The purpose of this thesis is to gain a holistic understanding of who are the consumers of fortified health food products; moreover to highlight what are the characteristics of the consumers who are likely to purchase these products. This thesis employed a quantitative strategy with an inductive and a grounded theory approach. The data was collected from a research company. Existing theories in the area of functional food were not possible to find. Considering that the area is new this seems plausible; however, previous studies provided insight for substantive framework.

Based on earlier experiences of mathematics and mathematical learning, both as a student and as a teacher, I became more and more interested in how well the publicly accepted opinions about mathematics as an uninteresting, difficult and ?geeky? subject corresponded to reality. What do Swedish pupils really think about mathematics and is it possible to identify any differences in their attitudes based on the pupils? age?From this point of view the following questions were formulated:·What are pupils? attitudes towards mathematics in grades 3, 6 and 9 and how do they conceive their learning conditions?·Is it possible to detect any differences in the attitudes and preferences depending on the pupils? age?The result of this study compares well with previous studies done in this and overlapping fields and indicates that:·Younger pupils tend to have a better liking of mathematics but with increasing age that interest fades out.·Most pupils, without regard to age, consider mathematics to be one of the most important subjects, despite the fact that many pupils also find mathematics difficult and boring.·For pupils of all ages, the teacher is the most important factor in the learning process. Older students have more specific demands on the teacher for knowledge and pedagogical skills.·A high noise level, talking and disturbances in the classroom are the most bothering elements when it comes to learning mathematics.

Abstract Title: A conjoint analysis of packaging attributes. How can the attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it.

Corporate Social ResponsibilityThis thesis intends to exam the strategic use of Corporate Social Responsibility within fifthteen different companies, classified/divided into three various industries. The aim is to compare the three different industries, to look for disparities and similarities in their use of CSR. The disseration looks into both variance and resemblance in the use of Corporate Social Responsibility between the companies within the same branch of trade and between the industries.The industries of intrestThe three industries that the study has focus on is consumer, manufacturing and service related industries. Where the consumer industry is classified as companies with direct sales towards private consumers, the physical citizen. The manufacturing industry is classified as companies that manufacture products but that does´nt sell their products directly to the regular consumer.

A majority of Swedish consumers have a positive attitude towards organic production and the number of organic products on the market is increasing. Despite these positive trends, there are still relatively few consumers who choose to buy organic produced products. According to statistics, only 3% of the total sales of food consist of organic products. The aim with this essay is to understand what is needed, both from the grocery store and the consumer's point of view, to increase the consumption of organic food. Information has been collected partly through questionnaire with consumers and partly through analysis of sales statistics for a selected numbers of products. Then the empirical material have been analysed in the light of a combination of the Behavioural Perspective Model (Foxell, 1997) and Kotler's Four P:s (Kotler, 2002). Consumer's willingness to buy organic products is influenced by a number of different factors. One important thing is if the grocery store offers a behaviour setting that stimulates the consumers positive attitude and facilitates their possibilities to collect new information. Furthermore, the store needs to offer a broad and well-visualised selection of organic products.

How do gender and socioeconomic backgrounds affect students? academic performance, educational choices and attitudes towards education? Moreover, does class play the same role for girls and boys? In order to find this out, I surveyed students in a small province located in the northern inlands of Sweden. The survey was answered by nearly every student in the ninth grade of that year, a total of 160 people. The results revealed that girls in this area have less faith in their capabilities than boys, despite getting much better grades. Many more girls than boys want to go onto college or university studies.

This paper examines dialect as a rhetorical means of persuasion. A survey containing inquires about four different Swedish dialects have been handed out mainly in Södertörn University and Stockholm University, in order to research the values and connotations of theese dialects. The four chosen dialects are as following: Göteborgska, Stockholmska, Norrländska and Skånska. The results of the survey are processed and compiled to see which attitudes these values and connotations may indicate to each dialect. These attitudes and values are then discussed in correlation with five rhetorical theories: Attitude as a means of persuation, Ethos, Persona, Rhetorical Agency and Pierre Bourdieu?s theory of Field and Habitus.

This study indicates that research about men and masculinity does not appear to have advanced as far as research about women and femininity. Similarly to attitudes concerning women and femininity, clear norms and attitudes regarding men and masculinity pervade society. Hence, there is a clear need for further research within this field to be carried out. This study, with the support of previous research, looks at gender norms which exist in educational material and the impact it might have on students. Against this backdrop, the author has focused the analysis on one textbook as educational material at upper secondary level with particular emphasis on masculinity and its associated norms.

It?s not a new occurrence that girls have higher grades than boys. Statistics show the same at the Kallinge school in Ronneby. There is a great difference between boys and girls in their grades from the ninth class. There are many different factors that affect the pupils.

Background: Recently, the Swedish food culture has expanded by leaps and bounds. Interest in food and cooking has taken more space in the Swedish welfare state. Products and icons, such as organic free range chicken or Per Moberg have had greater impact on the way we consume food. Consumers have become increasingly aware of what they should and should not be eating. With an increased interest in food, supply and distribution channels have become increasingly important for the major grocery retailers (Board of Agriculture 2011).

Introduction: The current research shows that cannabis use is increasing, while alcohol use is decreasing in many countries. The reason for the increase is considered to be the increased availability and that adolescents attitudes towards cannabis has become more liberal. Aim: This qualitative study aimed to examine adolescents attitudes and knowledge about cannabis. Methods: Data has been collected from focus group interviews with adolescents aged 15-18 years, in a west Swedish municipality. Participants were recruited through visits to secondary and upper secondary schools.

 Euro barometer surveys show quite an astonishing change in Turkish opinion towards European Union. In 2004, 73 % of the population considered EU as a good thing. In 2008, only 49 % were of the same opinion. At the same time, skepticism towards European integration is explained differently in earlier research. Some scholars claim that partisanship may explain attitudes of citizens better than ?cost and benefit? approaches.

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

Abstract Title: A conjoint analysis of packaging attributes. How can the attributes of a product?s packaging best look like to attract the consumer? Authors: Linda Granberg & Helena Niklasson Supervisor: Jan Svanberg Department: School of Management, Blekinge Institute of Technology Course: Bachelor?s thesis in Business Administration, 15 credits Purpose: The purpose is to find out how visual and technical attributes on product packaging affects the consumers tendency to want to buy the product. Method: Conjoint analysis and a quantitative survey. Results: When developing a package for a food product we?ve reached the conclusion that it is most important to have clear product information on it. The consumer wants it to be simple and easy to use, the people under time pressure seeks product with new technology which can save them time..

The consumer often chooses the store depending on the quality of the fruit and vegetable department. A study has proven that about half of the purchases in this department are impulsive. This gives the store a good possibility to influence the consumer?s behaviour in the fruit and vegetables department. Compared to other products, like pasta or rice, there are few brands represented in the f & v-department.