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1222 Uppsatser om Consumer involvement - Sida 28 av 82
Ett brev från Herr P : om det personliga hos Björn Lövin
For the Swedish artist Björn Lövin, the personal was a problem. In his first exhibition in Moderna Museet, Lövin observed through the fictitious character Mr. P (for »Personality«) the ruptures in the Swedish welfare state. The exhibition Konsument i oändligheten och Herr P:s penningar (Consumer in Infinity and Mr. P?s Money) (1971) was composed of two environments, through which a veridical working class apartment and a high street with life-sized mannequins and furniture characteristic of its time, visualized the societal discrepancies in the welfare state as well as the art world of the early 1970s.
Konsumentens hälsa som en del av företagets sociala ansvar : en fallstudie av två företag inom dagligvaruhandeln
We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general.
This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market leading companies in Sweden, Coop and ICA, because the performance of the leading companies puts them in the strongest position to profit from shifting consumer trends, grow revenues and penetrate new markets and also enable them to make a strong case for the effectiveness of voluntary action, obviating the need for government intervention.
A qualitative method was used in this study to get an accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and websites.
BUCO - avlastning och förvaring av småprylar i hallen
The goal has been to design a product for unloading and storing small gadgetsin the hallway. The aim has been to facilitate the search for importantsmall objects that people never seem to find when they need them the most.The aim has also been to provide a sense of relief when people enter theirhome, and they can empty their pockets on one spot in a very simple yet orderlymanner. The product would be able to sort out, and make the gadgetsaccessible, take as little space as possible, be easy to use and not be perceivedas heavy and clumsy. The work has been done with close involvement of afocus group consisting of 20 people of different ages and with different occupations.The behavior of the focus group has been observed and test modelshave played a crucial role in advancing the work troughout the project. Theresult is a series of storage products for the wall, of simple shapes which canbe combined together in different ways depending on hallway and the user?sindividual taste or preference..
Den fysiska miljöns betydelse i förskolan : Miljöns utformning och barns delaktighet
My intention with this paper was to investigate how the teachers in pre-school thinks about the physical environment in pre-school. Both the significance for the pedagogical activity and the children?s involvement in the design. I have done five interviews with pre-school teachers. The result shows that the pre-school teachers consider that the size of the premises and the availability to the material is important factors for children?s development and learning.
Manligt konsumentbeteende
Konsumentbeteende handlar om när, varför, hur och var människor gör ett inköp av en vissprodukt. Konsumenternas demografiska profiler är ett viktigt område inomkonsumentbeteende. När det kommer till frågan om shopping så förknippas ordet i stort settmed kvinnor. Samtidigt beskrivs ofta manligt konsumentbeteende från ett traditionelltperspektiv och skiljer sig från det kvinnliga köpbeteendet. De traditionella stereotyperna förmanligt konsumentbeteende är att män är mer benägna att ta risker när de handlar eftersom deinte brukar fråga personalen om hjälp eller åsikt, de jämför inte olika alternativ med varandra,de brukar inte planerar sina inköp, de är inte villiga att handla i grupp och är ?rädda? för atthandla i kvinnliga butiker.Eftersom könsrollerna kan ändras över tid är det viktigt att inom marknadsföring undersökakring dessa ämnen och inte ta de stereotypa könsrollerna förgivet.
Crossfit Göta Ett Brand Community, en Consumer Tribe eller en Consumption Subculture?
Titel: ?Man måste vara välformulerad, ha humor eller vara briljant? - En kvalitativ studie om hur organisationer applicerar och tar till sig idén om sociala medierFörfattare: Sara Hägge och Sara ÅhmanKurs: Examensarbete i medie- och kommunikationsvetenskap. Institutionen för journalistik, medier och kommunikation, Göteborgs universitetTermin: Höstterminen 2014Handledare: Magnus FredrikssonSidantal: 38 sidor inklusive bilagorSyfte: Studiens syfte är att undersöka hur organisationer applicerar grundreceptet för sociala medier i sin verksamhet samt hur översättningen påverkas av olika organisationsfaktorer.Metod: Kvalitativa samtalsintervjuerMaterial: Nio kvalitativa respondentintervjuer samt tre kvalitativa expertintervjuerHuvudresultat: Denna studie har med hjälp av översättningsteorin undersökt hur organisationer inom marknad, civilsamhälle och stat arbetar med sociala medier. Studien visar att översättning sker olika beroende på de resurser organisationerna avsatt för att arbeta med kanalerna samt hur prioriterade sociala medier är. Andra faktorer som påverkat översättningsprocessen är translatorns intresse, utbildning och erfarenhet.
