Product development is a risky business; many products never yield profit, but it is also ne-cessary for a company?s survival in a competitive business where the costumers change their requests constantly. Consumer-led product development is developed from the wish to fill the consumer?s needs and expectations and thereby be more likely to succeed. Lindell?s Gårdsslakteri AB is a local slaughter and meat processor in Västergötland.

The aim of this paper is to analyze the influence that aristocrats in Sweden had on the Swedish movement for the prevention of cruelty to animals, and why especially aristocrats started it. The sources I have been using are speeches and texts written by persons who were involved in the movement. I have also studied rapports from the three largest societies for the prevention of cruelty to animals. In the sources I looked for terms, expressions and opinions that can be paralleled whit the aristocratic ideal and opinion. Things that can relate to aristocratic urban people.

Brands are the instruments corporates use to create and communicate brands reputation. Within the different industries for consumer products intangible assets such as brands are known to have great importance for corporate prosperities. When consumers experiences a specific brand symbolizes best possible value for money, the corporate behind it has managed to create a unique competitive advantage that should be to its full potential. Strong brands can pose the difference between winning or loosing on the market. Due to this brands should be considered as cost-effective instruments since they help create financial advantages such as consumer loyalty.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products..

This is a sociological jurisprudence study which focuses on "child perspective" in Law of Support and Service with Certain Functional Impairments, LSS. The purpose of the study was to clarify the meaning of child perspective in LSS and analyze it in relation to practice. The study was conducted with mixed strategies combining qualitative and jurisprudential methods. Both LSS and Law of Social Welfare, SoL, were studied. Social workers from dirrerent muncipalities in Sweden were interwiewed.

This study investigates how consumer attitudes toward a company are affected by the company?s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ?Max? provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben?s (2009) model regarding CSR?s effect on a company?s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen?s (1975) theory.

Research suggests that society's vulnerability to natural disasters along coasts could increase as a result of climate change, which is likely to lead to elevated sea levels and possibly an increase in the occurance of meteorological phenomena such as storms and tropical cyclones. Following the Indian Ocean tsunami disaster in 2004 and Hurricane Katrina in 2005, both of which received considerable media attention, empirical data has indicated that coastal vegetation might be able to protect and reduce damages to coastal communities during tsunami events and tropical cyclones.The aim of the essay has been to study the function of coastal ecosystems as protection against tsunami waves and storms from a risk management perspective, meaning that I have, through an overview of scientific articles, compiled current research on how coastal ecosystems can attenuate storm surges and tsunami waves, and analysed how this knowledge can be put into practice in coastal communities from a risk management perspective, i.e. if coastal ecosystems are a viable risk reduction measure, are practically applicable, and if so, how they could be applied.There is empirical evidence suggesting that coastal ecosystems, particularly mangroves, can reduce the strength of a tsunami wave, but full scientific consensus on this issue has not yet been reached. With regard to protection against storm surges, there is extensive scientific evidence that coastal vegetation can mitigate damages and reduce the height of a storm surge, although the wave has to traverse several kilometres inland through thick vegetation for the protection to be effective. A synthesis in the form of a figure regarding the many physical factors that influence wave development through coastal ecosystems has been created in an attempt to simplify and explain the phenomenon.The conservation and restoration of coastal ecosystems can be justified from a risk management perspective, but planting new forest belts for the purpose of disaster mitigation is quite unrealistic and can rarely be sustainable, since, for protection to be effective, the forest belt must extend several kilometres inland from the coast, and would thus likely prove difficult to implement along coastal societies..

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

Summary Title Are older consumers of interest for the Swedish Apparel market?A study of older consumers? attitudes and interests in apparel Deadline 12 January, 2007 Course FEK 533 Authors Brusk Kutlay and Linda Nordén Tutors Björn Carlsson and Roland Knutsson Keywords Older consumer, apparel, lifestyle, attitudes, consumer behavior Purpose The purpose of this paper is to investigate weather the 50+ segment is a strong market for apparel, i.e. if it is an interesting market for the Swedish apparel industry. The aim is to contribute to a better understanding of consumers? attitudes toward apparel shopping on the Swedish market.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

The emphasize of this study is to evaluate security issues for home users having a personal computer connected to the Internet. It focus on the usage of advantages and disadvantages when using a firewall while connected to the Internet. The hypothesis is that it gives a better protection to install and use a firewall compared not to do so, due to security flaws in the operating system. The prediction was tested on a home user's personal computer. The testwork was divided into two major tests, each of them performed with, respectively without, a firewall. These major tests were divided into five smaller semi­ tests. The first semi­test without a firewall suffered from a virus or worm attack resulting in loss of data and log files.