Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.

This exam work has been done for an external client, Snickars Records a record shop specialized in vinyl records with a niches in dance music. The shop is located at Heleneborgsgatan 5A södermalm, Stockholm. The client was in a big need for a new webshop due to the old one was missing a lot of functionality. The project resulted in an almost complete product that?s ready to be implemented and was built after the specifications that was set together with our client.

This essay tells about the meaning of eurhythmics for children?s development and why it is so difficult to draw attention to the value of eurhythmics compared to other activities in preschool. The essay builds upon a story that shows what consequences may follow when the meaning of the eurhythmics in the process of learning is not acknowledged. By looking at the relation between rhythm and human beings in a global perspective, I have examined the meaning of rhythm for the human well-being. The question I have researched is; why does eurhythmics appeal to almost every child in spite of being rejected by so many teachers? By researching the reasons behind these completely different points of views, I have tried to enhance the understanding for the different perspectives.

This project is about a transformation of an existing factory in Paraguay to a local sustainable refinery. The project aims to combine local knowledge and material and modern but low tech technology, this in combination with a contemporary form and new use of bricks in Paraguay..

Musikens tempo kan som en del av servicescape påverka individen i samband med styrketräning på gym. Den kan bidra till hur en konsument känner under sin vistelse hos ett tjänsteföretag, vilket tar sig i uttryck genom ett närmande- eller undvikande beteende hos konsumenten gentemot tjänsteföretaget. Syftet med detta arbete var att undersöka hur musikens tempo påverkar individens upplevelse i samband med styrketräning på gym, något som påverkar hur motiverad individen är att återvända till gymmet.  .

Syftet med detta kandidatarbete var att sätta samman ett promopaket bestående av en webbsida och en demo-EP med passande grafisk design. EP:n har tre spår elektroakustisk instrumentalmusik av skiftande karaktär, samt ett stilrent men ändå suggestivt omslag. Webbsidan är till för att presentera mig själv och mitt arbete (inte bara musik), och är byggd med hjälp av HTML, PHP, CSS och MySQL..

Få industrier har genomgått så omfattande strukturförändringar som musikindustrin i och med de senaste årens minskande lönsamhet med anledning av strukturella förändringar i samhället vilket har resulterat i en fusions- och förvärvsvåg. Med anledning av detta har vi observerat ett stort intresse inom musikindustrin för förståelse kring fusioneringar och företagsförvärv. Med uppsatsen ville vi fokusera på ett litet skivbolag som blivit förvärvat av ett större och se hur det hade påverkat organisationen och om det kunde ha gjorts annorlunda. Syftet med studien var därigenom att beskriva situationen för skivbolaget före, under och efter förvärvet, analysera personalens reaktioner på försäljningen samt utforma rekommendationer för hur liknade bolag kan ställa sig till, alternativt förbereda sig på en eventuell försäljning till ett större bolag. Vi valde att göra en casestudie på Universal Music Groups förvärv av Stockholm Records med hjälp av Bowers företagsförvärvsteori, Lindgrens teori kring fördelar och nackdelar med förvärv samt Habeck, Kröger och Träms teori om förhållningssätt efter ett förvärv eller en fusion.

Title: Music-esthetical productions in the educational work - a case study of the Allvar Gullstrand highschool.Problem: A problem associated with working with project- and thematic studies which result in esthetical productions is that it often demands extra effort and time beyond the schedule to carry the production through. There are no instructions saying that schools are to work with this kind of arrangements, but nevertheless it occurs in most schools, however in a different extent, quality and form. Purpose: The purpose of my study is to elucidate possibilities and limitations in different methods of work and structures, and also examine what motives the teachers and the school management have for working with a music-esthetical production as a goal. Method: I have done a qualitative case study of a Swedish upper secondary school where I interviewed four teachers and one principal, to get a view of reality and examine how teachers with different background look at, and in reality behave in, the work with music-esthetical productions in the education. Conclusions: What I have concluded in this case study is the importance of having a clear goal and that the project works are considered to create meaning and personal growth.

Denna uppsats underso?ker hur artisten Jaqe har kunnat sprida sin musik och sitt varuma?rke via sociala medier utan att ha na?gra konton pa? sociala medier registrerade i sitt namn, eller o?verhuvudtaget vara aktiv pa? na?tet.Syftet med uppsatsen a?r att underso?ka ett ho?gst ovanligt marknadskommunikationsfenomen som tycks motsa?ga ra?dande normer inom musikbranschen, fo?r att belysa huruvida man kan bedriva effektiv marknadskommunikation via sociala medier utan att o?verhuvudtaget vara aktiv online. Detta underso?ks genom att kartla?gga och problematisera Jaqes strategi samt ja?mfo?ra den mot Sveriges tva? sto?rsta skivbolags digitala marknadskommunikativa praktiker. Empirin besta?r av fyra kvalitativa expertintervjuer.

Abstract ? What is an exhibition hall? ? How do you create tension between art and nature? ? Why should an exhibition hall be situated in the country side; would that add to the experience? ? What are the conditions of exhibiting contemporary art? These are some of the questions I first asked myself when I came to work with this project on an exhibition hall outside Kivik, Österlen. These questions brought me to new places, meetings and ideas. The team working actively to realize this project, calls it ?Art by the Sea?. The team has been working with the project since 2001 .

Syftet med denna studie är att utifrån sociokulturellt perspektiv, utforska hur tre musikpedagoger beskriver att de använder sig av mentala träningsmetoder i sin undervisning. Vilka mentala träningsmetoder beskriver tre musikpedagoger att de använder sig av i sin undervisning? På vilka sätt beskrivs dessa metoder komma till användning?Studiens data har samlats in genom kvalitativa intervjuer med tre yrkesverksamma musikpedagoger som använder sig av mental träning på varierade sätt i sin pedagogiska verksamhet. I resultatet framkommer att ju mer utbildning i mental träning musikpedagogerna har, desto tydligare och mer uttalad strategi beskriver de. De beskrivna strategierna betraktas som generaliserbara lärandehjälpmedel som utgår från en grundidé.

Sweden has a great tradition of pattern in both wallpapers and fabric, where colours and shape matters a lot for the customer. I have through my examination project tried to expand the views and find new alternatives and shapes for the obvious pattern traditions. I have therefore worked with what could be on the verge of attractive or repelling. To create a curiosity of what is considered to be commercial. From the prospective of the body organs I have created physical patterns for fabric and wallpapers.

Denna uppsats underso?ker hur artisten Jaqe har kunnat sprida sin musik och sitt varuma?rke via sociala medier utan att ha na?gra konton pa? sociala medier registrerade i sitt namn, eller o?verhuvudtaget vara aktiv pa? na?tet.Syftet med uppsatsen a?r att underso?ka ett ho?gst ovanligt marknadskommunikationsfenomen som tycks motsa?ga ra?dande normer inom musikbranschen, fo?r att belysa huruvida man kan bedriva effektiv marknadskommunikation via sociala medier utan att o?verhuvudtaget vara aktiv online. Detta underso?ks genom att kartla?gga och problematisera Jaqes strategi samt ja?mfo?ra den mot Sveriges tva? sto?rsta skivbolags digitala marknadskommunikativa praktiker. Empirin besta?r av fyra kvalitativa expertintervjuer.

Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..

The aim of this report was to investigate if Sweden can have 100 % renewable electricity production in the year 2050. The conclusion is that it is possible but under certain conditions. For instance wave power must be in commercial use. When wind power and solar power represent a large percentage of the electric production there will be a lack of electric power during the winter but during the summer there will be a surplus of electric power. Both the surplus and the lack of electric power need to be taken into account.