The purpose of this study is to create an understanding for marketing directors? viewabout how event marketing effect the company?s brand equity in four separatebusinesses. Our question formulation the study aims to answer is:How does event marketing effect the brand equity in international companies?We have chosen to perform a qualitative study with a semi structured research interviewto find out how event marketing as a marketing method, can be applied from theperspective of a marketing director in relation to our theoretical reference frame.To create structure and increase the understanding of our thesis, we will describe thebasics in brand and sponsorship theory, which will fall in to the marketing method ofevent marketing. Further we will describe the brand equity model that we will latermodify for our purpose.

At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Ska?nemejerier from the stores. This meant that Ska?nemejerier lost approximately 7% of sales volume.

I denna studie är avsikten att studera vilka faktorer leder till att konflikter uppstår mellan två ungdomsgrupper. Grupperna i denna studie består av utrikesfödda ungdomar och inrikesfödda ungdomar med utrikesfödda föräldrar, på gymnasieskolan Liljevalchs internationella läroverk i Södertälje.För att nå en ökad kunskap om varför konflikter uppstår har vi använt oss av teoretiska utgångspunkter som ett verktyg. Dessa utgångspunkter är teorier om social identifikation, normer och kategorisering samt symbolisk interaktionism.Därmed har studien genomförts med hjälp av en kvalitativ metod, för att få en bättre förståelse för varför konflikter uppstår mellan två specifika ungdomsgrupper. I undersökningen utfördes datainsamlingen utifrån ett snöbollsurval. Genom snöbollsurvalet kom vi i kontakt med åtta ungdomar, där hälften av dessa utgjorde informanter från gruppen utrikesfödda ungdomar och de andra fyra från gruppen inrikesfödda ungdomar med utrikesfödda föräldrar.

Effektiv konflikthantering ?r en central del av polisyrket, d?r b?de yrkesm?ssiga krav och personliga egenskaper p?verkar hur konflikter uppfattas och hanteras. Tidigare forskning ger st?d ?t att personlighetsdrag kan ha en inverkan p? konflikthanteringsstrategier. I denna explorativa studie unders?ktes sambandet mellan personlighetsdrag, med fokus p? samvetsgrannhet, och preferenser f?r konflikthanteringsstrategier hos svenska polisstudenter.

De traditionella flygbolagen verkar på en marknad som kännetecknas av en ökad konkurrens. De är ofta delvis eller helt statligt ägda och präglas av tröga beslutsprocesser. På grund av sin befintliga struktur och gamla affärskultur har de svårt att konkurrera med priset som konkurrensmedel och måste därför fokusera på att skapa kundlojalitet.Uppsatsens syfte var att analysera och utvärdera SAS långsiktiga marknadsföringsstrategier genom en jämförande studie av företagets ledning, anställda samt kunder. För att belysa problemet har en gapanalys genomförts på SAS Sveriges ledning, anställda och kunder. Studiens teoridel är baserad på teorier om mervärdeskapande, organisation och lojalitet.Resultatet visar att gapet mellan SAS ledning och kunder var relativt litet då ledningen har kunskap och insikt om kundernas förväntningar på SAS tjänster.

Syfte: Syftet med denna studie är att undersöka vilka värden som på längre sikt har avgörande betydelse för att engagera en kund med avseende på lojalitetsprogram.Metod: I studien användes en kvantitativ metod där en enkät med stängda svarsalternativ skickades ut till ca 30 000 respondenter. Till enkäten användes ordinal- och nominalskala för att möjliggöra Spearman?s rho korrelationsanalys med hjälp av statistiska mjukvaran IBM SPSS. Analyserna användes sedan för acceptera eller förkasta de hypoteser som deducerats från teorin.Resultat: Resultatet visade att trots en pågående negativ trend för lojalitetsprogram så skapar de engagemang och är betydande för kunden. Det värde som visade sig ha signifikant betydelse för engagemanget var kundens mervärde.

The competition in sports equipment and sports fashion today is fierce. And as e-commerce grows, the competing players has to remain accessible and usable regard-less of the device their customers visit the website on. Stadium is Swedens biggest player on the market and puts a lot of effort on their online activity. Something Stadium found interesting was the possibility of introducing elements that would increase the conversion rates directly into the product menu. This study explores the possibility to find a responsive solution for the product menu at Stadiums? e-commerce website which could contribute to increased conversion rates.The study is built upon an experiment and the foundations of the experiment is based upon a market analysis of used design patterns for product navigation in the domain of sport resellers.

