Bakgrund: På dagens marknader kan förändrade förhållanden i samhället påverka konsumtionsmönster. Globaliseringen och Internet har bidragit till förändrade kommunikationsmönster vilket i sin tur också har påverkat generationerna. Vilket även gör att företagen till viss del då måste anpassa sig efter det eventuellt förändrade konsumtionsbeteendet.Problemformulering: Vilka kommunikationsstrategier är viktiga för företagen att implementera för att de skall kunna tillgodose nya konsumtionsmönster och öka utsikterna för en långsiktig överlevnad?Syfte: Syftet är att genom en analys av Generation Y:s konsumtionsmönster utvärdera förutsättningar för företags kommunikationsstrategier.Metod: Undersökningen har både en kvantitativ och kvalitativ ansats. Metodtriangulering sker på generation Y.

This essay examines the persuasive side of music and its affect on consumer behavior when utilized in television commercials. It includes an interpretation of twelve study cases, in which three groups of four people is presented the same commercial, with different music being the only item dividing the groups. This is followed by a few questions about the product. The aim is then to see how the answers differ from one group to another, and how they match the music?s presupposed connotations suggested in the theory part of the essay, thus, observing the communicative, and eventually persuasive, power of music in television commercials.

Tail-biting in pigs is an animal welfare issue and in Sweden during 2002 the producers lost tree million Swedish crowns because of tail biting. This economic loss depends on the pigs which are discarded at slaughter because of tail biting. Tail biting can be separated into two stages, "pre-injury" and "injury". The aim of this study is to investigate if tail biting depends on environment or genetic background.A lot of research on the environments effects on the behaviour of pigs but not so much on the genetic effects has been performed. The frequency of tail biting in pig farms influence among others of environment enrichment, ventilation, gender and breed of the pig.

This thesis is a systematic review of the Swedish healthcare and hospital-library?s authorities on the consumer health information. The goal is to evaluate the strengths and weaknesses that are inherited in two professions (medical and LiS) with two completely different perspectives on mediating information.The method used is a mix between conceptual analysis of the Swedish term ?patient information? and a Critical conceptual analysis, according to Fairclough, of published native theses and international professional journals.Conclusion of the thesis is that although the nursing and medical staff has the necessary medical expertise it does not, in many cases have either the time or skill to completely satisfy a patient or his/her next of kin´s information needs when exposed in a uneasy situation as when in need of treatment or help in any kind.The hospital librarian on the other hand does have the intermediating skills and most often the time to explain complex treatments or medical procedures, but the lack in medical or nursing expertise.In a perfect setting there is an inter-professional cooperation which brings a lot of positive results. The problem today is often to overcome the gap in awareness of one and other that exists in a modern Swedish hospital..

Relationen mellan sexualitet och andlighet har länge varit ett tabubelagt ämne inom såväl psykologin som i samhället i stort. Enligt aktuell forskning finns det dock anledning att trotsa denna motvilja. Syftet med studien var att undersöka om oandliga och andliga individer samt män och kvinnor skiljer sig åt vad gäller sexuell tillfredsställelse och sexuella behov samt effekten av mindfulness. Studien utfördes genom en delvis egenkonstruerad webbenkät för att mäta sexuell tillfredsställelse, andlighet och sexuella behov. Studien omfattade 213 deltagare varav 105 andliga, 76 män och 117 utövare av mindfulnessbaserade aktiviteter.

ABSTRACTAim: The aim of this study is to chart the experiences of Swedish general psychiatric care on a Swedish University hospital from a relative?s point of view. The study focus on how they are meet, satisfaction with and participation in the care. The study is done as an improvement project.Methods: The study was conducted by performing semi-structured interviews with eight close relatives to patients on a general psychiatric ward. The interviews lasted for 20-40 minutes.Results: The result shows that relatives are satisfied with the way they are meet by the staff on the ward, that they appreciate staff that are open, down to earth and are inviting to form a good relationship.

The well-being of employees has become a key concept in the rhetoric of the company boards and business literature of today. There is however not much statistic evidence of a connection between economic results and the perceived working climate. This thesis sets out to investigate whether there is a positive correlation between economic results and working climate on a work group level. It also aims to study which specific working climate factors influence the results. In order to meet its purpose this thesis analyzes employee satisfaction questionnaire data and economic results from more than 300 work groups.

