With the advent of a range of social networks, librarians all over the world have startedto ask themselves how this new technology can be used as a way to market theirlibraries. Today's information websites and search engines are difficult competitors forlibraries and information centers, and are forcing traditional information institutions tomarket themselves in new ways.Marketing theories have traditionally concerned themselves with money transactionsand marketing of specific services and/or products. Relationship marketing theories, onthe other hand, focus more on the relationship between the customer and the companythat produces the product or service. These two parties are seen as co-producers, andrelationship marketing theories tend to focus more on a win-win situation, than on thecompany gaining power of the customer. The relationship is the important thing, and thetheories concentrate to a great extent on how to nourish these relationships.This paper is a discussion about whether Facebook as a social network is a usable toolfor library marketing.

Introduktion: Att mäta det intraokulära trycket (IOP) är viktigt eftersom det är en av de största riskfaktorerna för glaukom. Det händer nog att det inte mäts på alla kontaktlinsbärare som kommer på sin årliga rutinkontroll. Tidsbrist eller lathet kan kanske vara orsaken. Om IOP kan mätas med kontaktlinser skulle det underlätta för alla parter.Syfte: Syftet med studien var att undersöka om kontaktlinser påverkar resultatet vid mätning av IOP med non-contact tonometer (NCT) och Icare.Metod: IOP mättes på 27 stycken personer med både non-contact tonometer och Icare. Icare är ett handhållet instrument som kan användas utan bedövning.

Denna kandidatuppsats är skriven i syfte att analysera hur väl företaget ONOFF i Södertälje informerar sina kunder om deras konsumentköprättigheter och hur missnöje vid okunskap kan förebyggas. Uppsatsens problemformulering är därmed hur väl informerar företag sina kunder och hur de kan klara av diskussionen med kunder om deras rättigheter enligt konsumentköplagen.Genom enkätundersökning mättes kundernas kunskaper om konsumentköplagen samtidigt som ONOFFs chef intervjuades för att få information om hur ONOFF informerar sina kunder om deras rättigheter. Dessutom undersöktes informationskällor från ONOFF som broschyrer och deras hemsida.Genom undersökningen har det framkommit att kunder inte alls är speciellt medvetna om vilka rättigheter de har. Personalen utbildas för att kunna informera korrekt men informationskällorna är inte fullständiga och kunder verkar inte angelägna att vilja ta emot juridiska kunskaper. Genom bland annat använda sig av teorier om Word of mouth och Customer delight kan ONOFF eventuellt minska missnöje..

When migration to a country increases, the integration of the migrants becomes extra important for the host country?s society, economy and culture. In the last decade, Europe has faced several crises, such as the refugee crisis and the covid-19 pandemic, which has affected both migration and integration policy. The challenges that have characterized European society in recent years makes it interesting to study how the measures highlighted by the European Commission to integrate migrants has developed. Therefore, the paper aims to compare the Commission?s action plans for integration published in 2016 and 2020 based on the threat theory and the contact theory to see how both perspectives can contribute to understanding the differences between the years and which theory is best suited to understand the Commission?s current visions of integration.

Study: Degree project in teacher education, Advanced level, 15pUniversity of SkövdeTitle The Battle of the School ? The attempt of four organizations to influence the Swedish school and the good citizen.Number of pages: 43Author: Christoffer HärsjöTutor: Erik AnderssonDate: January 2009 Keywords: Democracy, organizations, school, influence, citizen This exam discusses the influence of four different organizations in the public school. The chosen organizations are the Confederation of Swedish Enterprise, LO, the Enforcement Authority and the political party Feminist Initiative. They all have different agendas about what they think the school should teach children. These agendas will be analyzed from the point of view of lobbying, corporatism, influencing of public opinion and the theory of curriculum, to find out what impact they have on the Swedish school system.

Previous research has established coaches' important role in developing elite athletes (Durand, Bush, Thomson & Salmela 1996). Athlete enhancement and assisting athletes achieve ?peak performance? has been a major objective for elite coaches as well as sports scientists (Williams & Kendall, 2007) Despite this common goal, research also question whether sports scientists and the research they pursue really effects coaches knowledge and constitute a foundation for today and tomorrows athletic performances (Bishop 2008).  This study examined elite coaches? needs and use of sport science research as well as the interaction between elite coaches and sport scientists. Following interviews of ten elite coaches, content analysis revealed that sport science is both a formal and informal resource of knowledge for coaches. Development of athletes is seen as the main objective of research retrieval and personal and/or direct contact with the sport scientist is considered to be the best way to assemble.