This thesis focuses on the perception of immigration and refugees in the commonEuropean refugee and immigration policy. It identifies different discourses andstudies their development and interrelated power structures.Using the discourse theory of Laclau and Mouffe, documents from theEuropean Council, the Commission, the Justice and Home Affairs Council andParliament debates are analysed. The study is defined in the time span of 1999-2006, i.e. from the European Council's first agreement on developing a commonEuropean asylum system, following the period up till today.Four discourses are distinguished, focusing respectively on rights, security,European Union's needs, and cultural identity. I use Sandra Lavenex theory ofrealism and idealism to analyse one of the main points in the thesis: There is afundamental schism between the one rights-based discourse, focusing on universalhuman rights, and the three sharing a particularistic focus on immigration as asecurity concern.

AbstractIn this essay, policy change and learning is studied in the case of the Social Democratic Party and their policy concerning independent schools. Their policy differs clearly from the right-wing parties. Between 1991 and 1994, the right-wing government made substantial reforms concerning independent schools. The question posed in this essay is whether the policy of the Social Democratic Party has changed as a result of these actions, and if they have approached their right-wing counterparts.Using the Advocacy Coalition Framework, defining a policy as a result of the values the actor holds, the question is studied by applying the theory's assumptions of policy-learning across coalitions. The argumentation of the Social Democratic Party, as it is expressed in official text documents before and after the right-wing government, is analysed.

The decision of the European Commission to block the merger between Volvo and Scania in the late 90?s became the starting point to the debate of the possible discriminating effects of the European merger regulation. Especially since the Commission a few years earlier had approved of the merger between Mercedes-Benz and Kässbohrer on the German bus market, where the conditions for competition had been similar to those at hand in the Swedish case. The issue that was and still is in focus is whether the European merger regulation is more difficult to pass for large companies situated on a smaller domestic market than is the case for their competitors of corresponding size but situated on a larger domestic market.This thesis aims at examining what the judgement of the geographical relevant market means for the application of the Merger act. This is being done from two perspectives.

The object under investigation in this Master?s thesis is students? information use in connection to Bachelor thesis writing. The purpose of the study is to increase understanding of why nursing students and product engineering design students are using information in such different ways despite their comparable starting point. The empirical material consists of 18 student theses and a document comprising directives for thesis writing that are analysed from three different theoretical perspectives. A citation analysis of all 18 theses is carried out.

High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. This study examines which different attributes that contribute to enhance brand equity from customers point of view at the Swedish market for agricultural machinery. The study have been developed using a comprehensive literature search in order to investigate the field regarding brand equity and brand image. The literature review results in one product specific and one non-product specific approach in order to examine factors that contribute to enhanced brand equity. This takes the form as one survey-based approach regarding the non-product related attributes which is examined by interpreting the extra value added by different attributes.

This study examines the theories about intervention and sovereignty in relation to the world of today, with the raising question about humanitarian intervention in a globalized society.The purpose of this paper is to examine if intervention can be justified in a sovereign state and how it can be justified. The expected outcome is that conclusion can be drawn from the specific case with United Nations intervention in Bosnia and Hercegovina, and what kind of motives they putted up to justify their intervention.Because we are still living in the era of the Westphalia system with the inherited thoughts of state sovereignty, but in conflict with the new ideas of globalization and human rights, it?s of big relevance to look at this topic closer.First of all the reader is presented to the theoretical aspects of state, sovereignty and different kinds of intervention, to become more aware of the complications surrounding the relationship between these conceptions.The method used in this study is a motive analysis with the focus on the motives told by United Nation, to be the reason for the intervention in Bosnia and Hercegovina. The empirical results are based on the reports from United Nations Security Council during the years 1991 ? 1995.The results are that the intervention in Bosnia and Hercegovina can be justified when looking at the theories in relation to the empirical result, with the FN ? charter and the fact of violation against humanitarian law and human rights.One conclusion can easily be drawn, that individual rights are playing a big role in today?s global society and are putting some pressure on the United Nation to look over the rules about humanitarian intervention..

Agency theory describes the conflict of interest between the principal (stockholders) and the agent (CEO). Aligning the incentives of executives with those of the owners is the most direct way to mitigate the agency problem. If there is no meaningful link between CEO compensation and company performance, it is doubtful that the large sums of assets in public corporations are being managed efficiently. In theory the solution is simple reward the CEO when shareholders wealth increases. The purpose of this paper is to investigate if there is a relationship between company performance and CEO compensation among Swedish companies, in materials and information technology industry.

The topic of this thesis interest is the relation between branding as a place making/marketing technology and the process of regionalization. The main proposition advocated is that the officially communicated image of the Øresund Region, as a cohesive place and community, is a space that has been configured with branding and can be described as a territorial simulation. The concept of territorial simulation consists of two conjoined terms: simulation which aim at explaining the idiosyncratic brand image, as a social formation, which does not represent the place it imitates but commoditise it; and territorial which seeks to visualize the process of the unfolding of this image as a territory. The main argument is made in the third chapter, which traces the process of actualization of the brand image as a territory: ?Øresund?.