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2418 Uppsatser om Consumer Choice - Sida 34 av 162
Jag tvingar mig ta Natur : Kulturellt kapital, strategier och kompromisser inför gymnasievalet i en skola i Husby
This is a study on how a group of ten pupils choose their upper secondary schools (gymnasium). All pupils are ninth graders in a middle school in Husby which is a suburb of Stockholm. Like the big majority of Husby citizens, they all have immigrant backgrounds and their time in Sweden varies; some are born here while others are born abroad and migrated later with their parents. My aim was to understand their upper secondary school choices through own and their parents? "cultural capital".
En bok kan berika livet om man får ta del av den: En intervjustudie med bibliotekarier och läsombud om utvecklingsstörda och läsning
The aim of this master thesis is to discuss the access to literature and reading by mentally retarded persons, and how this is affected by library and care taking staffs awareness of mentally retarded persons needs of literature and reading. The reason why we decided to choose this essay topic, is that there is a lack of research about mentally retarded persons relationship with libraries, literature and reading in the field of library- and information science. This groups needs must be brought to sight, so that they can take part in the literature just as anyone else, on their own conditions. Our study involves interviews with four librarians, three reading representatives and a co-ordinator at the Easy-to-Read Foundation. We can establish that all of our informants prove to have significant knowledge about mentally retarded persons and their needs of literature and reading.
Civila - (o)skyddade? Skyddet för civila i icke-internationella konflikter efter Tadic´domen vid ICTY
Det humanitärrättsliga skyddet för civila i konflikter har sedan dess tillkomst främst reglerat internationella konflikter, något som inte förändrats i takt med att konfliktbilden skiftat från att ha dominerats av internationella konflikter till att istället präglas av mer svårdefinierade, interna sådana. Först 1993 togs ett avgörande steg mot en breddning av skyddet då säkerhetsrådet instiftade International Criminal Tribunal for the former Yugoslavia, ICTY. Tribunalen vilken inte var avsedd att fungera lagstiftande kom detta till trots att skapa prejudikat i form av domen mot Tadic´, ett prejudikat, vilket kom att få två viktiga konsekvenser. Det gav upphov till en ny definition av begreppet ?väpnad konflikt? och det ledde till att sedvanerätten tillskrevs större vikt.
Lärares val : En studie om undervisningsformer ur lärarperspektiv
The background to this study is an interest for teacher?s thoughts about choices and teachingmethods and motives for these choices. A question is about the meaning of professional experience and the importance of choices in teachingmethods according to the teachers. The purpose of the study is thru a qualitative study examine teacher?s thoughts and statements about choices of teachingmethods to shed a light on different teachingmethods in early years in school.
Consumer Perceptions of Store Image: A study of Ikea and Ilva in Sweden and Denmark
Purpose: The aim of this study is to inquire into the congruency of store image perceptions, projected by Ikea and Ilva, and how Danish and Swedish consumers perceive the aforementioned stores? images in their respective domestic market. Also, the aim sets out to evaluate the success of these stores? images on consumers and on transference to host markets. Further, the aim is to discern specific store image attributes captivating Swedish and Danish consumers.
Design & Kreativitet ? och omvärldens orimliga krav
In a time where fast trends and shorter product lifecycles are dominating the clothing industryfashion companies must constantly deliver revolutionary products in order to survive. Theconsumers are more demanding than ever before and collections that used to be released twicea year are almost nothing but a memory lost. Some companies are now releasing theircollections continuously and have abandoned the seasons completely. Media has put attentionon the speed that the fashion industry is moving in now and asks whether we can expect it toimplode?The purpose of the thesis is to establish how the creative process in a company operating onthe Swedish or the Danish clothing market is affected by external factors i.e.
"Det går inte att badda in elever helt" : - om lärares möjlighet att påverka förekomsten av självutlämnande elevtexter.
Several researches asserts that as teachers are responsible for the content of teaching and by formulating teaching "Why, ""How" and "What", that will also give signals to students about what is important knowledge. This essay addresses the difficulties teachers may face in terms of self-disclosure student texts and awareness of this in the design of teaching and writing tasks. Research shows that self-disclosure and self-therapy student texts exist and that teachers are experiencing a difficulty with regard to assessment and treatment.Through qualitative interviews examined seven teachers' design of any, to the student, self-disclosure information from curriculum and policy documents. Another purpose of this paper is to examine the extent to which teachers, through the information they give to their pupils, may affect the texts students submit. It turns out that the respondents are united in the belief that they, through their data, may affect the texts they receive from their students when they are the ones that control the content of teaching, and they agree that the curricula gives them a great choice for design data. The survey shows that the perception of the curriculum that will open up for self-disclosure texts differ as some of the respondents believe that the curriculum is very much about the students way to express feelings and opinions, while others believe that they may try to package this data in another purpose or exercise.