The purpose of this study was to examine how the foster parent's need of support is provided. The study was built upon a qualitative method with interviews with ten foster parents. More specifically, its aim was too find out how the foster parents themselves looked upon how their need of support, and from whom the support was provided. According to the law, it is the social services obligation to provide the foster parents with all the support they could need. The picture the media sends out is different from what it should be because according to them, the social services fall short in the follow-up and also the support of the contact with the foster parents.

Online shopping is growing and its turnover increases each year. Internet hastherefore become an important retail location for companies. Web shops lack thephysical room for marketing as well as face-to-face interaction between customer andsalesperson. Therefore there is a need to develop marketing and customercommunication methods for this way of shopping. In physical shops the customer hasthe ability to try on the garments and be pampered by the staff.

Integration projects at two libraries: multiculture, meetings and possibilities takes its start in the fact that Sweden is populated with people from many different nations. The libraries have a unique possibility to arrange integration projects as a supplier of culture and information. This case study focuses on two integration projects arranged by two libraries; the library of Jönköping with the project Brobyggarbiblioteken, and the library of Kortedala which was involved in the project Ordbron. My purpose is to find out how these two libraries chose to work with integration, migrants and multiculture. The aim is to examine if the library could function as a passway to the Swedish society, and to find out if the library can facilitate for migrants to maintain contact with their native country.

This essay has a purpose to understand and investigate how disabled people, where the handicap imply difficulty to speak for one self, get the rights of self-determination and influence satisfied. Our purpose with this essay is to focus on how representatives from organizations, trustees and Support and Service for Persons with Certain functional Impairments- officials(abbreviated LSS after the Swedish title of the Act lag om stöd och service till vissa funktionshindrade), describe and discuss matters concerning the individuals? opinions and requests from within their respective position. We will with this as a base analyze how these three parties facilitate and meet the individuals? influence and self-determination.

Due to increasing international competition and new technology IT-consultants has been forced to oversee their business models lately. The main purpose of this study is to investigate the process and consequences of a shift in business model for a consultant by using a methodology based on action research. The empirical foundation consists of a field study with observations, notes, interviews and business related documents. The case describes a consultant?s process of shifting business model from profits based on man-hours to selling a standardized system.

Choosing a new plastic material for a container includes several different steps. In this case,the Finnish company Hackman needed a new type of packaging material for theircutlery- and kitchentool series »Hackman tools«. The project was carried out in cooperationwith the design agency Ytterborn & Fuentes, which has Hackman as a client.Several different demands were put on the material in order to fulfill as many of the clientswishes as possible. The most urgent problem with the existing container was the difficultysfor the customer to clearly see the contents in the container. Because of this problemthe customer tried to open the container in the shop.

Title:Social media as a tool for organizational learningAuthor:David Chaaya & Filip FischerSupervisor:Stig Sörling & Tomas KällqvistBackground:People have always used different ways of communicating. Communication hasa vital role in organizations for control when management and employees are communicatingand interacting with each other to spread individual learning. Thru this contact, individuallearning can develop into organizational learning, which will benefit the whole organization.The most modern tool of communication is social media such as Facebook, Twitter andYoutube. The potential of these social media is disputed in society, but more and moreorganizations are using these kinds of media for communication.Aim:The purpose of this study is to illustrate how social media is used to control withinorganizations and also to create understanding how significant social media are fororganizational learning.Method:The method of this study originates from the ?aktörssynsätt? and is influenced byhermeneutics.

The healing process of human bone can be aided by the presence of differentmaterials. A material that is transformed into bone when in contact with bone iscalled a boneconductive material. By transforming into bone the material reduces thetime that it takes to heal a fracture. This report is a study of existing boneconductivematerials on the market to see if there is a material available that would be suitable totest on larger fractures. The wanted application is to be able to heal fractures up to50 mm which is a fracture too big for the body to heal on its own.The healing process of human bone can be aided by the presence of differentmaterials.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.