Consumption of meat and poultry has increased during the last ten years while the production in Sweden has decreased. Cheap imports are competing with Swedish products and consumers, restaurant and retail let the price decided what to purchase. Swedish food producers can become better at communicating the added values that meat and poultry produced in Sweden has. Social media gives companies a possible tool for communication in order to communicate and create a relationship with consumers. The rise of social media does not only affect consumer decisions making, but also corporate communication. The objective of this project is to investigate how social media can connect the farmer to the consumer.

The aim of this essay is to examine fan culture?s role in Swedish public libraries. I have interviewed, via email, six librarians who encounter and use fan culture in their daily work. The theoretical elements of my essay are based on a modified set of theories by Dorte Skot-Hansen that identifies six ideal types of cultural political rationalities. My study reveals that fan culture is used in Swedish libraries as a tool in increasing user participation in library activities.

Alcohol consumption and student life have been connected through many years. Many people establish their drinking habits during their years as a student and drinking habits among students are therefore an extremely important topic. The aim of this study was to examine the drinking habits of students at Växjö University. The study included 98 respondents who answered a survey concerning sex, age, living status, social relations, social desirability and drinking habits. The result indicated that male students consumed more alcohol than female students.

Obesity is a problem that increases exponentially in humans and companion animals. It is defined as a big accumulation of fat in the body and is usually connected with several diseases. This study describes how obesity can be diagnosed, in which way the gut flora can affect obesity, if the gut flora is genetically influenced or not, and how it differs between individuals with obesity and obesity-related diseases. Conclusions of the study are that both the bacterial strains Bacteriodetes and Firmicutes probably have a connection to obesity. The intestinal flora is probably also genetically related.

The discovery and excavation of Long Barrows has been one of the major developments in the understanding of the Early Neolithic in Southern Scandinavia during the last decade. The Long Barrows are one of the oldest monumental burial forms that we see in northern Europe in the neolithic. They are also the first example of a common idea that is connected to a monumental burial form amongst the people. In this essay I attempt to show that there actually are quite a large number of Long Barrows in Scandinavia that show similarities with Long Barrows in well-known areas such as Kujavia (Poland) and Pommerania (Germany/Poland), in both architecture and location in the landscape. I also scrutinise some theories regarding this phenomenon and discuss, and i some cases, criticise them.

This is a study about residential segregation in Malmö. The aim is to highlight the segregation that is taking place in the city as a whole. I therefore focus on two residential areas in Malmö which are not often mentioned when speaking about segregation; Västra Innerstaden and Limhamn-Bunkeflo. I present different theories on housing segregation and discuss them in relation to these specific residential areas. I investigate how the socio-economic and ethnic characteristics of the inhabitants in these residential areas are connected to Malmö being a segregated city.

Eskilstuna Folkhögskola is located in Munktellstaden in Eskilstuna. The school has two separate buildings with entrances that are difficult to find. By having two separate buildings, and to be in an area where there are rules and guidelines for the area's environment, makes it difficult to guide visitors to the school premises.The purpose of my research was to examine how to guide visitors to the school, and how to increase understanding that the school's various buildings are connected.Through practices such as site analysis, interviews, I found that the guidelines are not adapted to the current situation that is established in the district.Through theory and empirical material I have produced a design proposal to facilitate Wayfinding to Eskilstuna Folkhögskola. This is presented as a landmark and a clarification of the schools entrances and signage..

This examination paper is a study of the indoor climate in a theatre and a practice room for orchestras placed in Sickla in Stockholm. The designer of the ventilation system wondered if he had managed too make a good environment for the users and he also wondered which of the rooms that had the most desirable climate. The project includes polls for visitors, interviews of people connected to the rooms and measurements of the physical environment. The results show a small dissatisfaction about the thermal indoor climate, it?s a little bit to cold and the air draws.

