The communicator has a professional role which is relatively unspecified and hard to define. To work with communication can mean several different tasks, who also might vary between different types of organizations. The purpose with our study is to clarify the professional title communicator and its meaning. By applying a power perspective on the communicators experienced professional role in meaning to find out who has the power over the communication.     Our study is made of qualitative interviews with four professional communicators working in private organizations. We have used semi structured interviews in our study which means that we before we went through with the interviews defined themes which the interviews were built upon.

The main purpose of this master thesis is to investigate the information seeking of lay politicians, part-time politicians and professional politicians in connection with the possible upcoming fusion of the two administrative regions, Västra Götaland and Värmland. The focus of this study has been to study how politicians use and evaluate information and sources of information, and to investigate if there are any differences in how different categories of politicians seek information. Seven politicians were interviewed using semi-structured questions, and a phenomenographic approach was used to analyze the data. In Sweden there are few available studies of how politician seek information, but some international studies have focused on information needs, information sources, selection and evaluation of information. I have used previous research, and data from respondents to compile and analyze my results in three descriptive categories.

Today, branding is not a phenomenon but rather a prerequisite for a brand to be able to both survive and grow stronger. During the last couple of years, personal branding has come to be an established term, just like corporate branding. With the growth of the social media and the thousands of ways to interact with each other personal brands face great competition. It is more difficult than ever to maintain a strong brand, partly because of this. There are several growth options for brands.

The purpose of this study was to investigate to what extent  young adults use media to create the image of themselves. The questions we wanted to answer was as follows: what does the media use of young adults look like compared to their attitudes towards media content; what awareness do they have of other young adults attitudes concerning media content; and finally, how do these attitudes affect their own media use?Media consumption is a great part of  the daily lives of young adults living in Sweden: the national  average media consumption is seven hours a day, for 15-24 year olds. This provides a new way for young adults to express their identity - by showing their use of different media content, they can change other's perception of themselves.The method we used in our study was a combination between a quantitative and a qualitative method. We first made a survey in three classes with senior year high school-students, in a Swedish school.

Purpose: The purpose of this thesis is to investigate potential associations between usage of the cash flow statement report and time perspective in which companies? acts and set goals. Method: Our approach is quantitative, using empirical data summarized in a statistical procedure. The result is thereafter analysed through the developed analysis model from which conclusion is drawn. Results: We have in the investigation stated that the usage of the cash flow statement report varies depending on the time perspective in which companies? acts.

Reading spaceFurniture for reading for the new city library of GöteborgThe main purpose of my project has been to inspire people to read books at the library. I wanted to create something very site specific and chose a room on the second floor of the new city library to work with. To be able to relax, feel inspired and to concentrate on reading, the visitors of the library need to experience a sense of security. My solution to the different conditions or problems in the room and the needs I identified is a seat hanging inside a frame. When sitting down in the seat, the frame is low enough to see over but it is still experienced as a private spatiality.

This is a study in how astronomy has been taught and is being taught in Swedish schools from 1905 to this date with an emphasis on the latest 30 years. It concerns the regulations and methodical recommendations/curricula for Swedish junior high school/Swedish Comprehensive school for the years 1905, 1933, 1955, 1958, 1962, 1969, 1980 and 1994. The matter of integrating astronomy with other subjects and different methodical approaches is also considered. The problem with textbooks written only for one subject when the teacher tries to integrate subjects is emphasised.Physics textbook analysis shows that astronomy teaching has over the years developed, from being based on observations, to become more and more theoretical. It also shows that the amount of practical exercises has been fairly constant in physics textbooks during the seventies end eighties but now in the nineties varies a lot from textbook to textbook. The amount of liberty the textbook gives the pupil in finding knowledge and answers himself in the practical parts of astronomy was at its lowest during the seventies.

