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2248 Uppsatser om Consumer decision heuristics - Sida 44 av 150
Frontier Marknader. : En studie om svenska företagsetableringar på afrikanska frontier-marknader
In the early 1990?s more and more companies of the Swedish public sector were exposed to competition, and this started the debate on how such actions might affect the business and even society.The first chapter examines how the public sector and especially health care, is financed and managed. We also explore what it means to be exposed to competition and find that there are many different ways of exposing the public sector to competition. The study examines dental care as an example of a market with both publicly and privately owned companies. The purpose of this paper is to explore how publicly and privately owned health care companies view their relationship with their consumers.
Mätmetoder och nyckeltal: en kvalitativ studie om hur bibliotekschefer mäter bibliotek
The aim of this master?s thesis is to examine how managers in some public libraries are using performance measurements and to what extent decision making is based on the results. The main questions posed are:??What performance measurements and indicators are used in the libraries examined???What is the attitude towards performance measurements among library managers???How and to what extent are performance measurements and indicators used in the process of decision making???What improvement would library managers wish regarding the development of performance measurements in public libraries?The theory is based on a model of evaluation of the public sector in addition to general steps of evaluation of quality and performance measurement results. The investigation is based on qualitative interviews with seven managers of public libraries in Sweden.
Subliminal priming : Manipulation till att välja en specifik kulör på plastpåse
Primad information är lättare tillgängligt i minnet och kan således lättare bli igenkänt. Förutsättningar för priming är bland annat subliminal perception, mål, tillförlitlighet, icke vaksamt och icke vanemässigt. Studiens syfte är att få bredare förståelse gällande subliminal primings påverkan. Frågeställningen var om kunder i en affär kan manipuleras, primas, till att ta en specifik kulör på plastpåse vid kassan samt om det finns någon könsskillnad vid effekten av priming. Deltagarna var 490 kunder, varav 333 män.
Vad avgör vem som läser svenska som andraspråk? : En studie av de bakomliggande faktorerna i urvalsprocessen för vilka elever som läser svenska som andraspråk på grundskolan.
The purpose with this essay is to study how students in elementary school are placed within the subject called ?svenska som andrasspråk?, or SVA. SVA is a subject specially designed to deal with the complications that students with a different native language encounter when trying to learn Swedish. National school documents state that a student is to be offered SVA if he or she has a different native language than Swedish and if the headmaster decides it?s ?needed?. In this work I focus on the different factors which are involved in the headmasters decision whether a student should be in a SVA-class or a normal Swedish class.
MATSVINN FÖRSVINN - En kvantitativ studie om hur ett CSR-argument kan involvera konsumenten i kampen mot matsvinn i butik
Every year 67000 tons of food is wasted by Swedish retail stores. The waste implies financial losses for the retailer and it has a huge impact on the global environment. Reducing in-store food waste is thus a win-win situation for both retailers and society. The most effective way to reduce waste is primarily by optimizing the logistics of supply, but customers expect a store with a wide range of products and stuffed shelves. Thus there will always be products about to expire.
Visuell kommunikation- säljfrämjande åtgärd för ökad försäljning av miljövänliga plagg i butik
I denna uppsats om visuell kommunikation kommer olika teorier att tas upp, vi har genomfört intervjuer med kunder, gjort observationer i butiker och sammanställt fakta för att ta reda på hur en förbättrad visuell kommunikation av de miljövänliga plaggen kan påverka konsumenter att handla mer miljövänligt. Engelsk titel: Visual communication- sales promotion of eco-friendly garments in storesEngelska nyckelord: Visual communication, Sustainability, Environmental clothing, Consumer behaviorSammanfattning på engelska:.
Energieffektivisering i flerbostadshus : En analys av ägarformens påverkan på arbetsprocessoch resultat
In Sweden the residential and commercial sector is a major user of energy, why the Swedish government has set a specific goal to half the energy usage in buildings by 2050, compared to 1995. The Swedish Energy Agency has therefore started the campaign ?Halvera Mera? to encourage demonstration projects that will show how to renovate in an energy efficient way, and in doing so prove that it is possible to reduce a building?s energy usage by half and still make a profit. These projects are intended to serve as good examples and give inspiration to residential owners to perform energy efficient renovations. To make sure that these projects serve their purpose, it is important to know what will inspire and what will impede a residential owner to invest in energy efficiency improvements.
Giveaways: ett lyckosamt kommunikationsverktyg med etiska konsekvenser : en studie om Event Marketing och Giveaways
Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.
