The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

Studier har visat att frivilligt barnlösa individer stereotypt har betraktats vara olyckliga och otillfredsställda, något som inte har fått vetenskapligt stöd. Syftet med den här tvärsnittsstudien var att undersöka om det föreligger några skillnader i livskvalitet och livstillfredsställelse mellan frivilligt barnlösa personer och föräldrar i den svenska populationen. Forskningsfrågan undersöktes med en enkät som bestod av självskattningsskalorna QOLI (Quality Of Life Inventory) och SWLS (Satisfaction With Life Scale). 130 deltagare genomförde studien varav 54 är frivilligt barnlösa individer och 76 är föräldrar. Studien visade att det inte finns några signifikanta skillnader mellan grupperna med avseende på livskvalitet och livstillfredsställelse.

Through certain exceptions in the Swedish regulation on credit agreements for consumers, a new form of instrument for credits has arisen on the national market. The instrument, which is most commonly known as easy credits and was first seen on the Swedish market for consumer credits in 2006, has developed to become part of a vast problem with excessive debt incursion. In order to counteract this development and to harmonise the internal market within the EU, directive 2008/48 EC on credit agreements for consumers was introduced in 2008. In Sweden, the implementation of the directive has led to a proposition for a new regulation on credit agreements for consumers (SFS 2009/10:242 Ny konsumentkreditlag) coming into effect on the 1 January 2011. The proposition puts up stricter rules on creditors granting consumer credits in their course of business, and revokes the former exemption on information and practices preliminary to the conclusion of the credit agreement for minor credits.

Background: The Swedish Financial Supervisory Authority?s mortgage limitation, of mortgaging up to 85 percent of the market value of the real estate was introduced on the first of October 2010. The aim of the recommendation is to prevent a detrimental development of the market for mortgages while at the same time creating incentives for the consumers to limit the debt level. The mortgage limitation is a recently adopted recommendation and few studies have made a thorough analysis of its effects, hence it is an interesting topic to study.Aim: The aim of this study is to analyze the initial effects of the mortgage limitation for consumers, banks and estate agencies. Furthermore, the study aims to evaluate drivers of consumer debt levels and conclude whether the mortgage limitation will result in lower debt levels for consumers.Completion: The study is based on interviews with respondents from banks and with respondents from estate agencies to enlighten the initial and long term effects of the mortgage limitation.

The authors study the effects of brand salience on how consumers form brand attitudes and how consumers value the importance of various brand attributes. The study was conducted through two separate tests, the one focusing on the link between brand salience and brand attitudes and the other focusing on the link between brand salience and evaluations of attribute importance. Both tests measured brand salience as the ease with which brands are recalled by respondents who have been cued with a specific product category. The results show that brand salience has direct effects on both brand attitudes and the evaluation of attribute importance. As brands are recalled, high brand salience for a brand creates a more positive attitude towards that brand in the mind of the consumer.

Introduction: Workplace health promotion is important for both the health of the employee and the profability of the company. Among other things the psychosocial work environment tends to be related with motivation and well-being at work. Employees who experience work motivation and job satisfaction are at less risk of illness, which may also result in reduced absenteeism. Aim: The purpose was that of a smaller pilot study examining a qualitative methodology to obtain detailed and concrete information about the blue-collar employees' views on what helps or impair the psychosocial work on the logistics company. Method: A qualitative approach where semi-structured interviews were held with four focus groups was used.

The purpose of this thesis was, on the mission of LRF Konsult Södra marknadsområdet, to research on why their customers were satisfied and/or dissatisfied. The research was performed in two segments: customers that had joined the company through acquisitions of other accounting firms and customers that had been in contact with LRF Konsult?s personal sellers.To be able to find the answer to our purpose we chose to do a qualitative study. Five interviews were performed with customers in southern Sweden, Skåne and Halland, to get their personal view of the service and of their relation to LRF Konsult and their contact person.The theories suggested that the satisfaction of the customers would increase depending on their relation with LRF Konsult and their contact person. Our research concluded the relation differed for each customer and that it was of great importance that the contact person at LRF Konsult understood and adapted the relation to what the customer wanted.

The market for eco-labelled products has developed rapidly from the early nineties in Sweden. There is a full variety of environmentally friendly products on the market today, and perhaps organic food is the most popular alternative. Eco-clothes have not reached the same amount of success as other eco-labelled products on the Swedish market. In this essay I will discuss and analyze which factors that have influenced green consumers attitude and behavior towards eco clothing. Four interviews with green consumers in Karlstad have been done in order to explore consumers attitude and behavior.

Återkommande kunder, det är något de flesta företag på dagens marknader strävar efter. Idagens rådande situation präglas många marknader av hård konkurrens och relativt nyförsäljningskanal växer med stormsteg nämligen E-handel. Utan dyra butikshyror, derelativt små uppstartningskostnaderna och möjligheten att nå potentiella kunder världenöver är några av de faktorer som gör att fler företag finns och verkar inom E-handel. Det isin tur leder till ökad konkurrens om kunder och återkommande kunder blir vitalt för ettlönsamt företagande. Vi har studerat och försökt förstå varför en kund som handlat engång väljer att återkomma med ytterligare ett köp.

At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Ska?nemejerier from the stores. This meant that Ska?nemejerier lost approximately 7% of sales volume.