This essay reflects upon how recruiters working at a recruitment-agency interpret their gender equality plan and their understanding of the term gender equality. This was done by semi-structured interviews with five recruiters. Through theories concerning the gender system, organization theory with a gender perspective and the doing-gender-perspective we have come to the conclusion that the employees of the company lack a coherent interpretation of gender equality. Concerning the gender equality plan there were diverse understandings of its meaning and the application of the plan is partly insufficient. As a recruitment agency there are a number of specific difficulties related to working towards gender equality.

Adjustment to acquired hearing loss can be understood as a process of learning and change where the point of departure is the subjective apppraisal of a person?s hearing loss in a social and cultural context. The aim of the study was to describe women?s thoughts, emotions and actions prior to audiological rehabilitation, since these are considered important for the ongoing process of adjustment and for the planning of rehabilitation. A phenomenographical approach was used in order to describe the variation in the women?s attitudes before attending rehabilitation.

Syftet med denna uppsats var att undersöka variationen i pedagogers uppfattningar om genusmedvetenhet och begreppet genus. Fokus har legat på pedagoger i förskola, skola och fritidshem. I studien redovisas olika forskares syn på begreppet genus och relevant forskning om genusmedvetenhet presenteras. Undersökningen är inspirerad av den fenomenografiska forskningsansatsen och en öppen intervjuform har använts. Resultatet har sedan kategoriserats i kvalitativt skilda kategorier.

Swedish Armed Forces are according to their development planning process taking actions to establish a new joint unit (SWEWOSE), with electronic warfare capability. SWEWOSÉ S main task will be designated to produce electronic warfare libraries for electronic warfare systems within the armed forces. The unit shall have capability to support with libraries in any state of conflict situation even if the supported unit with library needs conducting operations abroad.This essay examines the requirements that justify the establishment of a new unit in times when the armed forces conducting reorganizations and cutbacks in both economy and personnel.The possibilities to buy complete system solutions from an external supplier are examined. But also what kind of library support model that is to prefer according to the demands that the Swedish Armed Forces desired, in terms of capability in platform protection and battle space awareness.The results show that the demands that the Swedish Armed Forces has decided, best will be ful-filled and justified by a national electronic warfare unit, with library production as a main task..

This study examines how yoga is presented in a Swedish journal called Sökaren. Sweden is often presented as one of the most secular states in the world, and for that reason it is interesting to examine the Swedish way of religiosity by looking, in this case, at the depiction of yoga. I compare two periods of time, the first one from 1964 to 1974 and the latter from 1998 to 2008. I will thereby be able to examine tendencies and changes in the presentation of yoga. For a further understanding of the context around the elected periods this study introduces religiosity in Swedish society, such as Christianity and the New Age movement.

Mezzanine is a collective term for hybrid instruments on the leverage finance market, offered as an alternative to traditional debt. As a hybrid, mezzanine combines elements of debt and equity financing. Mezzanine appears, in its most common shape, as subordinated to the senior debt, but ranks higher than pure equity. Reminiscent of security interests, the main importance of subordination is upon the default of the borrower. Therefore, the aim of the thesis is partly to investigate the legal prerequisites for a solid subordination of mezzanine financing, and partly to explain the consequences of subordination in a default.

The right touch is a project investigating the necessity of the graphic designer in relation to prose text.The project is partly theoretical and partly practical. A series of interviews with graphic designers, publishers and writers has been conducted to discuss the relationship between content and form in prose. In addition to these interviews, I have done theoretical research on the historical, political and economical context of the designed prose. Based on the findings during the theoretical research, a series of practical experiments was also executed. This project has had several outcomes but one of the more noteworthy is two methods for challenging the references in the act of designing prose (choosing a typeface, for example) using algorithms.

The more leadership you get, the more power you will receive. Unfortunately, not everyone is given the same opportunities. This can be seen and proved on the basis of studies in media companies. Our purpose concerns attitudes towards female leadership in Moscow, Russia. This thesis was based on two study methods, qualitative interviews and observations.

Today's young people find themselves in an intense media traffic where many messages have a commercial nature. Some such messages are for example different types of advertising in various media and advertising often plays on the uncertainty that may be common in adoles-cence. New interactive media like blogs on the Internet has been established in recent years. Mixed types of media content, advertising with different messages, appear in blogs. Therefore, I am interested in how blogs on the Internet can influence young people's creation of their identity.

International negotiation is the link between international planning and implementation. The ability to negotiate successfully may very well depend on the efforts being put into preparatory activities, leading to the purpose of this research, to gain a better understanding of pre-negotiation in an international context, by exploring, describing and partly explaining the process. Personal interviews were conducted with two Swedish international companies to obtain thorough information within the area. The collected data from these two cases are discussed, compared and then finally used to draw general conclusions. The study indicates the different issues that either occur or should be considered prior to the first formal meeting in an international negotiation.

This is an empirical study based on Physical Education and health (PE) teachers' experiences and builds on, for the study, significant literature. The study is about PE teachers? consideration of gender in the assessment as well as in the selection of lesson content. Semi-structured interviews were employed as method for the data collecting process. Four teachers were interviewed, teachers of PE in elementary and upper secondary school with varied length of professional experience and ages.

The purpose of this study was to highlight how women who have been victims of rape are described in discussion forums on the Internet and how the view obtained is affected by victim and gender constructions. By observing several discussion threads on Swedish internet forums, we have been able to explore how discussions and attitudes are made about women who are victims of rape and which characteristics are assigned females. This study analyzes these attitudes from a gender construction theory and a victim construction theory. Through this analysis, we wanted to gain a deeper understanding of attitudes about female rape victims and if the attitudes are rooted in victim and gender constructions. This study shows that women are often assigned responsibility to a rape if she put herself at risk and if she is assigned negative attributes such as promiscuous, as a liar or if she drinks too much alcohol.

For this study I use a critical realism approach and the aim with the thesis is to elucidate humor as a socially reflexive tool. My investigation has its starting point in the stand-up comedy arena, which I mean can exemplify a social context where the communication is focused around humor. I mean that humor can be used to create imaginary variations of the knowledge and truths, which we live our lives according to. The asymmetrical interpretations of the socially reflexive tool humor can be used to identify, elucidate, and cope with the diverging truths of life. But even though humor has boundless possibilities to reshape knowledge, it is also limited by the social contexts where it is mediated and by the involved individuals that create the humor or sanction the humor positive and/or negative..

This dissertation is a case study on the Co-branding between Prada and LG, ?The Prada phone by LG?. The purpose of the study is to broaden the understanding of Co-branding and the effects this type of collaboration can have on a company?s brand. The research questions are: ?What effects can a Co-branding have on a company?s Brand Equity?? and ?How can these effects be measured??.

An ethnographic study loosely informed by the theoretical framework of distributed cognition was carried out in order to describe how mariners have adopted the Automatic Identification System (AIS) in their work practice, or"made the technology their own". AIS is a transponder-based identification and communication system that allows ships to automatically identify and track each other. In addition to facilitating the identification and tracking of ships, objectives behind the introduction of AIS are to"simplify informational exchange", and"provide additional information to assist situation awareness". Participant observation and interviews were made at four different ships, as well as at two shore stations. A focus group was also held at a maritime conference.