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2277 Uppsatser om Consumer-perceived advertising value - Sida 45 av 152
Upplevelser av att leva med KOL : En litteraturstudie
Karlsson. A (2015). Importance of spirituality and social support for quitting narcotics - Experiences of the12 step program. Bachelor thesis in Public Health science. Department of work- and public health science.
Sjuksköterskors upplevelse av stress i arbetsmiljön
Studies have shown that stress is common in the nursing profession.Purpose: The aim was to investigate nurses' experience of stress in the work environment at the University Hospital in Uppsala and how nurses deal with this stress and whether the perceived stress experienced affect patient safety and in what way. Method: The study had a descriptive, qualitative design based on nine interviews. The selection criteria for the study was that participants were nurses and that they had worked at least one year within the profession and that they had experienced stress in their work environment. Data from the interviews was analyzed using the qualitative content analysis method by Graneheim and Lundman. Results: The analysis resulted in three categories: "Stress in the workplace?, "stress management" and "patient safety? and showed that all participants had experienced stress repeatedly in their workplaces.
Vardagsmat eller domedag? Marknadsföring av ekologiska varor genom svaga och starka rädslor
In a time when concern for the environment is a topic that is met with both love and hatred, organic goods and services become increasingly common on the market. Communication efforts with the purpose of increasing the proportion of organic products consumed are being conducted by both private and public actors. However, achieving attitudinal and behavioral change within complex areas such as this comes with many difficulties.Within public opinion change, a common way of achieving a change in behavior is to use fear appeals and scare tactics. Earlier studies have shown that messages prompting a low level of fear can be more effective than messages prompting a high level of fear, since a high level of fear tends to raise defense mechanisms in the consumer. The purpose of this essay is to examine whether fear and defense mechanisms is a problem when it comes to making consumers choose organic products, as well as studying whether messages prompting low levels of fear are more effective than those prompting high levels of fear.This quantitative study is conducted in the form of a questionnaire-based experiment, comparing the effectiveness of two messages prompting different levels of fear.
Care Of Haus - Ett varumärke, en uppfattning?
AbstractLevel:Bachelor thesis in Business Administration/Marketing Title:Care Of Haus, "Kan Reklam. Förstår Annat". Ett Varumärke, En uppfattning? Problem:When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose:The purpose of this thesis has been to find out if and how these two aspects coincide with each other.
De osynliga minoriteterna : En studie om minoritetsrättigheter i svensk politik mellan år 1970 och 2010
This essay examines the historical development of group rights for cultural minorities in Sweden between the years 1970 and 2010. The purpose of the study is to analyze the development of political measures taken at government level for different minority groups, foremost explaining the division that have arisen between measures aimed at the five national minorities, the Sámi, the Swedish Finns, the Roma, the Jews and the Tornedalians, and measures directed at other ethnic groups.My conclusions are that the division in Swedish public policy between one the one hand national minorities, and on the other hand immigrant groups, is in no way self-evident. The division has arisen from an international standard on how democratic states, such as Sweden, should treat their cultural minorities. Further, this division has had an immense impact in shaping public policy as well as determining the type of group rights introduced for minority groups in Sweden.A difference has also been found in how the minorities are perceived by state actors. Immigrant groups are currently perceived as less entitled to group rights due to their short presence in Sweden, whereas national minorities are seen as more entitled to group rights due to their long historic presence in the country.
Hälsobeteende bland sjuksköterskor och undersköterskor : En studie om oregelbundna arbetstider på Ålands hälso- och sjukvård
In our everyday life we are faced with many choices that have consequences on the environment. One of these is the food we choose to eat since food production has a big impact on the environment. In organic production the aim is to have a natural production process, where environmental impacts are minimized. By choosing organic food it is therefore possible to contribute to a better environment. A large number of meals are served every day in the public sector, which makes it an important player in the consumer sector that could make a major difference for the environment..
Corporate Social Responsibility : en koppling mellan marknadsföring och finansiering
Background: The debate about environment, labor conditions and aid to developing countries has the last years been a much discussed subject The pressure on the companies to live up to their responsibility is beginning to be noticed in the market.Purpose: To find out if a retail company investing in Corporate Social Responsibility thereby direct can effect it?s stock value. Using interviews to investigate if and how stock analysts and corporate finance professionals valuate a company?s CSR initiatives.Theoretical perspective: The description of CSR is leading to the main theory, The Brand Value Change, and the Market Hypothesis. Additionally a theory of the Consumer Buying Process and CAPM-model about financial risks is presented.Method: An event study of 30 companies to investigate if there is any change in their stock values and interviews with three professionals from the financial sector to find out about their attitude to CSR.
