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3554 Uppsatser om Consumer Influence - Sida 52 av 237
De externa etableringarnas framtid : en samhällsekonomisk analys av behov och möjlighet till politisk styrning och planering
The out-of-town retail establishments are part of the dramatic structural changes in the retailing of food and groceries. There are however strong indications suggesting these establishments result in negative externalities concerning areas such as pollution and urban environment. The purpose of this study is to describe and, from an economic perspective, analyse the Swedish political regulations and planning policies concerning the out-of-town supermarkets. The analysis establishes that the current regulations regarding out-of-town retailing do not, due to the occurrence of market failures, produce an optimal situation. It might therefore be necessary to change the planning policies in a more restrictive direction.
Snus och dosor - Förpackningsdesign, märke och identitet
The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..
Mode i Kenya ? En studie om Kenya som marknad för inhemska modevarumärken
The fashion industry in Kenya is slowly growing. The middleclass is getting bigger and theinterest for fashion among these consumers is increasing. One major problem for the growthof the industry is the extensive second hand trade, which has given several problematicaffects. The textile production has almost disappeared, the western influences are evident andthe consumer?s price sensitivity is prominent.The aim of this thesis is, by conducting a field study; to qualitative examine how to develop astrong domestic fashion brand on the Kenyan market and to give a foundation for a brandingstrategy for people involved within fashion in Kenya.
Utveckling på höga höjder : en fallstudie av Åres destinationsutveckling över tiden
The aim of this paper is exploring questions regarding the problem of absenteeism among high-school students in Sweden. Fifteen students attending an urban high-school have been interviewed about their views and experiences of absenteeism. The author analyzes the students? answers by taking into account two different sociological approaches which give two different explanations about the way young people experience and estimate education. The French sociologist Bourdieu theorized that differences in cultural capital influence the permanent internalization of patterns of thought and behavior.
Interaktivt visuellt säljstödssystem
The purpose with this study was to elucidate the pros and the cons with a sale support system. This has been narrowed down into two questions: ?What are the pros and cons for a company that have a sale support system? and what are the pros and cons for a company that does not yet have a system?? Configurator that is a sale support system has been studied. It is a system that presents products by accepting different functions, qualities or parts that are possible to match. It can be used in business-to-business or business-to-consumer situations, through different sale channels, namely direct sale, indirect sale and online sale.
Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts
AbstraktSyfte:Studiens syfte är att beskriva hur ett mätinstrument för att mätakonsumentbaserad brand equity ska utformas.Forskningsfråga:Vilka mätpunkter ska inkluderas vid mätning av konsumentbaserad brand equity?Metod:Då studien ämnar testa mätinstrumentet som skapats ur den befintliga litteraturen föllvalet på att genomföra en kvantitativ undersökning eftersom författarna avsågundersöka hur en stor mängd konsumenter uppfattar varumärken. För att samla in databad författarna 130 stycken respondenter delta i en enkätunderökning. Datananalyserades sedan i en faktoranalys.Slutsats:Efter genomförd faktoranalys kunde författarna behålla 9 stycken mätpunkter från detursprungliga 16 stycken mätpunkter. Utefter de nya mätpunkterna utformades ett nyttmätinstrument.
Sverigedemokraterna i Kävlinge och Svedala kommun
In the rural districts of Sweden, especially in Skåne, the political party Sverigedemokraterna is gaining more and more territory. The aim of this thesis is to examine if the presence of Sverigedemokraterna has had an effect on the other political parties in Kävlinge and Svedala municipality, with focus on images and collective identity. The aim is also to examine what influence Sverigedemokraterna might have on the political agenda of the two municipalities. In order to be able to fulfil the purpose of the essay, we chose to combine three kinds of qualitative methods; interviews, observations and literature studies. We used theories about images and collective identity to examine in which way the municipal politicians tend to classify Sverigedemokraterna in terms of different images and if their presence has effected the other politicians in terms of forming a collective identity.