In today?s changing environment, creation of projects by organizations has become more common. The problem is, though, that the knowledge of the subject is still limited which causes many projects to fail. This has made it extra important to have a good project manager whocanlead the project in the right direction. While doing this both the project method and the project manager?s motivation are contributing sources.

This study demonstrates how norms and ideals about sexuality and gender expression are used in the TV-show The Walking Dead. An intermediate study is made on the comic books? two same sex couples as they are compared to how they are represented in the TV-show. Tara Chambler and Alisha, a same sex couple who only exist in the TV-show, not in the comic books, are also analysed. Queer theory and an intersectional perspective are used to discover how different power asymmetries are connected to each other through an active interplay.

This is a study of the discussions and sense making that HR-professionals and HR-students present concerning the phenomenon of diversity, through the theory of social representation.Our purpose is to study the reasoning around the phenomenon of diversity and what meaning HR-students and HR-professionals create around it. This study also attempts to examine how HR-professionals and HR-students reasoning and interaction differ from each other. In this study we have used the qualitative method of social representation through focus groups.The common themes found in the data material were the meaning of the phenomenon diversity, how the work with human resources can be connected to the phenomenon of diversity and diversity as an issue in society. The main result in this study was that we found a wide range of meaning put into the word diversity by the participants and that the individuals in the focus groups actively strived for consensus..

Every organization goes through the same lifecycle. Through every step in the transformation to a better organization the communication structure changes. In this report there are examples of the communicational disadvantages that is connected to the communicational structure.By choosing to not have a formal communicational design, the manager takes a risk in spreading the information, the interaction, the control and the balance in creativity and constraint.This case organizations problem is that some parts of the organization has made more progress in the communicational structure than other parts. In this case the Collectivity structure has met the Formalized structure.Tha structural differences has came to affect the way of sharing information and it has become a situation where the information about the products is not stored in a safe way from a quality point of view. There is a gap between the two different ways of communicate.In this report I have created a model to identify problems in the communication structure.

This master thesis covers the development of an automatic tuning process for the existing speed controller for drive systems. The drive systems are resonant two-mass systems where a motor is used to drive a load connected by a shaft. The developed method relies heavily on system identification and the construction of a complete mechanical model of the process. With this approach, the common problem with poor load speed control that derives from measuring only the motor speed can be addressed and solved for a majority of such processes.The automatic tuning method has along with general test functions been implemented in a complete tool for automatic tuning, testing and performance evaluation and reporting for drive systems..

This paper attempts to trace the journey of Adonis from ancient Mesopotamia, through Phoenicia and finally to Greece, and to see how his function and cult have evolved during this migration. It starts with a short summary of previous research regarding Adonis and goes on to describe the myths and the rites of Adonis as they were celebrated in Alexandria, Byblos and Athens. I then examine possible connections to ritual drama, the mystery religions and whether there is any evidence that the Adonia might have been a germination ritual.My conclusions are that Adonis loses his connection to the growing cycle and the ideology of sacred kingship with the move to Greece where the political system with independent city states is different, and that there has been too much focus on Adonis as a vegetation god. Since Adonis is connected with the ancient Near Eastern cults of sacral kingship it might be more rewarding to consider the death aspects associated with his cult and the possibility of ancestral worship in relation to a ruler. This would make some of the otherwise puzzling aspects of his cult more understandable..

Due to the highly competitive and busy marketplace of today, companies are forced to take unforeseen measures in defending and developing their brands. Key elements like opinion leadership and lifestyle marketing are commonplace and aim to deliver values that are more difficult to define compared to quality, price, looks and usability. This paper aims to develop what should be considered most fundamental to all commercial branding. By investigating the ideologies that are the core of many successful companies, we hope to clarify the importance of communicating these ideologies. The topic is examined by method of quantitative analysis and the main purpose is to determine; what do the companies think of their ideologies, and how do their consumers recieve them? A secondary purpose is also to investigate whether different kinds of consumers recieve the ideologies in different ways..