Using stimuli with identical information in both PR and advertising, this study seeks to explain how content class together with the level of involvement affects the communication effects of marketing messages. There is currently no established way of measuring the value of PR, and contemporary PR metrics do not take into account what effects PR actually generates. PR is often said to have an advantage over advertising due to the effects of third party endorsement, but previous empirical assessments show inconsistent results regarding what effects each content class generates. The result of this study is that PR is stronger at building recall, interest and credibility, and that it has less perceived selling intent than advertising. Results differ somewhat between different levels of involvement, but the conclusion is that this might not be attributable to the level of involvement per se but rather to the type of products being used in stimuli - a conclusion that seems valid for previous research as well.

The purpose of this study is to describe melanotic tumours and the pathogenesis of these tumours. The focus of this study is on differences between benign and malignant tumours as well as the prognosis one may expect when diagnosing this disease. The mechanisms responsible for the occurrences of the tumours are not yet fully understood. It is believed that factors such as chronic trauma, infections, medications and hormones affect the cell mechanisms in some way. Determinants of the malignancy of the tumour are not completely known.

The main purpose of this study is to investigate how student nurses seek and use information and libraries. Furthermore, I want to know how they think information can be used in their future occupation. Seven student nurses were included in the study. A qualitative method with personal interviews was used. The analysis of the empirical material was made according to a socio-cultural perspective.

Studien påbörjades hösten 2012 och är ett försök att hitta olika pedagogiska verktyg och förhållningssätt genom strukturerade intervjuer med 3 pedagoger som arbetar eller har arbetat med barn och ungdom med diagnosen ADHD. Studien belyser hur dessa olika pedagoger uppfattar sin undervisning, sin roll som lärare och vad deras generella erfarenheter av att arbeta med ADHD-elever är. Genom intervjuer skapas en bild av lärarna som arbetar med ADHD-elever och deras pedagogiska attribut, och med klusteranalys bestäms deras musiklärartyp. I resultatet framkommer bl.a. vikten av att möta ADHD-eleven här och nu, att varje elev är unik och att vid arbete med ADHD-eleven är tålamod, intuition, kreativitet och samt att vara en flexibel lärare viktiga egenskaper.

Phosphate is a used as a surface treatment method which is used for various purposes in the industry. In this case, phosphate coated wire is used in the processes to achieve a desirable outcome. The reason to why phosphate coated wire is used in the production process is because phosphate acts as an accumulator, where it stabilizes the lubricant on the surface of the wire. Lubrication is important because it plays a major role in the roll quality and characterizes important benefits regarding the outcome.Currently, SKF has to wash away all phosphates residues after extrusion process in an operation called tumbling. The main reason for this is simply because the surface has to be completely free from lubricants and coatings till the next step of process.

Vi ämnar i denna uppsats att undersöka, om ekologiska produkter har högt eller lågt intresse hos framtidens konsument och orsakerna till detta.VI har ställt oss följande frågeställningar: Har framtidens konsument högt eller lågt intresse för ekologiska livsmedel? Vad är orsaken till graden av intresse? och för vilka typer av argument för ekologiska livsmedel är konsumenter mottagliga? Våra resultat visar att framtidens konsument har lågt intresse av ekologiska livsmedel. Orsakerna till detta beror på bristande kommunikation från butiker och samhället ut till konsumenterna. Andra orsaker är att livsmedel ofta konsumeras vanemässigt, okunskap om ekologiska produkter och oengagemang att konsumera dem.För framtidens konsument är mottagliga argument bland annat, mer information, påverkan på lokal nivå genom ekologisk konsumtion och ekologipoäng när man handlar ekologiskt..

Klamydia ökar bland ungdomar och unga vuxna i Sverige. Eftersom infektionen ofta är asymptomatisk och kan leda till infertilitet är det viktigt att de som utsatts för smitta testar sig. Även ett ökat utövande av säkrare sex är viktigt för att stoppa utvecklingen. En litteraturstudie har gjorts för att kartlägga preventionsinsatser som görs inom området sexuell hälsa och ta reda på hur ungdomar och unga vuxna ser på sexualitet, sexuellt riskbeteende och säkrare sex. Nio vetenskapliga artiklar användes för att få en bild av ungdomskultur och sexualitet.

The determination of the optical properties of biological tissue is an important issue in laser medicine. The optical properties define the tissue´s absorption and scattering behaviour, and can be expressed by quantities such as the albedo, the optical thickness and the anisotropy coefficient. During this project, a measurement system for the determination of the optical properties was built up. The system consists of a double integrating sphere set-up to perform the necessary reflection and transmission measurements, and a computer algorithm to calculate the optical properties from the measured data. This algorithm is called Inverse Adding Doubling method, and is based on a one-dimensional transport model.

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.

The aim of this masters thesis was to study how the members of a small non-profit organisation perceived the web forum, compared to the other information channels of the organisation. The organisation was defined as a virtual community. A literature review was conducted. The theory construction was based on the sensemaking theory. Interview questions were constructed based on the literature review and the sensemaking theory.

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

The purpose of this study is to describe melanotic tumours and the pathogenesis of these tumours. The focus of this study is on differences between benign and malignant tumours as well as the prognosis one may expect when diagnosing this disease. The mechanisms responsible for the occurrences of the tumours are not yet fully understood. It is believed that factors such as chronic trauma, infections, medications and hormones affect the cell mechanisms in some way. Determinants of the malignancy of the tumour are not completely known.

The present study tested the prediction that male offenders are judged more harsly than female offenders for involving in a violent crime. Three-hundred and fifty-four adult students (163 men, 190 women, 1 unspecified gender) evaluated a hypothetical crimescenario describing a violent conflict between two parties, as part of a 2 (Informants Gender: Male/Female) x 3 (Offender Gender Triad: Male/Female/Neutral) x 3 (Victim Gender Triad: Male/Female/Neutral) between-subjects design. In situations involving male offenders, compared to female offenders, the informants judged the male offenders more harshly which exposed a double standard, as we expected. Informants also believed that it was more likely that a male offender was a recidivist..

The increasing holdings by institutional investors have raised concerns about the institutions passive investment strategies and the implications for corporate governance. A way for investors to address moral hazard and opportunistic behaviour of management is to demand conservatism in accounting practices. This paper analyses the relation between institutional ownership and accounting conservatism in the Swedish market by studying firms on the Nasdaq OMX Stockholm over a three-year period. Furthermore, the study investigates whether ownership by institutions with high probability of monitoring managers leads to higher conservatism in financial reporting. To measure accounting conservatism this study uses the asymmetric timeliness measure developed by Basu (1997).

Value stream mapping is a tool that is frequently used by many different companies. It is a great tool used to achieve the work that follows the theories of lean production. The tool is used, however, only frequent on the factory floor and the method is also designed based on this type of use.An interest of applying the method on administrative parts of the company has occurred lately. Administrative parts of the company refers to the part that does all the planning such as purchasing, receiving orders, customer contact, contact with factory floor and other work that is made around the actual manufacturing. But the knowledge about applying value stream mapping on the planning part of the company is lacking because the method is relatively new.In this work, a comparison is made between the introduction of value stream analysis on production and planning.