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2721 Uppsatser om Consumer culture - Sida 44 av 182
En kulturskola för några?
Is culture accessible to all in Sweden or do challenges in accessibility begin in childhood? During the academic year of 2010/2011 the Schools for Music and Arts in Göteborg participated in a project entitled En kulturskola för alla (A School for Music and Arts for All). This thesis' objective is to describe the project as well as examine the method the Schools of Music and Arts use to include children with disabilities and what suggestions can be made to further develop the project. Through En kulturskolla för alla, approximately 200 children with disabilities now haave better teachers. The project included 18 music and arts teachers from eight schools.
Maktavstånd och kommunikation - en studie av upplevda och verkliga kulturella skillnader och deras följder
Hofstede constructed a culture dimension called Power Distance, measuring the inequality of Power. Germany and Sweden have relatively similar values according to his world-renowned research. But a series of interviews of Swedish entrepreneurs in Germany shows that these perceive a large difference in inequality of power in the two countries. This essay seeks to explain the difference between these subjective-qualitative experiences and the objective-quantitative data of Hofstedes Power Distance Index. We propose that a combination of differences in communication, exercise and visibility of power and formality influence the way Power Distance is perceived.
Nedskrivning av goodwill
The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.
?Vissa barn älskar faktiskt sånna dära TV-reklamer? : - En övergripande studie om hur barn upplever och tolkar TV-reklam -
ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.
En studie av ämnesklassifikationssystemet Outline.
This essay deals with classification of images using the subject classification system Outline. This classification system is used in regional museums and they do often have large collections of pictures. The regional museums have their main focus of culture history. The purpose is to look at Outline from four different aspects: 1. In what way is the system constructed looking at classification theory, 2.
Konst, mångfald och representation : Hur begreppet mångfald manifesteras i och kring konsten vid Södertörns högskola
This research shows and analyses how pupils in ninth grade in the nine-year compulsory school look at being multilingual, at the Swedish language and at Swedish as a second language. I also want to know if language and culture knowledge are taken care of in school as it says in official documents for the Swedish school and as it also is desired in an intercultural education. For my research I do eight interviews in a suburb school south of Stockholm.My work includes a limited account for the current research about being multilingual, Swedish as a second language and about the close relationship between language and culture. The applied theory is a social constructivist theory which in short can be explained like that we construct social structures that have consequences on the individual as well as on the society.I show in my research how the view of the world around the pupils influences their view on their languages, their school and their neighbourhood. I also draw conclusions from my interviews that language knowledge is little appreciated in school and that Swedish as a second language has a low status..
Mobiltelefoni - en djungel för konsumenterna : Vilka faktorer påverkar valet av mobiloperatör?
SammanfattningÄmnesfördjupande arbete inom marknadsföring, Ekonomihögskolan vid Linnéuniversitetet Civilekonomprogrammet, 4FE03E, VT 2011.Författare:David BrooHandledare:Sarah PhilipsonTitel:Mobiltelefoni ? en djungel för konsumenterna. Vilka faktorer påverkar deras val av mobiloperatör?Syfte:Uppsatsens syfte är att undersöka vilka faktorer som påverkar de svenska konsumenternas val av mobiloperatör. Ett delsyfte är att undersöka vad som påverkar deras lojalitet till sin operatör.Frågeställning:Vilka faktorer påverkar de svenska konsumenternas val av mobiloperatör?Metod:Det teoretiska materialet består av litteratur och vetenskapliga artiklar.
Padre versus Pappa - en kvalitativ komparativ studie om mäns erfarenheter och attityder till faderskapet i Spanien och Sverige
Different institutional and culture contexts are argued to create differences in fathers practices and attitudes toward fatherhood. By in-depth interviews with swedish and spanish fathers, this Bachelor thesis aims to describe fathers experiences and attitudes toward fatherhood and how they relate to the institutional and culture context. The selection of swedish and spanish fathers aims to illustrate differences and similarities in two welfaremodels that differ. The main difference was how social policy provoces differences in the distribution between paid and non-paid work, where the spanish fathers remain as the main breadwinner. Differences also appeared in attitudes toward formal care.