Stabil växelkurs och låg inflation - Inbördes oförenliga? En studie av implikationerna av en real appreciering
This paper examines a long run macroeconomic dilemma. This dilemma states that given a real appreciation, i.e. a continuous increase in the real exchange rate, an economy has two options open with respect to inflation and nominal exchange rate. Either the economy chooses a fixed exchange rate- regime but has to allow for a rising inflation. Or the economy can choose an inflation targeting- regime, but then has to allow for an appreciating nominal exchange rate.
Marknadsföring via sociala medier : Social Media Marketing
The thesis work focuses on marketing and its point of departure centers on mapping the utilization of social media as a form of marketing. The choice of this thesis subject has been deemed by the authors as one of particular interest due to the current popularity of social media in the Internet connected society and their use as marketing tools. Specifically, this thesis sets out to explore how companies exploit social media tools in marketing and how their use affects retail operations and customer relations in an effective and creative way.The report concentrates on qualitative data collection, the interview answers of four respondents, of which, two are considered experts within the field of social media. The choice of suitable respondents was strategic with the goal of covering as large a portion of the social media field as possible; one social media educator that works with companies and one who assists companies with social media applications. The remaining two respondents work in marketing and communications and employ, as part of their job, social media tools such as Facebook and Twitter.
Kreativ reklam attraherar och rekryterar
This paper supports the thesis that creative consumer advertising also can be used as a recruitment tool. By increasing the level of creativity used in their communication, a company can affect the attractiveness of themselves as future employers. The creative advertising influences the brands perceived creativity. It also increases the perceived social, development- and reputational value as well as the future intentions with the brand. By being more creative the brand is also viewed as making more marketing effort, which in turn affects the perceived potential of the brand in a positive way.
Kuna Yala ? Effekter av lokal involvering inom destinationsutvecklingen : B-uppsats
This essay has examined how the local community is involved with the tourism development on the San Blas islands and how it effects the destinations development. The method of choice has been a qualitative interview with an operator that offers trips to the destination. Also there has been made a literature study where previous research about the San Blas and the subjects of choice is being presented. During the writing process of this essay it has become obvious to us that the local community (Kuna Yala) is very much involved in everything that concerns the destination. We can thereby establish that the local community of San Blas can be placed on the top step of Arnsteins (1969) ?Ladder of Participation?.
Vad är svaret på tidningsdöden? : En kvalitativ studie om unga universitetsstudenters nyhetskonsumtion
The media industry, and especially the news, in Sweden is living in a dark world that seems to get even darker by the minute. According to Nordicom (2013) the number of readers in the ages 15-24 has dropped by 24 percentage points between 2007 and 2012. This is a big problem for the news industry, but also for democracy that require citizens that are well-read and know what is going on in society. Enda and Mitchel (2013) found that 65% of people in the USA have stopped reading a certain news source since it no longer fits their needs. Maybe with a better understanding for young adults needs this trend can change.This qualitative study was conducted using interviews with eight respondents to find out why young adults who study at a university consume news.
Second Skin - en studie i jeansnördens syn på jeans
Jeansmarknaden idag i Sverige är präglad av hög konkurrens med många olika aktörer somverkar där. De senaste åren har en speciell kundgrupp vuxit fram vilka kallas jeansnördar.Dessa konsumenter och deras syn på jeans är i dagsläget inte kartlagt vilket därförhuvudsyftet med studien. Under studien har vi kommit i kontakt med ett svenskt jeansföretagvid namn Pace Jeans som vi intervjuade och fick därigenom hjälp med att identifiera personersom kunde hjälpa oss att uppnå vårt syfte. Genom att ställa oss frågan hur företaget ser påjeansnörden och hur det här skiljer sig från hur den faktiska konsumenten är. Huvudfrågan fördenna studie är vem jeansnörden är och hur denne ser på jeans.
FOREIGN DIRECT INVESTMENT OF SWEDISH FIRMS TO THE CHINESE MARKET
Since the Chinese economy?s reform in 1980, it has been attracting enormous foreign investments. Many Swedish firms from different sectors such as technology, manufactory production, consumer, service industries and so on, had started their investments in China. China has become the first choice for global manufacturing due to the huge market, continuous economic growth, stable political situation, sound investment environment and the WTO membership. In addition, China's enormous potential in finance, service, infrastructure, telecommunications, wholesales and retail industries will also attract a great deal of foreign capital.
Minskad miljöpåverkan av kapslar för kaffe, te och choklad : med avseende på materialval och utformning
During the spring semester of 2012 did Petra Hollsten independently a thesis on reducing the environmental impact of capsule for coffee, tea and chocolate. The work was performed at Karlstad University, Faculty of Technology and Science under the Bachelor of Science program in innovation, technology and design. The project's scope is at 22.5 points.The employment for this project is the company Löfbergs Lila AB in Karlstad. Supervisor at the Principal has been Maria Herou Wallner and Sandra Lyxell, product managers. Supervisor at Karlstad University is Monica Jakobsson, lecturer and program leader for innovation and design engineering program.