Finansiell psykologi : En empirisk studie av olika faktorers påverkan inom finansbranschen
Investors have been shown to be driven by emotional and psychological factors. This contradicts classical financial theories, for example the Efficient Market hypothesis which states that all investors act rationally. Behavioural Finance is an area of study which describes various psychological factors which may result in irrational investor behaviour.The primary question of the study is: which factors do operating people in the financial sector consider themselves to be influenced by? The purpose of this study is to investigate the factors which affect the process of creating forecasts or making financial decisions. The study examines in addition if there is a correlation between length of investor experience and overconfidence in forecasting accuracy and investment decision making.The study includes both quantitative and qualitative analysis.
Djursjukskötarutbildningen och legitimationen
January the 1:st 2010 Veterinary Nursing became a registred vocation in Sweden, this paper
attempts to give some back-ground to this decision and tries to gauge the opinions of
companies and organisations representing workers and employers in the animal health-care
field on the possible effects of registration. Working Veterinary Nurses and Veterinarians
have been surveyed to find out what they think the responsibilities and education of the
Registred Veterinary Nurse should be..
Beslutsfattande om IT - Beslutsprocessen och IT-styrning
Denna uppsats grundar sig på en kvalitativ ansats och beskriver en studie som behandlat beslutsfattande gällande IT i en organisation. Beslutsfattandet när det gäller IT påverkas av omgivning, teknologi samt uppfattningar om organisationens mål och metoder för att uppnå målen. Att uppnå målen är ingen trivial uppgift och är kantat av många problem. ITstyrning ses om en lösning på dessa problem med beslutsfattande om IT där den ska styras för att överensstämma med organisationens strategiska mål och avgöra vem som ska fatta dessa beslut. Syftet med studien var att beskriva beslutsfattandet och beslutsprocessen om IT i en organisation och våra centrala frågeställningar var hur fattar organisationen beslut om IT? och hur är beslutsfattandet om IT delegerat i organisationen? För att besvara dessa frågor utfördes en initial litteraturstudie där vi granskade teorier om organisationen och beslutsfattande i denna samt IT-styrning.
Framtagning och analys av en arbetsmodell för kartläggning av användarbehov
This study began with a mission statement from the firm Tobii Technology AB to identify customer needs in the relatively new and rapidly growing market for eye tracking analysis. After consuling external experts, the authors however found that the availability of previous academic published market studies of new and fast growing markets was poor. Therefore a decision was made to execute the task and at the same time create a methadology for future studies in this area. The identification of customer needs, which formed the basis of the insights and analysis, led to frequent discussions between the authors and the firm's supervisors. This resulted in a project plan and a decision that an iterative model would be used, were earlier decisions would be questioned and refined throughout the project.
Barnets bästa : En studie av socialsekreterares tolkningar av barnets bästa och barnperspektivet i vårdnadsutredningar.
In Sweden the divorce rates has increased during the latter part of the 20th century. For many children it?s everyday life growing up with parents no longer living together. The Parental Code states that "The child's best interests must be central to any decision in custody, residence and access." But what does the child?s best interest really mean and how do we investigate it? We decided to investigate its meaning by interviewing social workers regarding their interpretations of the child's best interests from a family law perspective.
Drivet bakom klivet - en studie av drivkrafterna bakom steget från näringsliv till ideell sektor
The Swedish nonprofit sector is experiencing a sectoral change, moving closer to the corporate sector to become more commercialized. The recruitment of leaders with corporate experience constitutes one of the factors influencing this development. Hence, to create an understanding of this sectoral change, the thesis aims to investigate the motivational forces underlying the leaders' decisions to work within the nonprofit sector. Additionally, the thesis seeks an understanding of why the leaders' decisions were made later in their careers. Through conducting qualitative interviews with leaders representing top management of six humanitarian organizations in Sweden, the study finds that nonprofit leaders with corporate background, analogous to volunteers and employees, are motivated by a sense of relatedness to the vision of the organization.
Avveckling av överkonsolidering i försäkringsverksamhet : fallet SPP
As an assurance company has an overconsolidation which must be settled the question that needs to be solved is how to do it. Which are the legal rules that the assurance company has to look after? What is a settling of overconsolidation in a legal meaning? Does an assurancepolicy have to be decided? Why did not the Swedish competition authority (Konkurrensverket) accept the policy from SPP and what can be the consequenses of that decision? Are there any tax rules that needs to be solved?.