Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

Visuell radio eller ljudbildspel i radio är i stort sett ett outforskat område. Att det går att göra visuell eller audiovisuell radio rent praktiskt och tekniskt står klart - publiceringsverktygen och tekniska lösningar finns. Det detta arbete problematiserar och diskuterar är hur visuell radio skulle kunna utformas och gestaltas både utifrån ett produktionsperspektiv och ett mottagarperspektiv. Detta sker genom att titta på mediaföretagens multimediala publiceringar men också genom att förstå hur deras redaktionerna tänker om hur ljud och bild kan samverka. Bland annat intervjuas personer som arbetar på New York Times, Svenska Dagbladet, DuckRabbit och MediaStorm för att få denna inblick.

Background: To wait on an emergency department is a reflected and well-documented problem. Thou it´s mainly due to a patient perspective should also nurses' perspectives be significant to obtain a faceted perception of the phenomenon.Aim: The purpose of this study was to describe how nurses perceive the phenomenon of anticipation of a somatic emergency department.Method: The analysis was performed using a phenomenological approach. The study was conducted in a medium-sized hospital in southern Sweden, during the latter part of 2005, and had a qualitative approach based on a lifeworld perspective. Data collection consisted of written stories from twelve nurses.Results: The results indicated that the waiting was the scene of the expectations. These expectations led to dilemmas, powerlessness and frustration, the more the phenomenon was allowed to stand.

AbstractThe intension with this paper was to describe the understanding students in third grade had about mathematics and how these students, based on their previous mathematics experiences, apprehend the coming national tests in mathematics. After the test period the student was interviewed on how they experienced their participation in the test. The choice of method was the qualitative case study where the data was collected from interviews and observations. In the result that was found, the interviewed students described mathematics as counting. Students preferred easy math work and to solve routine tasks in math books instead of more demanding work.

In schools, misconceptions about genetics can arise due to several factors, and the consequences of these misunderstandings can be significant. Lack of education can play a central role in the spread of misinformation about genetics. When teachers lack sufficient knowledge or do not have access to up-to-date resources, they risk inadvertently conveying inaccuracies to students. Additionally, students own preconceived notions and misinterpretations can be reinforced through interaction with their peers, creating a vicious cycle of misinformation. In this study, various misconceptions within genetics education have been identified and analyzed, while different strategies to prevent these misconceptions have been examined. The study revealed that the two most common misconceptions are the confusion between "genes" and "DNA" and the simplified perception of genetic determinism.

Background: To wait on an emergency department is a reflected and well-documented problem. Thou it´s mainly due to a patient perspective should also nurses' perspectives be significant to obtain a faceted perception of the phenomenon.Aim: The purpose of this study was to describe how nurses perceive the phenomenon of anticipation of a somatic emergency department.Method: The analysis was performed using a phenomenological approach. The study was conducted in a medium-sized hospital in southern Sweden, during the latter part of 2005, and had a qualitative approach based on a lifeworld perspective. Data collection consisted of written stories from twelve nurses.Results: The results indicated that the waiting was the scene of the expectations. These expectations led to dilemmas, powerlessness and frustration, the more the phenomenon was allowed to stand.

Syftet med vår undersökning är att ta reda på vad pedagogerna anser om fysisk aktivitet som hjälpmedel vid elevernas långsiktiga inlärning. Forskningsbakgrunden belyser bland annat delar av hjärnans utveckling, inlärning samt fysisk aktivitet i skolan. Metoden som användes i genomförandet av undersökningen var semistrukturerade intervjuer. Sex stycken pedagoger med olika utbildningar och från olika arbetsplatser har intervjuats. Resultaten av undersökningen visar att de flesta pedagogerna använder sig av fysisk aktivitet för att underlätta den långsiktiga inlärningen hos eleverna.

Uppsatsen behandlar några av de aktörer inom konsten som finns i Örebro kommun, deras målsättningar och verklighet. Detta ställs i relation till betraktaren.Frågorna som behandlas och besvaras är vilka aktörer som jobbar med att nå ut till mottagaren; vilka är målsättningarna; hur jobbar de med att genomdriva sina mål; hur ser framtiden och visionen ut; hur kan man ställa detta i förhållande till betraktaren?Den teoretiska grunden för betraktarens förutsättningar finns i perceptionsteori, samt sociologen Pierre Bourdieu.Ekonomiska förutsättningar presenteras kort.Aktörerna som har intervjuats, samt deras verksamhet, presenteras och sedan följer intervjuer med respektive informant.Slutligen behandlas uppsatsens frågeställningar utifrån den grund som materialet har gett och en slutdiskussion förs..

The edge or the fringe of the city is often the first part of the city we encounter, and our perception of it will probably color the image we make in our minds of the city as a whole. Even though the fringe of the city is important to the image of the cityscape it has not very often been the direct object of attention either in planning, building or even in the heads of the masters, when big ideas were formed. More often than not the fringe seems like something that just happened over time due to separate landowners, businesses or actions of other financially strong operators. The aim of this essay is to try to describe the history of the city edge in Sweden, from the very first town in the 10th century until today?s expanding mosaic of different ideas and styles as well as to bring some clarity and order into some of the different ideas and ideals in the planning of the edge in different eras and to review how the edge has been shaped and used.

My thesis is a study of how the perception of booktalk aimed at kids and youngsters in the Swedish educational system has changed between 1932 and 2007. A discursive reading of articles in the magazine Biblioteksbladet provides the basis for my investigation. The thesis argues that an older "authoritaritan" and "traditional" discourse has given way for a more modern, "anti-authoritaritan" and "lust"-directed discourse. The older discourse was designed to make sure that young people were provided with a certain well-defined quantity of "approved" literature. The new discourse stresses the importance of fostering kids and youngsters with a positive and enthusiastic attitude towards reading in general.

Today the ability to swim is taken for granted by most people. Most of Sweden?s adult population can swim which is reflected in the reduced number of accidental drownings. About 1900 AD when Sweden?s population was about five million the average drownings per year was 1100.

Attention Deficit Hyperactivity Disorder (ADHD) is becoming a more common diagnosis of younger children. In recent years the perception that some ingredients in our food may have a negative effect regarding the symptoms in children with ADHD has grown stronger. Children with ADHD often suffer from irritated bowel syndromes which affect their ability to digest food. This may result in malnutrition as well as a release of substances that are harmful.The purpose of this report is to compile and illustrate the knowledge of how special food, particular milk protein and gluten, may affect the symptoms of children with ADHD. Also, the report aims to evaluate if there should be changes made in Kindergarten to increase the well-being of these children.

The aim of this paper is to examine, by means of a quantitative method, whether using a Swedish athlete endorser in a sports advertisement will increase its effectiveness. We examine which characteristics an athlete endorser needs to be able to make people form a positive attitude towards the athlete endorser and thereby make him or her successful in advertising. We also look into whether an interest in sports can affect the advertisement effectiveness when using a Swedish athlete endorser. The results show that a well-liked Swedish athlete endorser generates highest ad effectiveness and that the most important characteristics that contribute to form a positive attitude towards an athlete endorser are trustworthy, physical attractiveness, success in sports and ?successful in respondent?s mind?.