A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

The background to the work bases on the consumers view around Swedish and foreign meat products, and how the attitude around the meat products is pursued in the shops. The consumers request high meat quality and security . Many consumers value local produced and ecological meat products but the price is too high. We have done verbal interviews with consumers on three different shops, where we asked questions and had dialogues around Swedish meat products where the consumers have told us their arguments and opinions about Swedish and foreign meat. The result shows that the majority of consumers consider that it is important to know that meat is produce in Sweden.

This study is an attempt to examine a hospital library's difficulties in reaching customers with consumer health information. The method was a case study of the consumer health service in the hospital library in Västerås, a town in Sweden. Qualitative interviews, observations and written material were used. The approach was from the actor's point of view with the intention to look upon the problem with the eyes of those who work at the hospital with information to patients, that is librarians and medical staff. Theories about marketing in service organizations and how to develop new services were used in the study, as well as theories about communication and different cultures within organizations of different kinds like the library and the hospital.

Magisteruppsats i Svenska som andraspråkVt 2014Handledare: Sally Boyd och Qarin FrankerExaminator: Åsa Wengelin.

Denna kvantitativa enkätstudie har sin utgångspunkt i empowerment och har utförts på ett svenskt brukarstyrt företag som bedriver missbruksrehabilitering efter en empowermentbaserad arbetsmodell. Denna rehabiliteringsmodell innebär att man aktivt jobbar med att stärka individens självbild och att öka dennes egenmakt. Syftet med modellen är att individen genom ökad självkontroll ska kunna ta ansvar för sin livssituation och därmed uppbringa den nödvändiga motivation som krävs för att få till stånd en långsiktig förändring. Studien har undersökt skillnader i possible selves mellan individer som befinner sig i respektive har fullgjort sin rehabilitering och som därefter valt att stanna kvar i verksamheten. Respondenterna ombads ange hur starka positiva respektive negativa känslor de förknippade med ett antal fördefinierade possible selves.

Purpose: The purpose of this thesis is to compare and analyze Malmö Aviation and Rica Talk Hotel's service culture. This is done by examining three themes, the organizations ways of working with training, motivation and empowerment of frontline employees.Method: The essay is a case study-based qualitative research which mainly focuses on semi-structured, qualitative interviews with various people within the two organizations.Theory: The theoretical framework considers theory within two sections. The first section, the organizations importance in service quality, focuses on service culture or service climate and different management strategies. Section two, the employees? importance in service quality, focuses on three themes: training, motivation and empowerment of frontline employeesResults: Both Malmö Aviation and Rica Talk Hotel are companies that put great emphasis on developing and maintaining a quality service culture within the organization.

The purpose of this essay is to investigate how consumer advertising has an effect on other groups than the intended, the so-called extended audience of advertising. Previous research shows that consumer advertising can influence investors and employees of a company as well as affect the attractiveness of a company as a potential employer. In addition, research shows that more perceived cognitive effort in advertising results in positive signaling effects for consumers. This study aims to further build on these concepts in order to gain additional understanding of how consumer advertising can influence extended audiences. More specifically, it examines if more (versus less) effort in advertising can improve the future prospects on the labor market for an employee of the advertising company, by looking at recruitment consultants as an extended audience.

Product development is a risky business; many products never yield profit, but it is also ne-cessary for a company?s survival in a competitive business where the costumers change their requests constantly. Consumer-led product development is developed from the wish to fill the consumer?s needs and expectations and thereby be more likely to succeed. Lindell?s Gårdsslakteri AB is a local slaughter and meat processor in Västergötland.

Medling vid brott är relativt nytt i Sverige. Internationell forskning inom området har bedrivits i ca 20 år men svensk forskning inom området är begränsad. Från och med januari 2008 blir alla Sveriges kommuner skyldiga att erbjuda medling vid brott i fall då gärningspersonen är under 21 år. Medling vid brott har sitt ursprung i filosofin om reparativ rättvisa, men har som fenomen främst utvecklats utan direkt teoretisk förankring. Det övergripande syftet med denna studie var att skildra tre gärningspersoners erfarenheter av medling vid brott, samt att beskriva de filosofier och teorier som stödjer medling vid brott och presentera de lagar som reglerar metoden.

Brands are the instruments corporates use to create and communicate brands reputation. Within the different industries for consumer products intangible assets such as brands are known to have great importance for corporate prosperities. When consumers experiences a specific brand symbolizes best possible value for money, the corporate behind it has managed to create a unique competitive advantage that should be to its full potential. Strong brands can pose the difference between winning or loosing on the market. Due to this brands should be considered as cost-effective instruments since they help create financial advantages such as consumer loyalty.

Within the interconnected global markets of today; people, products, and information travel at a pace never met before. In light of the global retail markets recent integration, consumers are opened up to new products and are beginning to develop a vetted interest in the heritage of those products. Within literature this process has been coined "Country of Origin" COO, and its impacts on consumer attitudes, product value- assessment, and overall behaviors has been one of the most emphasized areas of "international business" studies, during the last three decades. Numerous studies have shown a correlation between positive or advantageous associations to a country of origin, and the actual products representing and coming out of that country. It is by this synergetic process that so-called positive COO-effects are brought forth.The goal of this thesis stems directly from the still unexplored potential for Swedish firms to differentiate their products and brands on new international markets, through a strategic and coherent communication of relevant Swedish COO-effects.

This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products..

Arbetsmarknaden är en viktig arena för att människor ska känna sig delaktiga i samhället. För dem som länge befunnit sig i ett utanförskap är det svårt att få ett jobb. Sociala arbetskooperativ har som mål att integrera utsatta grupper i arbetslivet och har blivit ett viktigt inslag för en inkluderande arbetsmarknad. Undersökningen omfattar tre sociala arbetskooperativ som ingår i ett konsortium. Arbetssättet som används i den arbetslivsinriktade rehabiliteringen kallas karriärstöd.

Ungdomsåren är en omtumlande period av förändring och identitetsutveckling. När det rör sig om utsatta ungdomars hälsa är denna grupp exponerad för en eller flera riskfaktorer samtidigt. Enligt internationella och nationella styrdokument är ungdomar en prioriterad grupp då det finns studier som visar på en ojämlikhet i hälsa bland målgruppen. Studiens referensram innefattar tre olika dimensioner av begreppet utsatthet, vilka är sårbar, riskfylld och missgynnad. Syftet med denna studie var att få en ökad förståelse för nyckelpersoners uppfattningar gällande social utsatthet bland ungdomar i åldern 13-19 år.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Ledarskap i slöjd och kulturhantverk15 hpInstitutionen för kulturvårdGöteborgs universitet2014:31.