Campaign websites are a growing Internet based type of advertising, dependent upon the advertisement being actively pursued by consumers. The popularity of campaign websites stands in sharp contrast to the increasing advertising boredom among consumers often discussed in both public media and academic contexts. Despite the increasing importance of this kind of communication, little academic research has been conducted on the subject. The purpose of this thesis is to investigate the value of campaign websites for advertisers and consumers. Through a quantitative web based field study combined with an exhaustive qualitative study, we can draw conclusions concerning campaign websites and contribute with a theoretical framework for this type of advertising.

Uppsatsens syfte a?r att underso?ka och analysera vilket inflytande belo?ningssystem i form av moneta?ra och icke-moneta?ra belo?ningar har pa? ansta?lldas motivation na?r det ga?ller arbetsuppgifter som karakta?riseras av ho?g respektive la?g komplexitet. Det teoretiska ramverket besta?r av fem delar som behandlar belo?ningssystem, arbetskomplexitet och tre arbetsmotivationsteorier; Herzbergs tva?faktorteori, Self-Determination Theory och Job Characteristics Model. Fo?r att underso?ka problemformuleringen gjordes en tva?fallstudie besta?ende av enka?tunderso?kningar och semi-strukturerade intervjuer pa? respektive fallfo?retag.

Googling their employees and job seekers are becoming more common andin that we live our lives more and more on the internet it becomes moreimportant how we act and to think about what you publish on the internet.Each time you press a key, will leave a digital footprint behind and thereforeit?s important to know how to deal with this. The purpose was to describehow a person strategically can proceed to build an identity on the internet toget benefits in the job seeking process in the media industry and to describethe importance of the digital identity in the recruitment process in a smallertown. We?ve used a qualitative approach and made eight interviews withrecruiters from the media and also people who have built a digital identity.We?ve used Bauman?s theory about consumer society, Montoya?s eight lawsof personal branding and also theories about profiling, and communicationsplanning to analyze the material.

Background: Hand hygiene is the simplest and most fundamental means to prevent care related infections. It is of great importance that the guideline of hand hygiene is followed for the patient?s sake. Unfortunately, healthcare workers perform hand hygiene too seldom. If the patient comes down with a care related infection, the suffering will increase.

Inspired by the current debate over the effectiveness of Public Relations (PR), the authors of the following thesis have sought to analyze how PR and advertising differ in terms of how they affect consumers. The subject of the thesis was chosen due to the lacking knowledge of how PR shapes consumer attitudes and intentions. The authors wish to upset the institutionalized myths which dominate in the PR-business. One example of such a myth is that the effectiveness of PR can be measured by the number of press releases an activity produces and that PR?s superiority over advertising is due to its higher trustworthiness.

In 2002, the euro as a common currency did replace the national currencies in the EU member-states that did choose to take part in the EMU. It was then viewed as one of the greatest accomplishments ever to be made by the EU. However, during the latest years, the economic situation has deteriorated in several EMU member-states. This affected the whole euro-area and the current situation is referred upon as the euro-crisis. In 2011, at the time of the euro-crisis, the Heads of State or Government of the euro-area did reaffirm their full commitment to strengthen EMU.

Purpose: The aim of this thesis is to examine how word of mouth and buzz marketing affects Uppsala´s businessstudents attitudes towards Red Bull. To solve this purpose we intend to answer some underlying questions.Theory: We have used relevant theories within word of mouth, buzz marketing and consumer behaviour. Our thesis will bring up the essential parts within these three different theories that we believe are relevant to our purpose.Method: In this thesis we have used both quantitative and qualitative methods such as interviews and questionnaires. The questionnaires will be handed out at Economicum at Uppsala University.Empirical study: This part is based on our questionnaires handed out to business students at Economicum, but also on our interviews made with employees working for Red Bull.Conclusion: Our empirical study has given us a clear picture of how Red Bull works and use marketing tools to promote their product. Through our questionnaires we have also found out what attitudes consumers has against the brand and the product.

