Marknadsföringsbegrepp har växt allt mer med tiden, lika väl som det har förgrenat sig ochutvecklats inom olika riktningar. Under utbildningens gång har vi läst en hel del ommarknadsföring och dess olika termer samt begrepp, men inte förrän det fjärde året, blev viverkligen fascinerade av själva ämnet One to One marketing.Undersökningens syfte är att studera hur tjänsteföretag tillämpar One to One marketing och påvilket sätt de inför perspektivet inom sina arbetsrutiner. De aspekter som vi har funnit mestintressanta att undersöka är hur tjänsteföretagen uppfattar One to One marketing och vilkalikheter samt skillnader det finns mellan teorin och empirin. Tjänsteföretagen som vi harintervjuat till vår uppsats är Reklambyrån Mecka, Nordea Private Banking och ICA Banken.Läsarna får en inblick i och kommer nära inpå tjänsteföretagens interna verksamhet.Konsumenter är den största anledningen till den goda lönsamhet som varje företag vill uppnå.Konsumenter är den drivande kraften bakom köpmarknaden och det gäller att lyckas få tag pådem som ger mest avkastning. Att vara kundorienterad och lyckas uppnå denna så kalladeskräddarsydda orienteringen, gentemot kunden, är ett av huvudmålen med One to One.

En av skolans viktigaste uppgifter är att lära alla barn att läsa. Syftet med denna studieär att belysa och analysera pedagogers utsagor och resonemang om mötet med barn somhar identifierad språkstörning. Vi vill fånga vad som uppfattas vara av betydelse för attstimulera dessa elevers läsutveckling i årskurs 1-3. För att få svar på frågeställningarnahar vi använt oss av en kvalitativ metod med ostrukturerad intervju. I studien intervjuasfem pedagoger med erfarenhet av att arbeta med elever som har språkstörning.Resultatet visar att respondenternas uppfattning om vad som är av betydelse för attkunna stimulera dessa elevers läsutveckling är relationen till eleven, möta eleven pådess nivå, flexibilitet i organisationen, mängden erfarenhet, extern hjälp och samarbetemed föräldrar.

AimThe aim of this essay is to investigate some local curriculum?s interpretation of the upbringing assignment that is expressed in Lpo 94, together with how the physical education teachers in these schools interpret and give expression to this assignment in their teaching. The questions are:? How does the local curriculum interpret the upbringing assignment of the PE teachers?? How does the PE teacher interpret the concept upbringing?? How does the PE teacher work with the upbringing role in their daily teaching?? How does the different experiences regarding to uppbringing and the schools development affect their or the PE teschers? daily teaching?? Is there any difference in the subject teacher?s upbringing role compared to the PE teacher?s?MethodThis study is qualitative and based on four deep individual interviews of teachers, two at the age between 25 and 35, and two at the age of 45 or older. In addition, four local curriculum?s have been investigated with consideration to upbringing.

Denna studie syftar på att ta reda på hur anställningsbarheten ser ut i förhållande till personlighet och sökbeteende. Studien vänder sig till tidigare studenter på det Arbetsvetenskapliga programmet på Högskolan i Halmstad. Finns det någon personlighetsprofil som är mer gynnsam i arbetssökningsprocessen? Hur ser kraven ut för tjänster inom yrkesområdet samt finns det något samband mellan personlighet, anställningsbarhet och beteende i sökprocessen.Genom att granska platsannonser sammanställdes vilka krav som krävs för tjänster inom yrkesområdet. En enkätundersökning skickades till personer som gått utbildningen.

Introduction: In this investigation I have illustrated, teacher treatment in a mono-cultural pre-school class and in a multicultural pre-school.Purpose: The purpose of the study was to illustrate how educators go about it when they face bilingual children to see how they work in a comparative perspective. The purpose was answered, based on four questions relating to how teachers relate to the meeting with bilingual children, the approach teachers use, which operation mode the use, if the take advantage of children's traditions, and if there is any different in the teachers? treatment of bilingual children in the mono-cultural pre-school class and in the multicultural pre-school.Theories: The theory is linked to the concepts like operation mode, inter-cultural approaches and communications.Methodology: The used methods are qualitative interviews with four pre-school, teachers where an interview guide with formulated questions and observations were used. The purpose of the working methods was to highlight teacher treatment of bilingual children to discover different approaches to meet the bilingual children.Conclusion: The study has shown that the multicultural pre-school working inter-culturally, they are taking advantage of children's home language that is lifted in the nursery and the children's background, while in the mono-cultural pre-school class, they meet bilingual children foremost to develop the Swedish language and they also show interest to the children's traditions. Teachers? treatment leads to a growing confidence in the children and knowledge for the cultural background..

Internet har under de senaste åren blivit en starkare kanal för kommunikation som ökat explosionsartat och även öppnat upp nya kommunikationsvägar för bankerna. Kunder som tidigare varit svåra att bygga upp en relation med kan idag bli nåbara på ett enklare sätt medhjälp av den nya kanalen. Segmentering används idag av banker i allt större utsträckning för att kunna identifiera olika typer av konsumenter för att mer effektivt kunna kommunicera med sina kunder och skapa relationer med dem.Syftet med uppsatsen är att undersöka om svenska storbanker använder sig av relationsmarknadsföring via Internet på ett framgångsrikt sätt mot segmentet unga vuxna i åldern 18-26 år. Studien har utifrån intervjuer med segmentet unga vuxna, intervjuer med en av de svenska storbankerna samt kompletterande undersökningar om ungdomars Internetvanor uppnått följande slutsatser.De flesta ungdomar i segmentet gör inget aktivt val av bank utan låter faktorer som bekvämlighet och enkelhet styra, vilket förklarar varför de flesta har valt samma bank som sina föräldrar. De flesta har heller inte haft några problem med sin bank, då de av naturligaskäl inte heller haft så stor kontakt med banken eller haft specifika behov.