Att se med barns ögon ? en undersökning om förändringsarbete på barnbibliotek
The purpose of this Master´s thesis is to examine howchildren?s needs, based on the Convention on the Rights ofthe Child, are provided for by the librarians when they havethe opportunity to create new libraries. We also examine ifchildren have been involved in the process and in that case towhat extent.Our theoretical perspective is based on MarianneAndersson?s and Dorte Skot-Hansen?s model of the fourdifferent functions the library can have for their users. Inorder to illustrate the degree of children?s involvement weuse Roger Hart?s model of participation.The thesis is based on qualitative interviews with seveninformants working at six different libraries.As a result of the thesis we can see that priority have beengiven to the function concerning how to find your way in thelibrary as a user.
Hur kan vi lyssna på de tysta?
The knowledge that citizens have of their own municipality is very useful for the local politicians and planners in the event of such a major reconstruction in the neighborhood. It is the residents in the area that are most affected, and their view on the reconstruction is valuable if the end result will be as good as possible. Since the municipality builds for the citizens, and wants them to enjoy the outcome of the reconstruction as much as possible, it is essential that the municipality get a chance to inspect the citizen?s views and experiences about it in an early stage. If the citizens don?t want to get involved, or if only a few people involve themselves, it will be difficult for the municipality to find a solution satisfactory to all.
"Sour Milk" Corporate Branding under Surrogate Boycotts - the case of Arla Foods in the Muhammad Crisis
Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level..
Producenternas möjligheter att kommunicera sitt varumärke
The purpose of this essay is to analyze and understand how producerbrands are able to communicate their brand through today's marketing channels, also how development and changes that occur in the society can affect the producers communication abilities. We have seen a tendency that many retailers have created their own brands that are competing with the producers, this leads to the fact that producers in some cases are having trouble communicating their brand to the end-consumer. The fact that the producers marketing through retailers now is more limited than before, the producers now have to capture the consumers wants and needs through other channels.This essay is based on a qualitative method involving seven interviews. The persons that we've chosen to interview are carefully selected based on their specific knowledge about the subject in question..
E-handel i småföretag
E-commerce is a conception who many are taking about nowadays. E-commerce is associate with computer based business and it?s a new way to do business on. Users and system connect up to each other for effective mediate and transfer information. Within e-commerce there?s a lot of ways to do business on and it can for example be between a business and a another business (B2B) or between business and consumer (B2C).In this degree report have I reached if small business will invest on e-commerce and if they will, how.
Köpbeteendet, innovatören och den nya produkten
En produkt lever inte för alltid. Behovet av ständig förnyelse försvinner aldrig. Många produkter misslyckas på grund av att säljaren inte förstår målmarknadens köpbeteende. Syftet med denna uppsats var att skapa en förståelse för vad som påverkar företags vilja att köpa nya produkter. För att nå detta syfte skickade vi ut 200 enkäter till utvalda företag i Sverige.
Möjligheter till utveckling av en hälsofrämjande skola
School can be an effective environment for achieving a more equal health among children and adolescents, since many individuals can be reached by the health promoting work in the school. In the year of 2000 a project in Skåne was started for the development of health promoting schools. The health promoting projects however, have shown to be of short duration. So, as an alternative, the integration of the health in school ought to be tried. The aim of this study is to give examples how health promoting schools can strengthen their profile.
Föräldrars utbildningsnivå : En studie om hur elevernas prestationer som påverkas av föräldrarnas bakgrund
This study is about how students 'performance in school is influenced by parents' educational background. The study has been performed by cooperation with two schools in Stockholm. One class in each school has participated and the students have amongst other questions answered regarding their grades in natural science subjects. To examine whether parents 'educational background affect students' performance, a quantitative survey in the form of poll has been conducted. Even a literature review was conducted in this area to get a clearer picture of how parents' educational background affects the performance of students.This study shows that students who have academic parents perform better than students who have not got academically educated parents.
Det känns som vi får bestämma, men ändå inte : Inflytande ur barns perspektiv
The purpose of this study is to investigate how much influence children perceive and feel that they have in terms of after-school activities and offerings. I have also tried to find out how much influence the children in the selected after-schools feel they have. This is to highlight how children themselves perceive their influence and if the children are aware of their rights in terms of participation and influence. The study also wants to highlight the forums and the ways in which children feel that they are heard. The study used questionnaires and group interviews were made of 15 children aged 8-9 years from two after-schools, located in two different schools in the same municipality.