transactional leadership and employee well-being and if it?s applicable in the Swedish culture. The few studies that studied the relationship between transactional leadership and the well-being of employees have found a negative relationship or found no relationship at all.

This study is intended to identify which factors that influence the success of initiatives in Customer Relationship Management, usually abbreviated as CRM. In the course of this study we have been in contact with forty-two companies operating in Sweden within eleven different sectors in order to find out how they operate regarding CRM initiatives, particularly initiatives within marketing and promotions. Against the data collected during the study it was concluded that the companies working with CRM believed that the CRM initiatives resulted in higher profitability and created more loyal customers. At the same time it was evident that the companies had different views on CRM as a method and its benefits. The majority of the companies could not present any tangible results from CRM-initiatives. It was also revealed that decisions regarding CRM initiatives were based on subjective assessments and without theoretical foundation.

Our purpose with the study was to investigate how the image of a mother?s role is created by the magazines Mama and Husmodern. Mama is an existing magazine, but Husmodern ceased to exist in 1988. Both magazines focus on children, fashion and housework. We wanted to know what qualities you need to become a good or a bad mother.

Research now shows that the Individual Educational Programs (IEP) are dominated by individual- oriented actions. This despite the fact that the school`s policy documents advocate that IEP should be viewed in context of the school`s activities. Support must be seen from a holistic perspective and the student`s difficulties will be related to the whole school environment. In an attempt to understand why the individual- oriented actions are still there, I have studied how specific IEP are formulated, and how it relates to the school`s policy documents.In the study, I used discourse theory as a method. By examining the I E P in educational activity, I wanted to find the meaning with which the concept of individual, group and organizational level were filled.The results show that the IEP in comparison with the policy documents mainly differ on the definition of group and organizational level.