In this study we have examined in which way the horse is used in Equine Assisted Therapy, and what effects the treatment staff experience and describes that the interaction with horses has on girls who self-harms. Our Empirical data was collected through qualitative methods such as interviews, participant observation and informal interviews with a total of six different informants, from five different activities with Equine Assisted Therapy for girls who self-harms. In the analysis we have assumed symbolic interactionism, a theory focusing on the human as a social being, where the self-image alters in the social interaction with other human beings. We interwove this theory with the Biophilia hypothesis, an explanatory model concerning human?s relationship to animals and nature.The conclusions we have found in the results are:Equine Assisted Therapy is a complementary treatment comprises both horseback riding and exercises which is not based on the horsebackEquine Assisted Therapy almost always involves three parts, the therapist, the client and the horse.

The purpose of this Master?s thesis is to study how university teachers look upon information literacy, what they consider the professional role of the academic librarian and how they value cooperation between the two professions. The methodology is based on qualitative interviews and is inspired by phenomenography. A limited number of qualitative interviews has been carried out in order to describe the attitudes and opinions of the university teachers related to my issue. I have also used the results of two theoreticians, Monica Hansen and Berth Danermark, who have studied cooperation between different professional groups.

Introduction: Sleep is necessary for human survival. Difficulty sleeping occurs in about one in four adult person in Sweden, insomnia in every ten. There are several reasons for difficulty sleeping, where stress is one of the most common. The quality of life and health are affected negatively. Treatment with proven efficacy against insomnia is not only sleep medication, but also cognitive behavioral therapy, CBT.

This project has been created with the assistance of Fredells. Fredells is a Stockholm based company with a focus on the retail of building products. Fredells also produces prefab- or prefabricated products which are either completely or partially ready for assembly the moment they arrive to the building site. These prefab-products are primarily delivered to customers within the Stockholm region. The building industry is a conservative market where the incentive to changes has been relatively low compared to other industries.

Due to a rising debate concerning corporate governance that has caused increasing demands for companies? transparency, several codes of conduct have been introduced. The Swedish Code for Corporate Governance is obliged to companies with a turnover exceeding three billions. There are companies that voluntarily apply the Swedish Code. Possible causes to this phenomenon ought to be that the code for corporate governance conveys legitimacy through the insight into the affairs of a company the public receives, through the report of the corporate governance that is published in the annual report and on the home page of the company.

The structural rationalization of the agricultural sector in Sweden has led to many expansive, professional companies orientated towards growth. The agricultural sector is a very capital-intense sector and is characterized by the need for large sums of capital in form of buildings, inventory and arable land. The capital need is especially large for companies who have an ambition of growth and development of the company in the near future. The study is built upon six cases that all can be categorized as large agricultural farms with a turnover exceeding 20 million Swedish crowns. The companies are located in the middle and in the south of Sweden and are in the sector of primary production with focus on dairy-, pork-, egg-, chicken-, beef-, vegetables- and grain production as well as in the business of refining milk towards consumers. The study aims to identify the motives and driving forces that lies behind the growth of a farm-based company. The agricultural companies' motive for growth is studied based on which factors that influence the ambition to grow and to what extent these factors accord to the picture given by earlier research of small companies outside the agricultural sector.

BackgroundWhen women have breast pain this usually is not associated with myocardial infarction, which results in that they get less attention and wrong treatment. The nurse has an important role in informing and educating patients and families during hospitalization, which is usually short. Continuous training, written information and repetition for patient and family throughout the hospital stay are of considerable importance to clarify that the patient understands and to reduce the anxiety of being discharged.AimThe aim is to describe nurses' experiences of caring for older women with myocardial infarction.MethodsA qualitative method was used. The collection of data was done by six interviews with nurses in geriatric care and elderly care. Dataset has been processed based on a content analysis and divided into subcategories and main categories using meaningful units.ResultsNot having knowledge of older women with myocardial infarction was expressed as frustrating and nurses described how they were afraid to ask their colleagues.

Heart failure is an illness that requires life-long treatment and often affects everyday aspects of a person?s life. Self-care is a significant part of the treatment. Good self-care resources make it possible for people with heart failure to make the lifestyle changes they often need to maintain or improve their level of health. Self-care means having knowledge of and being able to recognize the symptoms and signs of deterioration that can occur with heart failure, so that the person can take appropriate measures ? and it also means knowing when it is time to seek professional help.

Rising complexity in the development of real-time systems has made it crucial to have reusable components and a more flexible way of configuring these components into a coherent system. Aspect-oriented system development (AOSD) is a technique that allows one to put a system?s crosscutting concerns into"modules"that are called aspects. Applying AOSD in real-time and embedded system development one can expect reductions in the complexity of the system design and development. A problem with AOSD in its current form is that it does not support predictability in the time domain.