Term: Spring term 2007Study objects: Reitan Servicehandel AB, Vi-butikerna, ICA Sverige ABPurpose: The purpose of this study is to analyse how procurement is used as a strategy to achieve better competitive strength, within the retail food industry.Theoretical: The theoretical chapter illustrates different procurement organisations, multiple and single sourcing, brand equity, consumer behaviour and involvement, Efficient Consumer Response including supply chain and category management and finally Demand Chain Management.Method: For the case studies, three food retail companies have been interviewed: Reitan Servicehandel AB, Vi-butikerna and ICA AB. To illustrate how consumer behaviour influences retail food market, several secondary consumer research studies have been analysed.Conclusions: The results indicate that the procurement organisation can achieve a better competitive strength by a centralised organisation, which make it possible to improve conditions of terms when ordering higher purchase volumes. The sourcing strategies can improve a company?s power within the supply chain. All companies within the study had a very good knowledge about consumer behaviour.

The purpose of this study was to examine whether the success of theconcept of empowerment in the field of social science can be explained by referring to it as the new paradigm replacing the former paternalistic era. Therefore, I investigate if the character of its history, domicile and practice has the same distinguishing features as the scientific progress. The analysis is based on Thomas Kuhn's definition of a scientific paradigm through the concepts of consensus, crisis and revolution. I also look for alternative ways to explain the sudden appearance of empowerment at the world agenda. Due to the lack of a uniform definition of the concept and the absence of common approaches in the stimulation of empowerment it's difficult to argue that the situation is marked by consensus.

Syftet med denna studie är att undersöka hur tjänsteföretag med många kundkontakter samlar in synpunkter och klagomål från deras kunder. Genom att undersöka hur företag motiverar sin kontaktpersonal att ta emot synpunkter, vill vi förstå i vilken utsträckning empowerment används som motivationsteori. Studien utgår från ett ledningsperspektiv och använder ett kontaktpersonalperspektiv för att se om ledningen och kontaktpersonalens världsbild överensstämmer.Metoden har varit fyra kvalitativa fallstudier med kundserviceansvariga och kvantitativa enkäter till kontaktpersonalen i respektive företag.Slutsatserna är att vi har funnit att företagen delvis motiverar sin personal utifrån empowerment och de specifika fallföretagen kan utveckla sin synpunktshantering i syfte att anpassa sig efter kundernas krav..

The subject of sms-loans is examined by using primary and secondary sources?. This form of credit is formally independent from other obligations with a very short credit period and the amount of the loan is low. This form of credits is applied by mobile phones and on the internet by several companies, some of them are presented in this essay. These type of creditors do not come under any sanctions from the Swedish Financial Supervisory Authority as is customary for other creditors, they only need to register.

Thee purpose of this study was to examine what helps in counseling against women victims of domestic violence, and how to identify empowerment in their experiences? It is a qualitative study using semi-structured interviews where the collected material is based on five interviews. The group we studied is victims of domestic violence who had taken part of counseling. The interviews were based on an interview guide that sought answers to women´s experience of counseling. The interviews were analyzed with the help of theories of support, domestic violence and empowerment.

This thesis provides the first test of the effects of ?advertising talk?, i.e. comments, discussions and opinions about advertising. Despite its prevalence quantitative research on advertising talk has been scarce and this study is thus an attempt to fill in some blanks. Hypothesizing that advertising talk will enhance consumer-perceived advertising value as well as purchase intentions and that the effects are more pronounced for talk generated by consumers as compared to marketers, I use a fictional campaign to measure responses in an experimental study.

Inledning: Information och undervisning är en stor del av omvårdnadsarbetet vid vård av patienter med kronisk sjukdom. Diabetes är en sjukdom där det är tydligt att en lyckad information och utbildning till patienten kan vara skillnaden mellan svåra komplikationer och en fungerande vardag. Bakgrund: I bakgrunden har tre huvudbegrepp presenterats. Empowerment är ett begrepp som har växt sig starkt inom omvårdnadsämnet under de senare decennierna och innebär att patienten sätts i fokus. Vid litteraturgenomgång beskrevs begreppet som det ideala sättet att bedriva patientundervisning.

