The tourism industry in EU is one of the biggest sectors and employs about20 million people. A key factor of the industry is information, much oftourist information is today on the Internet. On Internet there is twoways information can flow, the information can either be pushed to aconsumer or the consumer of the Information can pull it from a source.In a feasibility study for the report the participants expressed thatthey thought the tourist information on the Internet was unpersonal anddidnt fill their informationneeds. The purpose of the report was to findout how push and pull of touristinformation can be balanced on Internet.The empirical data was collected with a feasibility study, a survey anda case. The survey was conducted at IT-University and School of Business,Economics and Law at Göteborg.

The purpose of this study is to analyze and specify the characteristics of servicescapes in the hotel industry and its role when building a brand. Further, the aim is to put forward how Management in this sector strategically utilizes the location to manage the staff in order to help build a strong lasting brand. To fulfill our purpose we have targeted one overall question - What purpose does servicescape have when building a solid brand name in the hotel sector?In today?s society brands play an integral part in influencing our buying behavior and are now considered to be a new business tool to communicate a business trough. Also services have become a widespread phenomenon, which is seen as a competitive tool not only for companies in the service sector.

Background: The way in which corporate managers interpret, reason and evaluate uncertainties and constant changes, and how they take advantage of their experiences and wisdom can make a big difference for the long term survival of their companies. The requirements for efficiency and flexibility have increased in many ways, especially concerning the workforce needed and its degree of competency. In Sweden, employee recruiting industry has grown concurrently with the changes in the Swedish economy. Purpose: The purpose is to better understand the recruiting industry by performing a theoretical evaluation from a cognitive perspective. Delimitation: We intended to study the cognitive characteristics of the Swedish recruitment industry.

Internal marketing is according to the theories especially important in the service industry. The purpose of this thesis was to study how service companies work with internal marketing and especially motivation. Our case study, based on interviews conducted on Malmia hotel in Skellefteå, showed that internal marketing plays a vital part in the companie´s success, and that internal marketing is an ongoing process at Malmia hotel. Our study also showed that Malmia hotel works with internal marketing according to the recommendations of the theories..

People play games now more than ever before. While the digital gaming industry dominates the market, boardgaming has been living in its shadow. Board games offer a physical tangibility and a social experience that can be found in few digital games. How do we create a tool that further builds upon those strengths? The purpose of this study is to examine the possibility of developing a service that consists of an mobile application and board game events to promote social face-to-face interaction. Focus has been on the social face-to-face interaction in the context of a board game session.

AbstractThe banking industry has during later years gone through several technological changes (Svenska Bankföreningen 2014). These big changes have led to several advantages seen both from a customer ? and corporate point of view. Advantages in easier usage, increased availability and more competition have made the banks more cost effective at the same time as the customer is being offered better prices. Even though the advantages seem to weigh over the disadvantages there are still those who thinks that things where ?better in the past?.

The purpose of this thesis is to compare if a charter company's attitude and vision of service can be reconciled with the attitudes and visions that the customers have in the same area. In order to carry out the study a qualitative approach is used. The data has been collected by interviews, focus groups and observations. The framework is theories on the subject of customer satisfaction, quality of service at customer meetings, Self-Service technologies, quality assurance and gap in service.The study has concluded that the approach to service is relatively equal between the company and customers, but the future visions differ. Focus group participants have been thinking bigger and further into the future, while the company focuses more on specific functions.

The buying decision process describes how the consumer makes a purchase decision through a rational process (Markin, 1979) and an understanding for how consumers make a purchase decision can according to Sands et al. (2010) be obtained by increased knowledge for the information search process (the second part of the buying decision process) before a purchase. Today?s society offers great opportunity to obtain information (Rahim & Clemens, 2012; Bawden & Robinson, 2009) and by that there are in other words good opportunities for a rational acting by the consumers. However, there are factors working against that consumers act rationally and seek information prior to their purchases primarily in the form of the concept of information overload (Bawden & Robinson, 2009) which claims that consumers are limited in their information search because there is too much information but also other factors such as lack of time (Wood & Neal, 2009) and ability to find information (Slegers et al.

Syftet med studien är att förstå varför medarbetarna på avdelningen Capital Goods, DeLaval, trots rörlig ersättning som motivationshöjare, har svårt att uppnå de mål som är uppsatta i deras balanserade styrkort. Syftet är vidare att komma med förbättringsförslag till ledningen om hur de ytterligare kan motivera sina medarbetare. Varför har medarbetarna på Capital Goods, DeLaval svårt att uppnå de utsatta målen på deras balanserade styrkort? Vad motiverar medarbetarna på Capital Goods till att uppnå målen som är uppsatta på de balanserade styrkorten?Studien är kvalitativ karaktär där intervjuer med chefer har genomförts för att få en bättre förståelse av problemet. Studien är också kvantitativ karaktär, där en enkätundersökning genomfördes för att komplettera de kvalitativa intervjuerna och stärka reliabiliteten i vår studie. I vår undersökning framkom att de flesta orsakerna till lägre måluppfyllelse är sammanlänkade med varandra.

The project has been done in cooperation with Schenker Åkeri AB in Sweden, Halmstad. Theproject is based on an inspection made by Arbetsmiljöverket, where they found minorshortcomings with distribution of goods for the employees. The project is an investigation ofthe drivers? working environment.Schenker Logistics is one of the world's leading providers of integrated logistics services.Schenker Åkeri AB is a subsidiary to Schenker Logistics and transports 2.4 million tons ofgoods yearly.The project started with a background study to evaluate drivers working environment. Wehave studied goods receptions, the working environment, strain injury and injury mechanisms.Methods used was observations, tests, questionnaire surveys and ergonomic andbiomechanical calculations.One result of the study is a working model, which gives recommendations for the maximumweight a driver should push and pull.

Since companies have realised the importance of customer loyalty and since the service sector has gained higher significance in recent years, we found it interesting to study what leads to customer loyalty in service companies. The theories we have chosen to consider are customer loyalty, service quality, service guarantees, affinity marketing, loyalty programmes and customer clubs, the customer in focus and other factors that influences customer loyalty. To find out how service companies are working with cus- tomer loyalty, we have conducted a case study within three service companies. Our findings are that customer loyalty has a significant importance for the companies we studied. Quality and personnel were the factors we found had the greatest impact in service companies concerning customer loyalty.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

The market for management consulting services is changing with an increased level of competition and more specialized service providers. At the same time there is a high level of companies that fail in their efforts to establish themselves on the market. This thesis sets out to give the reader an increased understanding of the complex characteristics of the market for these services, focusing more specifically on which factors that have an effect on the strategy development for companies within the industry. The thesis is also aimed at providing the reader with a deeper understanding of how developing consulting companies can tackle the specific challenges facing them. In order to meet the purpose of the thesis, we have applied relevant theories to a generic strategy model in order to develop a model that is applicable for the management consulting industry.

Corporate Social Responsibility (CSR) has recently become increasingly important for companies to integrate into their ongoing work. CSR is about social, environmental- and financial responsibilities. The tourism industry often involves large impacts especially on environmental and social factors, which is why CSR-work plays an important role according to previous studies. One trend that has increased among consumers in the tourism industry during recent years is to travel to the lowest possible price. It has for example become increasingly common to book airfare by budget airlines.

This report is a risk- and vulnerability analysis of how the commercial ship and its goods can be a threat to the environement and to human health in case of a discharge. It present the most common dangerous goods that are transported with ship through Kattegat in the Baltic Sea..