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2823 Uppsatser om Connected marketing - Sida 66 av 189
Windows, RedHat och IPv6 : ett test!
With the huge amount of computers connected to the Internet the IP-addresses are starting to run out. The Internet Engineering Task Force, IETF, have decided that it is about time to exchange the old 32 bits Internet protocol, Ipv4, to a more modern 128 bits protocol called Ipv6. This thesis explores the possibility to install Ipv6 in different operating systems. By testing various operating systems and by set up criteria compare them to each other we give the reader a picture of how the installation is done. We also show which operating systems to prefer if you want to use IPv6.
Den kriminelle missbrukaren : en kvalitativ studie om den kriminelle missbrukarens liv, från uppväxt och ett liv som aktiv till vändpunkten och livet efter
The purpose of this essay is to contribute to an extensive understanding of former criminals and addicts. These people are facing several difficulties and possibilities during childhood, adolescence, the active period, the turning-point and life after the turning-point and we have examined what they might consist of.In this survey we have applied a qualitative method and collected our basis from interviews with former criminals and addicts. Criminality and addiction is a complex problem. There are many different factors which contribute to develop this. The most differential factors are; insecure childhood, low self-esteem and wrong kind of friends.
Väcka intresse genom överraskningar
Syftet med studien var att utreda om överraskningsmomentet inom reklamkampanjer
gör att de som blivit exponerade lättare kommer ihåg namnet på varumärket.
Undersökningsmetoden är kvantitativ och datan samlades in via enkäter. Vi
trodde baserat på tidigare forskning att ett överraskningsmoment inom en
reklamkampanj skulle hjälpa till att skapa ett högre brand recall, vilket också
blev fallet. Annonser som innehåller ett överraskningsmoment får ett större
medvetande hos de som exponeras, det här leder till att de lättare kommer ihåg
händelsen och de får därför ett högre brand recall.
.
Kränkande beteende på arbetsplatsen : Hur definierar vi kränkande beteende och vad är avgörande för vår definition
Earlier research has shown the difficulty of defining insulting behaviour in the workplace. It has been noted that the individual and subjective definition is connected to the specific situation in which the potentially insulting incidence occurred. In this study we designed a quantitative questionnaire in order to hopefully elucidate the comprehension of insulting behaviour and furthermore enable a more in-depth investigation on how important the contextual meaning is. This study examined 140 (n=140) working adult?s attitudes towards insulting behaviour in the workplace and the importance of the contextual variables.
Reklamlandskap : utomhusreklamens inverkan på stadsmiljö och stadsliv
Outdoor advertising is not very often discussed within city planning even though the commercial messages occupy much of public space. The advertising signs affects not only the physical environment but also social life.
In this report I would like to acknowledge and question the presence of advertising in our everyday environment.
Outdoor advertising is not a new phenomena, technical progress however, results constantly in new expansions in the environment. Today advertising occurs in all sorts of shapes in the cities, both as free standing signs and as signs attached to facades, incorporated in city furniture such as bus shelters and on vehicles moving along the city streets.
Grouping advertising into two categories; local and national, reveals that the different categories have different impact on public space.
Mobilt internet för skogsbruket med CDMA2000 i450 MHz - bandet :
Improved wireless datacommunication with the forest machines might be the next big step in the logging process. The use for wireless communicationsystems within the forestry is among other things to report the production from the forest machines, to supply the machine opera-tors with the right information and for safety. CDMA2000/ 450 is a third generation mobilecommunicationsystem which could replace the old NMT- 450 and for comparatively low costs. The reason for the low costs is that you only have to use the old NMT- 450 masts and supply them with new equipment. In the test of CDMA2000/450, that has taken place in northern Uppland, two kind of files have been sent.
Image repair-theory vid livsmedelskris : Textanalys av Findus kriskommunikation kring hästköttsskandalen
This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..
Skånskt Naturbeteskött, Närproducerat nötkött - en marknadsstudie :
ABSTRACT
Skånskt Naturbeteskött is a group of approximately 30 beefproducers in the south of Sweden, who sell their products on the local market. They are certified with Svenskt Sigill, an organisation that works with animal welfare, environmental responsibility, safe food, open landscape and independent qualitycontrol. These producers have to fulfil certain demands regarding pasture and quality of the meat. For this essay I did a market investigation in which I wanted to find out what qualities the Swedish market and the consumers want in their beef. The purpose was to find out what Skånskt Naturbeteskött could do differently to satisfy the market for locally produced beef in the south of Sweden.
In the investigation I turned to those responsible for the beef in 12 supermarkets, 4 selling Skånskt Naturbeteskött today, 4 that sold it before but quit, and 4 that never have sold it but might be interested in the future.
Att bli någon : Unga kvinnors identitetsskapande via Bloggar
The aim of the study was to through a qualitative method with two focus groups investigate how young women percieve that their identity creation is influenced by them reading celebrities Blogs and in that case, whether this type of Internet activity affect their autobiographical memory, the foundation for personal identity. Since the main task of the autobiographical memory is to give the ego and its social mode a foundation by sharing memories with others, the Internet activity should be seen as an important factor for the identity formation of young people. Today, the young spend equally mauch time being connected to various media as they do socializing with family and friends. The results indicate that young women view the world and lifestyle that known Bloggers expose intheir Blogs as a kind of ideal. The young women got an aha reaction when they realized that what the Bloggers expose is not always equal to the real life..
Det är svårt att lära en gammal hund sitta : En jämförande studie mellan högstadieelevers och gymnasieelevers syn på jämställdhet
The aim of this research is to do a comparison between students? view of equality in secondary school and in gymnasium. The research begins with four focus groups, two on each grade to conduct material. The focus groups with girls and boys were separated from each other. With help from the researcher, acting as a moderator in the focus groups, the students have discussed advertisement and what message it convey.
Attraktivare förortskommun : Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.
Smart consumer. En studie om påverkan av den digitala kommunikationen på konsumentbeteendet
Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.
Råvaruinflöde inom träindustrin : En fallstudie på ett norrländskt pappersbruk
Today's global market means that raw materials are sought and bought from all over the world. This creates an higher demand for a well-functioning supply chain. In our thesis we have studied a large paper mill in northen Sweden which experiences issues with flow of raw material. Our aim has hence been to examine which aspects affect the flow of raw materials to the mill, and how these can be adressed using an IT-system. The question we sought to answer was; What factors are important to consider and how do these affect the ability of an IT-system which will support the flow of raw material at the paper mill? We have found that the problems are strongly connected to the low amount of information sharing between the mill and the suppliers.
24-timmarsmyndighetens användbarhet
The communication with government and municipality through Internet has
in-creased during the last couple of years. Therefore we have chosen to focus
our bachelor thesis in this particularly area and the needs for usable web
services for the citizens. In this bachelor thesis we are studying a increasing
group users, namely elderly citizens. During the study we have analysed
E-governments ser-vices usability through usability tests. The combination of
conversations and meetings with individuals, observations of interactions and
literature studies give us the opportunity to explore the users needs.
Mönsterframställning- en studie om processen från idé till produkt
ABSTRACTMusic and differences in knowledge ? a study of music teachers experiences with differences in musical knowledge. The purpose of this paper is to, out of a music teacher?s perspective, see if the differences in music abilities between 7th grade students are at all, or in some ways connected to the previous schools they?ve attended. I will also research in what areas, in the subject of music, students are differing more, as well as less, in their knowledge. The analysis is based on interviews with six 7th grade music teachers working in the Swedish nine-year compulsory school system.