Nådastolen : att förmedla andlighet : ett skissuppdrag för Kalmar nya Pingstkyrka
Is it possible to convey spirituality through art and material culture? Is it possible to renew art within the traditional church so that it appeals and is understandable for the modern man? These are the fundamental questions of my master´s work, which has it´s starting point in a public commission for an artistic contribution to the new Pentecostal church in Kalmar. The work also addresses the question whether there is a need for symbolism, art and sacred objects also within the Pentecostal movement, a traditionally strong image hosting environment. If so, how is it possible to bring this in to the church without completely breaking with the tradition and ideology of the movement? I want to communicate the Christian message in a renewed way, and in this particular project also highlight the importance of using images also within the Pentecostal movement.
Vobb - familjevänligt eller företagsvänligt?
Work gets more seamless and the demand on workers increases because of changes in the labour market. Studies show benefits for workers and companies if the employee achieves a balance between work and family, a way to facilitate it is family-friendly policies. A study done by Unionen shows that three out of four white collar workers choose to vobba (working and caring for a sick child), which blurs the boundaries between work and family. Research on flexibility, organisational culture and gender structures shows how these aspects affect the balance between work and family. This is a study where seven white collar workers (three men) that vobbar and two managers (one man) were interviewed.
Den accepterade anpassningen : Hur tolv barn tillhörande etniska minoritetsgrupper upplever sin vardag i skolan
KALMAR UNIVERSITYDepartment of Health andBehavioural Sciences.Education of Social Work 21-40 p.C-essay, 10 p.Title: The Accepted Adjustment ? How Twelve Children Belonging to Ethnic Minority Groups Experiences Everyday Life in School.Authors: Kristin Lundin & Karin SwartlingSupervisor: Jesper AndreassonExaminer: Ulf DruggeABSTRACTThe aim of this C-essay, using a qualitative method and from a child prospective, explore how children belonging to ethnic minority groups participating in the Swedish education system at an intermediate level, experience everyday life at school and the interactions with their teachers. We have interviewed twelve children between the age of eleven and thirteen years old. The children have either immigrated (adopted children are included) or are born in Sweden but have at least one parent who has immigrated.The outcome from our study is that immigrant children have a positive experience of their daily life in school and in their interactions with their teachers. The majority of children state that they view their teachers as good educationalists.
Musik i fritidshemmet
This master?s thesis discusses the term physical theatre from a discourse point of view. It also focuses on aspects of power from a field theory perspective. The main theory used is Pierre Bourdieu?s field theory, and I try to apply this onto critical discourse analysis, mainly taken from Michel Foucault.
Butiksdemonstrationens mentala och beteendemässiga påverkan: - Ett fältexperiment som undersöker butiksdemonstrationens möjligheter att påverka konsumenten i butiksmiljön
The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.
Gropkeramiska lerfiguriner ? stumma ber?ttare om en gemensam v?rldsbild
An archaeological excavation that was made in 2016 of a Pitted Ware Culture settlement at Tr?s?ttra in the northern archipelago of Stockholm was very rich in artefacts and features. Especially unique was the over 300 fragments of clay figurines that were found. Never had so many been discovered at a neolithic place in Sweden. In Scandinavia it is only on the Finnish
islands of ?land that similar figurines have been found.
The aim of this study is to increase the understanding of the clay figurines of Tr?s?ttra and ?land through comparative studies.
Handbok för nyanställda utan lantbrukserfarenhet som bokför lantbruksföretag i LRF Konsult AB :
LRF Konsult AB is a Swedish company with over 135 offices. During the time 2006-01-01 to 2008-06-16, 397 persons were recruited. New people will continue to be employed and because of that a need for consistant information for the recruits has been noted.
The essay question is what a handbook should include to guide a newly recruited person. The newly recruited person that is referred to works at LRF Konsult AB with farming companies. The answer to the question is that it depends on the needs the employee has.