Syftet med studien var att undersöka (1) relationen mellan chefers upplevda stress och kontroll och medarbetares arbetstillfredsställelse med chefen, (2) relationen mellan chefers upplevda stress och kontroll samt, (3) medarbetares arbetstillfredsställelse med chefen relaterat till angivna demografiska parametrar. 25 chefer besvarade en webbenkät om arbetsrelaterad stress och kontroll och 206 av deras medarbetare besvarade en webbenkät om arbetstillfredsställelse med sin chef. Resultaten visade ett samband mellan medarbetarnas arbetstillfredsställelse med chefen och chefens yrkesroll (delmått i stressinstrumentet) samt att medarbetarnas arbetstillfredsställelse påverkades av deras anställningstid och utbildningsnivå. Vidare visade resultaten att cheferna upplevde en högre grad av arbetsrelaterad stress än kontroll. Dessa resultat indikerar att chefer med en tydligt definierad yrkesroll har mer arbetstillfredställda medarbetare samt, och i linje med tidigare forskning, att medarbetarnas anställningstid och utbildningsnivå har betydelse för arbetstillfredsställelsen med chefen. .

The aim of this thesis was to study elderly people?s experiences of and approach to their usage of home care services with tax deduction. The aim was also to describe how elderly people reason about their underlying motives of using home care service with tax deduction. The study is based on six qualitative interviews with people between the ages of 65 and 80, living in Nacka, Sweden. This thesis is a collaboration with Stiftelsen Stockholms la?ns A?ldrecentrum/ Stockholm Gerontology Center and part of their follow up study concerning simplified administration for elderly people applying for home care services in Nacka.

Due to the well-developed rhetoric and the relative easiness to estimate costs, cost considerations are usually more in-depth than revenue considerations when discussing strategies impact on profitability. To avoid dysfunctional companies and poorly judged strategy decisions it is necessary to develop the rhetoric of revenue considerations.By collecting data from 230 respondents in a quantitative study of two grocery stores in Mora, the study aimed to assess the relationship between choice of generic strategy and self-reported buying behavior, considering differing decision-making processes of customers.The results of the study indicate that a differentiation strategy performs better than a low-cost strategy in terms of buyer frequency, number of goods and cost of purchase. However, due to a poor data collection method, the results are weak, and should therefore be questioned. The study indicates that reliability considerations for behavioral measures should be treated in the same respect as psychological measures, and therefore illuminates the need for new methods and measures to be developed..

In nature settings people often experience positive emotions. Litterature and theories about the positive effect of nature on humans are largely based upon visual impressions and aesthetic preference. The purpose of the present study is to examine how visually impaired individuals that lack visual impressions experience nature. The background is about what it means to be visually impaired and what it is like to be visually impaired in a nature setting, followed by a presentation of the five human senses and about stimulation of senses in healing gardens. That is followed by theories about the health promoting effect of nature, about why nature and therapeutic gardens make people feel good. After that theories about experiences and relations with settings are presented.

Abstrakt Arbetstillfredsställelse är ett väl studerat område inom arbetspsykologin. Syftet med föreliggande studie var att undersöka skillnader i upplevd arbetstillfredsställelse mellan anställningsgraderna heltidsanställning och deltidsanställning samt mellan frivillig-, ofrivillig deltidsanställning och heltidsanställning. Studien syftade även till att undersöka olika bakgrundsfaktorers relation till arbetstillfredsställelse. Studien genomfördes bland gymnasielärare i Bergs- och Östersunds kommun i Jämtlands län, med hjälp av en enkätundersökning. Totalt deltog 91 lärare, varav 42 män och 49 kvinnor.

The information flow is a very important process in an organization. It affects in a decisive manner the effectiveness of a task. It also has a major impact on the quality of the product or service for which the organization delivers to its customers. Lack of information may cause that important aspects are not given the required attention or even forgotten and can in turn lead to criticism from certification officials and lower customer satisfaction. The purpose of this study was to study how the information flow in Norrskog?s field organization is handled and how this affected the quality of the work performed and the feedback given to the contractors, The study is based on qualitative interviews with contractors, production inspectors and forest inspectors on all Norrskogs districts.

The aim of this study is to create an increased understanding of shared leadership and how it takes shape in the relationship between first-line managers in human service organizations. Shared leadership is seen as a complement to the traditional one-man leadership and briefly means that two managers share the role that usually is held by a single leader. The study has a qualitative approach based on semi-structured interviews with managers in human service organizations. The interviews mention the mangers thoughts and experiences about shared leadership and gain approval in the hermeneutic science field. The study is analyzed based on symbolic interactionism where perspectives from the theoreticians Mead and Goffman are used.

Tail-biting in pigs is an animal welfare issue and in Sweden during 2002 the producers lost tree million Swedish crowns because of tail biting. This economic loss depends on the pigs which are discarded at slaughter because of tail biting. Tail biting can be separated into two stages, "pre-injury" and "injury". The aim of this study is to investigate if tail biting depends on environment or genetic background.A lot of research on the environments effects on the behaviour of pigs but not so much on the genetic effects has been performed. The frequency of tail biting in pig farms influence among others of environment enrichment, ventilation, gender and breed of the pig.