Unga ledares ledarskap - en kulturell fråga
Culture is seen as an abstract phenomenon, not easily defined. It is cathegorized as something that affects every person, though it is seldom described how. This study adress how culture, in the form of basic assumptions and accepted behaviors and ways to think affected how young coaches formed their leadership under the influence of their organization. The possible implications for the importance of knowing about ones culture in an organization affect both the recruitment process in organizations and what the organization stands for and what is conveyed through values and ways to act in the organization. The purpose of this study was, through the use of semi-structured interviews with young coaches and organizational leaders and a review of policys, to get the perspective and experiences of young coaches regarding cultural influence on their leadership.
Avtalsvillkor i konsumentförhållanden - särskilt elektroniska avtal på internet
Syftet med studien var att ta reda pa? hur man kan fra?mja lek fo?r barn med autistiska symptom som bor pa? korttidsboenden. En kvalitativ intervjuunderso?kning gjordes med sex deltagare och analyserades sedan genom en tolkande fenomenologisk analys (IPA). Fyra huvudteman med tillho?rande tva? underteman var valdes ut.
En studie om sociala medier och perception
Earlier studies and research on the subject of perception and social media during the working process resulted in a change of the problem. At first the focus of the study was to examine how social media affects the perception of a brand although later on the problem had to be developed to instead examine if social media reflects the perception of a brand. The purpose of this study is to figure out if social media reflects consumer?s perception of a brand. This will contribute to company?s knowledge on how important social media is in their branding and will give pointers on how many resources that is necessary to spend on branding in social media.
Acceptans av e-boken : Studenters uppfattning och användning av e-boken
The ever-evolving information technology gives users more opportunities, but also put higher demands on them. The digital agenda of the state and society clarifies the objectives and effects academic libraries? development. E-books influence the development of organizational, economic, legal and political perspectives. At the University Library in Gävle work is ongoing. The process is controlled by the acquisition policy which makes it clear that e-books should be purchased if possible.
En levande stadskärna? :
This essay wants to give the reader a glimpse of a planner?s situation in the development of different commercial establishments in a town. What they are influenced and directed by and also how these commercial establishments in the town borders effects the commerce and the life in the town center. This essay doesn?t declare to bring up all possible aspects concerning the planner?s role regarding these commercial establishments in the town borders.
Att lära det dolda: En fallstudie om lärande av tyst kunskap på Utrikesdepartementet
Knowledge is of great importance for organizations and it is seen as an important competitive advantage to effectively preserve knowledge within an organisation. The upcoming retirement of employees born in the 1940s poses a threat because it is believed to result in a knowledge drain. The problem of preserving knowledge within the organization lies in the fact that it is partly tacit, and therefore not possible to write down or communicate in words. The purpose of this thesis is to investigate how tacit knowledge is created in the Swedish Ministry for Foreign Affairs and the implications thereof. We examine the following research questions: Of what significance is the creation and reproduction of tacit knowledge for the Swedish Foreign Ministry? Which factors influence the creation and reproduction of tacit knowledge and why? A case study of the Swedish Ministry for Foreign Affairs has been conducted.
Vilka är hållbarhetsredovisningens intressenter? :
Background: Climate changes are a growing concern all over the world today. In June year 2006 the European Union accepted a new strategy for the Unions work against a sustainable development. The concept of taking consideration to all the aspects of an organisations/a company's activity is something that have been in focus during later years. Social and ethical aspects are in focus and questions regarding these aspects are more commonly included in the companies yearly reporting. A sustainability report is characterised by that it takes into account not only environmental aspects, like ordinary environmental reports, but also social and ethical aspects of a company's activity with it's surroundings.
Konsumtion i rörelse : En kvalitativ intervjustudie av politiska konsumenter
The purpose of the study is to examine eight individuals? experiences and conceptions of political consumerism. Main notions in the study are concepts like reshaping of the politics, morality and individualization. The method of choice is qualitative interview and grounded theory. Theories that deal with consumer society, subpolitics and individualization constitute the theoretical framework.