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6487 Uppsatser om Consumer knowledge - Sida 24 av 433
Hur tre epistemologiska diskurser och hur synen på kunskapsorganisation inom dem manifesteras i text
Our purpose is to analyse three different epistemological discourses that exist in the social practice, Library and Information Science LIS, using the strategy for interpretation from the mimesis model by Paul Ricoeur and the terms from the critical discourse analysis by Norman Fairclough. The aim is also to explore there different views of knowledge organisation. We review previous research involving epistemology, knowledge organisation and discourse analysis in LIS. These show that there are many different epistemological standpoints and that later research has shown a more critical and sceptical state of knowledge organisation than earlier traditional positivist ideals. Discourse analysis is described as an important theory and method in LIS.
Hållbar konsumtion av nötkött och mjölk
Sustainable beef and milk consumption. The consumption of beef and dairy products in Sweden is high. A lot of greenhouse gases are emitted from the production of these products. The production of beef in Sweden has decreased but the import has increased. The number of dairy cows has decreased while beef-production with suckler-cows has increased in Sweden.
eWOM: Kundrecensioners påverkan på konsumenter utifrån Regulatory Focus-teorin
This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.
PBL som ledstjärna? : Lärares reflektioner kring möjligheter, förändringar och utmaningar med Problembaserat lärande
This survey aims to investigate and analyze how six teachers on a high school in Stockholm reflect on pedagogical aspects of problem based learning( PBL). The survey focuses on ana-lyzing how the teachers relate to the benefits and problems of PBL and how they reflect on the students development. The survey was conducted on a high school and the method used for the study was interviews, each taking 30-45 minutes. The outcome of the survey indicates that the teachers sees problem based learning as an alternative to what they define as tradi-tional education regarding its epistemology. They indicate that PBL allows the students to define their own questions, to be carriers of knowledge and to evolve analytic skills in relation to the basegroup.
Aristoteles och cyberspace : Kunskaper, färdigheter och insikter i hypertextens föränderliga värld
The purpose of this thesis is to deepen the understanding of our contemporary description of digital literacy using the perspective on knowledge from the Nicomachean Ethics by Aristotle. I have chosen to deal with the problem using a hermeneutic approach. The method of inquiry is based on close reading of the selected literature. The selection itself has been made after a strategic selection regarding perspective on knowledge and digital literacy. It appears in the thesis that there are substantial differences but also similarities between our contemporary description of digital literacy from Recommendation of the European Parliament and of the Council of 18 December 2006 on key competences for lifelong learning and the perspective on knowledge from the Nicomachean Ethics by Aristotle.Still, the result has been possible to use for the purpose of the thesis since the problem has an answer and a deepened impression of the understandings of digital literacy..
Vad behöver växter för att växa och överleva? : En studie om förskolebarns tankar om växters behov
The purpose with this study was to examine what kind of knowledge children in preschool have regarding what plants are, and what plants need in order to grow and survive. By means of qualitative interviews I have let 12 children in the ages of 3 to 5 years answer questions regarding the subject.From the results it is obvious that the children in the early age groups already have some knowledge of what a plant is and can also mention a few basic factors for a plants survival. In addition, the results show that their knowledge increases with the childs age and that the conversations become more distinct with more resulting questions the older the children are.Keywords. Enviroment, plants needs, Preeschool, science..
Intranät - en kunskapskälla i arbetet?
The ambition with this study is to look into and create an understanding for
how an intranet can work as a support system in work processes in capacity as a
source of knowledge. We want to enhance the understanding for which kind of
knowledge that can be coded in and transmitted by an intranet, and which that
is lost in this process. We also want to clarify what it takes to get this
knowledge, in collaboration with the intranet, to support the work in an
organization.
It is a qualitative case study at a Swedish bank. It consisted of semi
standardized, half structured interviews with five people in one of the bank?s
local offices.
KOMMUNIKATION I FÖRÄNDRING : en uppsats om den nya reklamen, reklamundvikandet och de trender som påverkar reklambranschen
Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.
Varumärkesbyggande genom Sponsring : Risker och Möjligheter med Co-Branding
The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.
Föräldrars kunskaper om kost och karies
The purpose of this study was to investigate parents' knowledge about diet and dental caries. The survey was conducted using a structured questionnaire consisting of 19 questions regarding knowledge of diet and caries, and preventive measures. The questionnaires were distributed to parents who were visiting a dental hygienist or prophylaxis nurse with their children aged 0-3 years. A total of 88 completed surveys were collected. The study showed that the majority of the parents had knowledge about diet and dental caries.
Betygssystemskiftena 1995 och 2012 : Hur kunskapssynen speglas i politiskt ställningstagande
This report describes a comparative study of the change in grading system in the year of 1995 and the coming year of 2012. The objective is to analyze and compare the political debate from two Swedish parties, the Social democrats and the Moderates, from a number of the parties political periodicals. Futher the objective is to show, from the periodicals debate, what approach to knowledge the parties are presenting. The theoretical base of this study is rooted in the political background of grading system and in literature defining different theories about knowledge and approach to knowledge. The investigation is qualitative and the main research method is text analysis.The conclusions is that the parties overall stood their ground and kept their opinions throughout the two debates and the change in grade systems.
Idrottslärares syn på kunskap och status inom idrott och hälsa : en intervjustudie med idrottslärare
The purpose of this essay is to examine how some individual PE teachers view knowledge and what they think about the status of physical education whitin the school. The method used in this examination was both sudies of literature and a qualitative investigation. Six PE teachers, from three diffrent schools in Sweden, were interviwed from a phenomentographic research approach. I made the analysis from a sociocultural approach. The result indicates that th teachers had difficulties to describethe conception of knowledge, but that the pupils/students achieve knowledge in physical education.
Vilka kunskaper om smärta beskriver litteraturen att sjuksköterskor har : En litteraturstudie
The aim of this study was to describe nurses? knowledge of pain. The method used was a systematic literature study. Information was gathered from the databases Blackwell Synergy, Academic Search Elite and Medline, and the keywords used in the search were: pain, knowledge, nurses and nurses.The result was divided into three subgroups; Insignificant documentation and evaluation. More education is necessary.
Varför tvivlar jag? : En essä om att omsätta vetenskapliga teorier med praktisk kunskap
This essay is about the development process I have undergone during my experience-based preschool teacher education. I write about my internal process, about how I as a childcare worker go from assertiveness and believing in myself into fighting doubts, thoughts and feelings as a preschool teacher. The purpose with this essay is to make the difficulties with managing new knowledge and practicing it in real life visible, and at the same time overcome your uncertainty in a new professional role. The essay is based on two stories from my professional life where I, in the first one portray my actions and behavior as a childcare worker and in the second one as a preschool teacher. Based on my stories I try to answer questions as what does the individual learning process look like when going from one professional role to another in the same profession? What impact does theoretical knowledge have on practical knowledge?I have used reflection and writing as methods for my paper.
Sociala mediers betydelse på dagens marknader : Företags vilja att förstå sina kunder
Title: The role of social media on today?s markets ? Companies? desire to understand theircustomersAuthors: Kristoffer Avci-Nåmark & Patrik WidlundBackground: The markets of today are characterized by dynamic conditions because of thecontinuous change in consumer preference. Due to this, the interaction between the company and its consumers is gaining importance as companies find the need to increase their knowledge about the market. Out of this need social media has emerged as a tool forcompanies to improve their communication with customers. The popularity of social media isincreasing at a rapid rate and sites such as Facebook now has around 500 million usersworldwide.