This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products..

This thesis revolves around my work Desirable Objects, an installation in glass and other materials, which deals with objectification based on female and animal trophies. The topics included are those that have been crucial to my working process; craft, post-colonial studies and European hierarchical dualism, where woman and nature are seen as connected, but inferior. My motivation has been to get a better understanding of underlying power structures, and put this knowledge in relation to my own work. This process has led me to make a full body casting of my own body as a method of self-exploitation, in an attempt to expose myself to a similar power perspective. By making the dualistic connection between woman and nature, I am commenting a phenomenon that in my view has resulted in a similar exploitation of both..

The purpose of this thesis is to study how today?s consumer society can be understood from ananalysis of the phenomenon Every Day Carry (EDC). The aim is thus to problematize the daily useof the artifacts that surrounds us and investigate how these can be understood as networks of humanand non-human actors, aswell as identity- and meaning-making practices in today?s consumersociety.The theoretical and methodical framework is built upon an eclectic variety of consumptiontheories,Michel Callon?s, John Law?s and Bruno Latour?s work on Actor-Network-Theory,Discourse analysis inspired by Michel Foucault, Ernesto Laclau and Chantal Mouffe and anethnographic methodology specifically adapted for online research. The empirical material consistsof photographs and commentaries from two EDC blogs aswell as commentaries regarding EDCfrom a commentary field on Youtube.com.

Detta arbete undersöker problematiken i att visuellt framföra och presentera ett arbetsområde i ämnet träslöjd. Uppsatsen handlar även om och hur slöjdlärare kan undvika onödig stress. Syftet med uppsatsen är att undersöka hur man i träslöjd kan utvidga sättet att presentera uppgifter för eleverna på ett inspirerande, innehållsrikt och konkret sätt. Genom att bedriva en praktisk visuell presentation i form av Power Point har jag fått en uppfattning om ett alternativ till den traditionella undervisningsformen i träslöjd. En utvärdering gjordes med eleverna efter Power Point presentationen och den visade bland annat att eleverna i år 4 fick mer utbyte av uppgiften jämfört med år 5-6.

This study is about gender in classroom situations. The purpose is to examine if gender still exist although the government has educated gender teachers. I have been observing students during lessons and taken notes on teacher´s comments, which analysed. I have come to the conclusion that the students are awase of the power roles conserning gender and gender. In this classroom the heteronormativity still is a common phenomenon.

This report is a Master?s Thesis performed by Andreas Adolfsson and David Jacobsson atChalmers University of Technology. The purpose of this master?s thesis is to evaluate anew method for load-shedding, the voltage controlled underfrequency load-sheddingdeveloped by ABB. This report presents a comparison between conventionalunderfrequency load-shedding and this new method for load-shedding.

The EU has decided that it should be possible for consumers to get information about the origin of the electricity they buy. Therefore, there is a need to examine different systems for electricity disclosure. In this thesis two ways of disclosure have been studied:? Certificate system. A certificate system involves two parallel markets, one for trading electrical energy and one for trading certificates of origin.? Separated Markets.

This study investigates how consumer attitudes toward a company are affected by the company?s Corporate Social Responsibility work and their marketing efforts thereof. The Swedish fast food chain ?Max? provides the empirical setting. The theoretical framework for the study is based on Vanhamme and Grobben?s (2009) model regarding CSR?s effect on a company?s reputation, which is connected to perceptions? effect on attitude based on Fishbein and Ajzen?s (1975) theory.

För att Swepart Transmission AB ska fortsätta att hålla en hög standard på produkter som levereras till kunder, ska monteringslinan för Power Take-Off säkras. Budgeten som är avsatt till att kvalitetssäkra monteringslinan är 500 000 kr. Pick-to-Light och Pick-to-Voice är system som kan användas för att kvalitetssäkra monteringen av Power Take-Off. Systemen jämfördes med systemet med monteringskort som används i nuläget. Det mest lämpliga att införa har visat sig vara Pick-to-Light.I samband med införandet av detta system måste utredningar göras för vilka komponenter som behöver sensorer och vilka som kan säkras på andra sätt.

Exposing products is important in the retail industry and the development is constantly moving forward. Shops usually have a special product, they want to sell more because of various reasons. How to expose that particular product sold most of there are various theories. What this report is about is a theory that seeks to stores use a "decoy". It carried out to see if this theory was still current was that three interviews took place with two store managers and a CEO for various grocery stores.

The purpose with this essay is to look at how categories of "us" and "them" are created, reproduced and categorised. The areas of politics and media are in focus, though they are powerful and influential actors in generating discourses.The method is qualitative analyses of current research and analyses of discourses, contexts and resources from an intersectional perspective. Intersectionality presents a theoretical tool for complex understandings of power as it takes its point of departure in an understanding of power as multidimensional and one where gender, ethnicity and class are constitutive and bearing principals. Intersectional analyses aim to understand how these dimensions are created and changed in relation to each other and how they interact with specific gender orders in specific contexts.The analyse shows that "immigrants" are in a subordinate position compared to "Swedish" when it comes to resources, contexts and discourses. The analyse indicates the relation of power between "us" and "them", where "us" have the power and with that preferential right of interpretation in discourses, contexts and resources.

The presence of nostalgic emotions during consumption is often seen as something purely positive to a product. To evoke these emotions has become a very common tool in marketing and advertising. Paradoxically very few studies have focused on the effects of nostalgia. The purpose of the thesis has been to understand how the presence of nostalgic emotions during consumption effect consumers. The research model used is a quantitative study with testing of hypotheses generated from theory.

The main purpose is to illuminate how a company links certain values to its brand in an effort to achieve a competitive position. We have done this by studying the government owned company Svenska Spel and its entrance on the netpokermarket. With Corporate Social Responsibility as a guidance for the company they wanted to offer Swedish gamblers an alternative to the, often morally dubious, international actors. Our thesis has taken an internal (corporate) as well as an external (consumer) perspective on the result of this strive. Our conclusions are that although Svenska Spel is successfully integrating social responsibility into their netpokerbusiness, they are facing a difficulty in making the consumer fully appreciate it.

The assignment is issued by Scania Maintence AB seeking a new approach to detect power changes in their industrial processes. The work has taken place at Ångströmslaboratoriet and tests have been performed at Scania AB Södertälje.Today?s society consumes enormous amount of energy. In both economically and environmental view, it is important that the processes are effective, with high power factor. There are many ways to measure power in the industry, what they all have in common is that the installation is advanced, requires time and planning.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.