Printed newspapers are on the decline, while digital versions are in rapid growth. Consequently the industry must draw up new business models around the digital format - models that can produce revenue streams equivalent to those that the print format used to produce. However, after a decade of 'free' online news, consumers now hesitate to pay. In their struggle for survival, strategic pricing is a central issue for newspapers. This study aims at describing how Swedish newspapers price their digital content, by analyzing their pricing processes and five factors that may influence the choice of paywall and price levels.

Meänkieli är ett av Sveriges fem nationella minoritetsspråk i vilket forskning kring kulturella aspekter är av begränsat områdesfokus. De politiska ändamål som uttrycks i lagen om nationella minoriteter och minoritetsspråk, ämnar skapa en språklig- och kulturell revitalisering. En ny rapport påvisar att kunskapsbristerna är stora dels gällande anspråk minoriteter efterfrågar, dels hur myndigheter arbetar med minoritetsrättigheter. Ett ledord i lagen är främjandet och bevarandet av minoritetsgruppers kulturarv.  Till skillnad från andra minoritetsgrupper urskiljer meänkieli inte en lika säregen kultur som exempelvis jiddisch eller romani-chib.

This report covers the thesis done by mechanical engineering at the engineering program at the University of Halmstad. Student Work Development of packaging in the food industry includes 15 credits and has performed over 20 weeks in spring 2009. The thesis work is a compulsory part of education and aimed at the student must apply the knowledge it has given during training in a project related to reality. Student work has been carried out in cooperation with Hanson & Möhringen AB and the project's main objective was to develop an environmentally friendly packaging to their brand Falk Salt. When salt is one of the world's cheapest commodity was packing all the costs have to be as low as possible.

The first company to send TV-commercial was the American company NBC, it was in the year of 1941. In Sweden, TV-commercials were first shown in 1987/88. TV 4 was the first channel to send commercial in Swedish television.TV has the advantage of showing both sound and picture, which makes TV the strongest channel of communication to mediate a message between a company and the consumer. Although TV-commercial is the most expensive choice to mediate a message, it is also the most effective one. (Persson, 1993)Almost everyone is exposed to TV-commercial daily.

In this essay I have examined how teenager and leaders handle conflicts on a recreation centre in Nacka, outside of Stockholm in Sweden.I have made qualitative interviews with two leaders and ten teeangers. Also I have read researchlitterature about conflicts and how to handle them. Then I have made observations watching how leaders and teeangers communicate and behave.The purpose of the examination is to describe differences with constructive and destructive handle with conflicts. I have also shown how conflicts can give possibilites for the involved people to get to understand themselves, the other parts and the whole complex social behavior better.But that demands that the involved people choose a constructive solution where both parts cooperate, understand eachother and can see how themselves have contributed in developing the conflict.I have worked as an employee at the recreation centre two evenings a week in sex months. During that time I have observed conflicts and different strategies among teeangers and leaders.My conclusions are that conflicts give opportunities for people to grow as human-beeings and get a mentally richer life.

The customer behavior is constantly changing along with the developement of new technical improvements. Together with knowledge and higher demands the physical store has received a viral competitor. Purpose: The purpose of this study is to examine the phenomenon e-commerce and how it has developed in recent years. The study will focus on identifying different success factors relevant for this field of interest. Furthermore the purpose is to analyze how relationships, service and value in the e-commerce sector and how they are connected to each other.

In our essay we examine the different introduction models that are practiced in preschool. The central question is if the different models have any importance (or consequences) for the children?s connection in preschool. In the two different cases we will present, one based upon preparatory training that was applied during the 1990s and another that is currently used today.The purpose with this essay was to get a deeper understanding for the child?s attachment to preschool and for how we, as educators should act during the preparatory training to create a secure foundation for the child.

Tidigare forskning visar att kvinnor oftare reser kollektivt och att män kör mer bil till och från arbetet. Det framgår att vanor och miljömedvetenhet förklarar en del av människors resmönster. Studier visar också att kvinnor värderar bilens symbolvärde lägre än män. I samarbete med Eskilstuna kommun genomfördes en enkätundersökning med 2299 anställda vid Eskilstuna kommun, varav 491 män. Syftet med studien var att närmare undersöka motiv bakom bilanvändning och om dessa motiv skiljer sig åt mellan män och kvinnor i Eskilstuna kommun.