The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.

Environmental issues are global problems and they are a major challenge for any successful organizational business worldwide. Many challenges and opportunities emerge during the certification process of an EMS. Therefore it is interesting to contribute in understanding these emerging problems during this process.The aim of this study is to explore how the environmental objectives could be achieved at preschools in Uppsala, investigate the perceived challenges and opportunities and to identify the outcome of implementing the ISO 14001, Green Flag at such set up.A qualitative method is used and three Green Flag certified preschools, affiliated to the Uppsala Municipality and located at different geographical location were selected. A structured interview with the environmental representatives from the preschools and the municipality was completed. The so-called PDCA-cycle as a method of evaluating sustainable development and analysing the imperial data is used.The study showed that environmental certification constitutes a great challenge for the municipality of Uppsala.

Serpula lacrymans infestation has become an increasingly common problem, and is usually perceived as a tip of an iceberg.During the 21st century there has been a perceived increase of damage caused by serpula lacrymans, at AB Mats Fransson Saneringstjänst ? Anticimex in the county of Kronoberg. A similar increase has also been noted by employees at the offices in Kalmar, Karlstad, Piteå, Stockholm, Malmö, Söderhamn, Halmstad and Visby.The methods used to collect data for the project has been interviews with a number, for the project, relevant key persons, such as analysis engineers at Trygghansa and Anticimex, as well as personnel at the botanical institution at Gothenburg University and the Botaniska Analysgruppen in Gothenburg, further statistics from SMHI and analyses of reported instances of infestations have been used.The majority of the people interviewed believe that the increase is caused by renovations of old houses, higher precipitation during the summer months, as well as a moister climate and warmer winters. The latter can also be gleaned from statistics from SMHI concerning temperature, precipitation, and relative humidity.Analysed damage reports show that the most common cause for the infestation is ground moisture, even when combined wooden materials.Older houses that where built around 1900 are the ones most frequently infested with serpula lacrymans. The part of the building most frequently infested is the foundation, where cellars and suspended foundation are the most common types to be infested.

The aim of this paper is to describe, visualise- and analyse media’s discursive representations of female politicians in Swedish printed media. The focus of the analysis is to show if, and how these images can be understood and interpreted in terms of a socially constructed gender stereotyped suborder. The paper takes it's theoretical and methodological departure in the discourse analysis, which is combined with feminist political theory. Feminist political theory is concretised in the use of what Yvonne Hirdman calls the "gender system" which arranges the sexes into their respective genders and is based upon two rules/principles/logics: 1) the rule of distinctive separation, and 2) the male norm. Closely related to the aim of the paper lies also the critical theoretic assumption that people has to be aware of their own part in the production and reproduction of the discourse in order to change make a change.

Several studies has identified the locker room experience as a potential deterrent for participation in physical education. Both psychological and physical issues arise due to several factors. Psychological issues include different kinds of verbal and physical violations, comparisons between pupils, feeling of vulnerability along with a stressful schedule. The physical environment can contribute to negative experience for pupils in terms of filthy premises and cold showers. These factors may contribute to higher absentee rates in physical education.

Nano materials can today be found in a wide range of consumer products and the number of new products on the market is expected to inrease. In the shadow of hope for nano materilas potential in various applications, low awareness of its health and environmental risks is hiding. Furthermore, the knowledge about people´s risk perception of nano materials is limited. Parallel to the situation described above, the scholls meet the challenge of incrasing the scientific literacy. To achieve this goal, skills in argumentation in science studies has been emphasized and the concept of socio-scientific issues has been emerged.

Karlsson. A (2015). Importance of spirituality and social support for quitting narcotics - Experiences of the12 step program. Bachelor thesis in Public Health science. Department of work- and public health science.

Background: When companies decentralize their operations into profit centers, transfer pricing often becomes an integral part in intracompany trade. A profit center may affect both revenues and costs and seek to maximize profit. Transfer Pricing is a complex subject because it is affected by a large number of factors including the profit centers will to generate profits. This leads us to the subject of decision-making in a transfer pricing-systems. On what grounds are decisions made? Are transfer pricing purposes, factors and interests taken into consideration? What type of information is used in such decisions, how is the transfer price issue perceived and how is it used?Aim: The purpose of this thesis is to analyze which type of information that is makes up transfer prices, how the transfer price is perceived by different parties and how it is used for decision-making.Completion: A qualitative study has been performed with current theory as a starting point.

In a time where fast trends and shorter product lifecycles are dominating the clothing industryfashion companies must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea year are almost nothing but a memory lost. Some companies are now releasing theircollections continuously and have abandoned the seasons completely. Media has put attentionon the speed that the fashion industry is moving in now and asks whether we can expect it toimplode?The purpose of the thesis is to establish how the creative process in a company operating onthe Swedish or the Danish clothing market is affected by external factors i.e.

The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Knowledge organization is perceived as a central, constituting activity defining the notion of libraries. Critique calling for a new theoretical foundation voiced by active researchers within library and information science concerning the current knowledge organization has been utilized as a point of departure. Specifications concerning a new theoretical foundation implied by these critiques are considered within this thesis and theory found in The Order of Things by Michel Foucault proposed as an alternative theory for understanding knowledge organization as a human science where meaning, value and representation, by which the ordering of things is possible, is acknowledged as a result of human activity and history. Thus meaning, value and representation must be perceived as dynamic. An example of implementation of the proposed theory has been achieved by the use of bibliometrics.

I denna kvantitativa studie undersöks möjligheterna för tre olika varumärken att utvidgas till nya produktkategorier. De tre studieobjekten är Lipton, Lätta och Knorr, som alla är hämtade ur företaget Unilevers varumärkesportfölj. Unilever har även bistått med en väsentlig del av den kvalitativa bakgrundsdata som lagt grunden för hur undersökningen har genomförts. Utifrån svaren från Unilevers representanter samt utifrån befintliga, vetenskapliga teorier inom området varumärkesutvidgning, har en webbaserad konsumentenkät förmedlats till 164 svenska konsumenter som har fått uttrycka sina åsikter om de tre aktuella varumärkena. Enkäten tog även upp sex stycken hypotetiska varumärkesutvidgningar vilka framför allt skulle utvärderas enligt parametrarna ?perceived quality? och ?fit? mellan det ursprungliga varumärket och utvidgningen.

This thesis has been carried out in collaboration with LEDtec International AB. LEDtec focuses on innovative solutions in LED screens. Everything from large advertising signs to welcome signs in cities, to screens indicating speeds or warning of heavy traffic. The task was to was to help them develop a new version of the control board that is used in some of their products. The reason for this is that their old control board is obsolete and the components that are on it, is no longer manufactured or in need to be renewed.

Syftet med uppsatsen är att ge en bild av hur generella projektledningsmetoder används inom reklambranschen. Vi ville undersöka vilka aspekter av projektledningen som kan påverkas av de speciella förutsättningar som finns i reklambranschen. Varje reklamprojekt innehåller en skapandeprocess, och vi ville se hur sådant påverkar projektledningen.Vi sammanställde först ett antal generella projektledningsmetoder för att få en teoretisk bild av hur projekt kan bedrivas. För att ge läsaren en inblick i reklambranschen och hur reklam skapas, beskrev vi även reklam ur ett teoretiskt perspektiv.Med utgång från vår teori, genomförde vi en kvalitativ studie av sju reklambolag i Karlstad. Vi gjorde djupintervjuer med en projektledare från respektive byrå, under vilka de fick beskriva sitt projektarbete.