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

Background: Trust has been a foundation of commerce since the very beginning. Trust can in the traditional commerce be built by face-to-face meetings, this is not possible at the Internet. Although, trust ought to be important even for the commercial business relation at the Internet and crucial for the consumer to use this communication channel. Purpose: The purpose of this master thesis is, from a consumer point of view, to study and analyse the importance of trust using e-services. Demarcation: The thesis is focusing trust using e-services, from a consumer point of view.

Intensivvård bedrivs idag inte enbart på våra intensivvårdsavdelningarutan förekommer på andra vårdavdelningar inom slutenvården. Modernhjärtintensivvård har de senaste åren blivit tekniskt mer avancerad. Det finns risk atttekniken avhumaniserar vården och att vårdpersonalen fokuserar mer på apparaturenän patienten. Den teoretiska referensramen i detta arbete utgick från begreppetempowerment samt Hendersons omvårdnadteori.Syfte: Syftet med denna studie var att beskriva patienters upplevelse av intensivvårdmed fokus på empowerment.Metod: Litteraturstudien baserades på artiklar från sökningar i databaserna CINAHLoch PUBMED. De sökord som användes var ?empowerment?, ?patientempowerment?, nurse relations?, ?ICU?, ?critical illness?, ?patient perspective?,?critical care? och ?patient experience?.Resultat: Efter genomläsning av artiklarna kunde fyra teman identifieras sompåverkade patientens upplevelse och känsla av empowerment.

I denna rapport kartläggs attityder angående skolmedling på en mellanstadieskola i Norrbotten och då främst bland elever men också bland föräldrar och skolpersonal. Tyngdpunkten ligger på skolmedlingens funktion och betydelse för den enskilda eleven i termer av empowerment, recognition och socialt klimat..

Thee purpose of this study was to examine what helps in counseling against women victims of domestic violence, and how to identify empowerment in their experiences? It is a qualitative study using semi-structured interviews where the collected material is based on five interviews. The group we studied is victims of domestic violence who had taken part of counseling. The interviews were based on an interview guide that sought answers to women´s experience of counseling. The interviews were analyzed with the help of theories of support, domestic violence and empowerment.

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

Problemställning: eHälsa är nutiden och framförallt framtiden inom hälso- och sjukvård och anses kunna stärka delaktighet och medbestämmande för patienten. Den nya tidens patienter kräver ökad insyn, delaktighet och självbestämmande.                                   Syfte: Syftet med studien var att belysa eHälsa med fokus på patient empowerment.                                                                                                                                                                                                                               Metod: Litteraturstudie med 14 vetenskapliga artiklar som utifrån en induktiv ansats har granskats, analyserats och jämförts.                                                                                                                                                                    Resultat och konklusion: Resultatet visar att eHälsa ökar tillgängligheten för hälsoinformation samt hälso- och sjukvård i hemmet. eHälsa kan och bör användas som ett komplement i vården för att stärka patient empowerment, detta under förutsättning att patienten har förmåga att hantera och förstå informations- och kommunikationsverktygen, samt att ett samarbete finns med hälso- och sjukvården.                                                                                                                Implikation: Vidare forskning som berör hur sjuksköterskan kan implementera eHälsa i omvårdnadsarbetet behövs. eHälsa som begrepp bör även belysas tillsammans med övriga riktlinjer som berör informations- och kommunikationsteknologi i Kompetensbeskrivning för legitimerad sjuksköterska. Patientutbildning i eHälsa och dess tjänster bör ingå i den praktiska vårdverksamheten för att optimera egenvård och därmed bidra till att patienten erhåller empowerment.

When in the process of buying a product based high effort behavior, the consumer needs information to decide on which product that best satisfies their need. There is a wide arrange of sources where this could be found. One of the most important, due to the great influence it has on consumer choice, is in-store communications. This is also one of the least developed sources. It is not uncommon that the only facts that can be acquired are found on product packaging and from contact with the store´s staff.