Effekter av stresshantering utifrån Acceptance and Commitment Therapy (ACT) och övningens betydelse för förändrat förhållningssätt hos universitetsstudenter
The aims of the present study were to implement and evaluate a three-session Acceptance and Commitment Therapy (ACT) stress management intervention in a non-clinical group of university students (N = 25) and to investigate the importance of practice in an ACT-intervention. A design with pre-test and double post-test was chosen. A comparison was made between a nine-hour ACT-intervention containing practice for the participants, a two-hour lecture on ACT and stress management containing no practice for the participants and a control group. Psychological flexibility was assessed with Acceptance and Action Questionnaire-2 and mindfulness was measured with Kentucky Inventory of Mindfulness Skills. Perceived stress level was measured with Perceived Stress Scale.
Prisetikettens roll i kundens köpprocess - En kartläggning av kundernas användande av prisinformation i den svenska dagligvaruhandeln
When patrolling grocery stores, customers engage in a purchase situation where they face great amounts of information, whereof price is one. This paper intends to shed light on the price information search behavior that customer's exhibit before choosing their products in grocery stores. In order to do so two studies have been conducted, one quantitative and one qualitative, to assemble the data needed to provide statistically significant results. The objective of the quantitative study is to gather data on customer's external price information search, and it is based on the most recent eye-tracking technology. The second qualitative study is complementary and based on interviews with randomly chosen customers that have responded to several questions regarding their price information search, shopping knowledge and experiences.
Hemtjänstpersonals upplevelser av sin arbetssituation och sina förutsättningar för kommunikation och samverkan kring vårdtagarna
Karlsson. A (2015). Importance of spirituality and social support for quitting narcotics - Experiences of the12 step program. Bachelor thesis in Public Health science. Department of work- and public health science.
Internetportalen : en värdeskapare?
This Master Thesis treats the non monetarian aspect about the Internet Portal from a consumer and company perspective. The purpose of this thesis i st o give or create a picture and a tool, a model for how the Internetportal could be evaluated an valued. By creating a so called Dynamic Scorecard the authors of this Thesis have created a model throug which the purpose of this thesis is served. Through this model the authors have come to the conclusion that the Internet Portal can be evaluated through both economic, social, service and technical factors as well as through what relationship the companies or consumers value concerning the Internet provider. The product of conclusions of this Thesis is that there are three main factors upon wich the Internet Portal is valued.
?Education is for life, not just for school? : En jämförande studie om läs- och skrivutveckling i Gambia och Sverige
This report describes a comparative study about reading- and writing development in ?A-towns school? in The Gambia and in ?Villaskolan? in Sweden.The purpose of this study is to compare two teachers in Sweden with two teachers and two volunteers from the school in Gambia, with focus on their thoughts and methods on teaching reading and writing at each school and in their social context. The aim is also to observe and describe how classroom environment at both schools can encourage students to read and write.The theoretical base of this study is rooted in a sociocultural perspective but I have also chosen to illuminate behaviorism and cognitivism. The study is qualitative and the main research methods are interviews and observations of the classrooms.My conclusions are, even though considerable differences in approach and conditions, teachers in both schools work hard and show dedication towards their students.Another finding is that teachers use different techniques and working methods to achieve the same goal -to teach their students to read and write based on what is required of them in their cultural and social context. The different ways of teaching have been caused by the existence of different perceived needs based on culture and tradition.One conclusion is also that read and write requirements for students in the Gambia and Sweden are different from each other.
Internationella studenter och referensarbete: En fenomenografisk studie av högskolebibliotekariers uppfattningar av referensarbete gentemot internationella studenter
The purpose of this Master?s thesis is to investigate how academic librarians experience reference work aimed at international students. International students are a growing usergroup in Swedish academic libraries. The study?s main research question is:- How do academic librarians experience reference work aimed at international students?The study was performed with a phenomenographic methodological approach where seven qualitative interviews with academic librarians were conducted.
Ett steg framåt, två steg bakåt? Direktiv 2005/29/EG:s effekt på det svenska konsumentskyddet inom marknadsrätten
På EU:s inre marknad ska fri rörlighet råda. Trots det tvekar konsumenter inför att handla över gränserna. Många konsumenter känner en osäkerhet inför andra länders lagar och oroas över att skyddet mot ohederliga näringsidkare inte är det samma som i deras eget land. Denna osäkerhet undergräver den inre marknaden. För att motverka denna osäkerhet har EU antagit direktiv 2005/29/EG om otillbörliga affärsmetoder.
Invandrarungdomar utan sysselsättning : en studie av arbetslösa invandrarungdomars attityd gentemot sig själva och den svenska arbetsmarknaden
The purpose of this study was to increase knowledge about what the lives of the unemployed youth of immigrant background looks like, and what the views of the unemployed young people are about work and employment. The study is a qualitative study where the empirical material is based on interviews with seven unemployed immigrant youth between the ages of 19 and 25 years. A study where the central questions was to explore how the informants' living conditions and identity are affected by being unemployed. The other issues aimed at how informants background affected their ability to enter the labour market, and the job expectations the informants had about the future and the Swedish labour market. Empirin have been analyzed with regard to methodology tool based theory, as well as theoretical starting points, such as social capital, formal and informal channels, ethnicity and stigma theory.