Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

This thesis will explore how swedish Talang 2010 used their strategic communication in Kalmar and Stockholm and how the effect of this work was shown in the two cities. With a focus on how the sender was working with the external communication in the two cities, the heart of the research was studying Talang 2010?s communication strategy in these two contexts. The research was made with surveys during two audition days in Kalmar and two days in Stockholm. The competitors, the audience and the general public were answering different surveys but with the same base to study the effect.

 Background and aim: Media development and digitalization has expanded the PR industry's working area. More participants are on the media market and it is becoming more and more difficult to define what PR really is and what the PR agencies/departments really do. Is PR marketing, information, event marketing or maybe propaganda? We believe that the complexity to define the term PR can lead to a loss of critical approach to the business, especially among young people. Has the PR industry managed to eliminate their negative image among students in upper secondary school and what do they associate with PR today? The aim of this essay is to examine what a selection of students associate with the term PR and if they are critical to the PR industry or not.Method/Material: The method is a quantitative survey.

The purpose of this work is to find out what female students think about Skogsmästarprogrammet (Forest Management ? Bachelor?s Programme) at the Swedish University of Agriculture. The programme has existed since 1945 and in total over the years 1974 - 2007 about 10 % females have been studying at the programme. Today 15 % of the students are women, and the goal is to reach at least 30 %. The central question in the present work is to investigate how it is possible to increase the proportion of women.

Today it is mandatory for every college or university student to pay a union fee to their student?s union. The fee is mandatory and is a payment for writing examinations, receiving grades. The fees purpose is also intended to secure the education quality and student influence. In the presence of the abolishment of the union fee the Swedish student?s unions stand before an uprising competition between themselves and most likely a decrease in membership.

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..

Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part of this study as it is the feelings and images of different places that will be described by the municipality together with the identity, profile and image.

Marks do not only work as an acknowledge of the effort that has been made under a long period of time, but also as a receipt for eligibility to further studies. Within the political debate, marks have often caused a big discussion among the political parties. That is due to the obvious difference between the political parties on the left, and their counterparts on the right. However, there is one thing that they all have in common. Everyone of them have plans of measure within their political agenda, regarding the use of marks.The aim of this study has been to try to understand the way pupils think about marks.

Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.

Syfte Syftet med arbetet a?r att so?ka fo?rsta?else fo?r utvecklingen fra?n traditionell till digitalmarknadsfo?ring samt att analysera hur fo?retag praktiskt arbetar med detta.Studien anva?nder en kvalitativ metod och data har inha?mtats fra?n ba?de prima?ra och sekunda?ra ka?llor. Empirin har samlats in genom 10 intervjuer, vilket har analyserats med hja?lp av teori och det har sedan lett till studiens slutsatser.Studien visar varfo?r det finns en o?verga?ng fra?n traditionella marknadsfo?ringsmetoder till digitala marknadsfo?ringsmetoder, hur de kompletterar varandra och vilka verktyg som fra?mst anva?nds av fo?retagen i studien.Fo?rslag till fortsattforskning är Facebook-annonsering, ma?tinstrument, SEO och Web 3.0. Dessa termer ga?r att arbeta vidare med och det a?r na?got som va?r studie har pa?visat vara viktigt.I va?r studie bidrar vi till en fo?rsta?else av va?gen fra?n de traditionella marknadsfo?ringsmetoderna till de digitala marknadsfo?ringsmetoderna.

AIM This report studies the Swedish vintage store company Myrorna from a branding perspective.METHOD The study has applied the qualitative method where four personal interviews have taken a fundamental ground. The four respondents are taken from different professionals and from different positions by the reason that the brand would be based on a fair assessment. The study is obtaining data that further was collected from the library of University of Gävle, the articles from Emerladinsight.com and remaining pictures- and text materials is taken from the organization Myrorna. The theoretical material have been adapted on the brand Myrorna and then been used to analyze the empirical part. From the general impression that portrays the brand the researcher leads the discussion.RESULT AND CONCLUSION The result shows that the brand Myrorna in some extent do not fulfill the image the brand in the media mediate, between the illusion and the reality there is an empty space according to the research.

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

Textil- och modeindustrin har på senare tid uppmärksammats i allt större utsträckning för att vara en ohållbar bransch och som följd av problemen har en rad etiska modevarumärken lanserats. De tar hänsyn till påverkan på miljö och människorna i produktionen, varför deras produkter kallas etiskt mode. De varumärken och de butiker som säljer etiskt mode har kunder som tar hänsyn till etiska aspekter i sitt köpbeslut, så kallade etiska konsumenter.Senaste decenniet har forskning på etiskt mode genomförts, men då framförallt på den vanliga konsumenten. Då forskning på svenska etiska konsumenter är begränsad har författarna till den här uppsatsen funnit det intressant att se närmare på dem. Tidigare forskning på etiska konsumenter har uppmärksammat ett gap mellan de etiska konsumenternas attityd mot etiskt mode och deras faktiska konsumentbeteende, ett attityd-beteendegap.

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new companies enter, especially if they do not have a unique offer. The furniture companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

Bakgrund: QR-koder är ett nytt marknadsföringsverktyg som möjliggör för företag att förmedla ett länkat innehåll direkt till konsumenten. Den största utmaningen för marknadsförare idag är att konsumenter inte vet vad QR-koder är och vad det innebär att använda tekniken.Forskningsfråga: Hur kan företag få kunder att använda QR-koder för att förmedla ett högre kundvärde?Syfte: Genom att beskriva QR-koder i marknadsföring, värdeskapande och kundbeteende samt analysera dessa faktorer är syftet med denna studie att skapa bättre förståelse för hur företag kan påverka kunder att använda QR-koder som ny teknik i avsikt att öka kundvärdet.Metod: I denna studie har QR-koder behandlats som ett fall där vi valt att utgå från en abduktiv ansats då det valda uppsatsämnet sedan tidigare är relativt outforskat. Det empiriska materialet har samlats in genom kvalitativa intervjuer med såväl företag som kunder.Slutsats: Genom analys av insamlat material har studien visat att företag bör kommunicera tydliga instruktioner om hur konsumenten ska gå tillväga för att ta del av QR-koden. Kodens innehåll måste vara av intresse och förmedla ett värde för mottagaren för att ge motivation till fortsatt användning.