Background: Practical blood flow restriction (pBFR) combined with resistance training has been proven to facilitate muscle strength despite training at low intensity. However, research investigating the effects of long-term pBFR-training and its periodization with strength training (ST) at a higher intensity is lacking, as well as the effects of occlusion training on blood lactate levels (BLL) over time.Purpose: To compare the effects of 2 weeks of pBFR training followed by 2 weeks of ST (BFR-ST) with 2 weeks of ST followed by 2 weeks of pBFR training (ST-BFR) on anaerobic performace and BLL.Method: 5 adults (age 23 ± 2 years) with a minimum of 1 year of ST experience were recruited and randomized into BFR-ST (n=2) or ST-BFR (n=3). Anaerobic performance was measured using a 30-s Wingate-test and BLL samples were collected <1 and 5 minutes post-Wingate. Data and samples were collected before the intervention and after the 2 protocols.Results: No differences were seen between groups in anaerobic output or BLL after 4 weeks of training (p>0,1 for all values). A decrease in time to peak power (tPP) were seen in both groups with an advantage for BFR-ST (-37 ± 8 %) over ST-BFR (-27 ± 22 %).

Syfte: Studien syftar till att öka förståelse för hur reformen Hälsoval Skåne har påverkat såväl offentliga vårdenheter som privata aktörer och härigenom lyfta fram olika problematiska aspekter som upplevts. Metod: Kvalitativ metod, fallstudie. Empirisk analys: Studien visar bland annat på att det krävs en överrensstämmelse mellan de interna och externa faktorerna. Studien visar även att företagen inte kan forma sin strategi fritt utan att vissa faktorer måste tas i beaktande vilket går i linje med strategic fit och the design school. Vidare har även ett first mover advantage identifierats vilket i sin tur skapat barriärer likt de Porter beskriver i How competetive forces shape strategy. Ekonomiska aspekter har även identifierats vilka är av stor vikt för att överleva i hälsovalet men även olikheter beträffande konkurrenssituationen visar sin inverkan. Slutsatser: De aspekter som bland annat kan tänkas vara avgörande är företagets ekonomiska styrka samt omfattning av annan vårdverksamhet. Vidare visade det sig att uppstarten av Hälosval Skåne gav upphov till fördelar för de aktörer som var med från början..

Northeast Stockholm is a region developing fast. There is already a great need for new transport solutions for the people commuting to the city, since long queues slow down car traffic and the local railway, Roslagsbanan, needs to be upgraded to attract more travelers. The competitive advantage of rail?traffic over the car when it comes to greenhouse gases and air pollutants is another reason to develop Roslagsbanan.This report investigates the differences between car and train to create a basis for a proposed expansion of Roslagsbanan. Once the proposal is presented, costs, emissions reductions and public benefits are analyzed.

November 1, 2010 the audit requirement in Sweden for small and medium enterprises was abolished, after many years of discussion. This essay aims to examine the effects of the abolishment of the audit requirement on credit. The intention is to draw conclusions about how the possible negative effects of the abolishment of the audit requirement could be prevented.The study has been made using a qualitative method to get a clearer and broader explanation that leads to deeper understanding. It includes an interview with creditors from one of the largest banks whose position represents a large group of lenders. In addition to the lender, two auditors with years of experience have been interviewed.Analysis of collected data has shown that there are both advantages and disadvantages of abolished mandatory auditing.

The main purpose of our thesis is to discuss the subject e-books from a Swedish public library perspective. The aim of the thesis is to locate and analyse statistics in regards to lending electronic books in public libraries. With this background a text analyse have been done, which views different arguments about e-books. We have studied the current statistics about lending e-books to the public users, the statistic material was gathered from the two main providers of e-books, eLib and E-biblioteket. With this statistic report as a background, arguments from scientists, journalists and users of e-books have been studied.

This essay aims to investigate how Swedish Public Libraries market their activities in video games for youths. It also highlights how the library, on the basis of the unique opportunities of the video game medium, can develop this marketing to build a relationship with youths. The empiric evidence is based on a survey of answers given by 30 librarians responsible for video game collections, and qualitative telephone interviews with three of them. The essay?s theoretical framework is based on Philip Kotler and his co-authors? marketing theory which consists of five stages: Marketing research, segmentation, marketing mix, implementation and development.

This Master's thesis aims at pinpointing the political arguments that appear in the recent debate on scientific publication. There is a widely spread opinion that prices on digital resources are far too high, thus taking up a major part of the University libraries budget, while publishing companies make high profits. It is also a common opinion that the current publishing method does not take full advantage of the possibilities of electronic publishing. Lately a number of alternative ways of publishing have been initiated and discussed, generally referred to as open access. Open access published material is available free of charge and free of most copyright and licensing restrictions on the public internet.In this thesis the minutes from four hearings held by the UK House of Commons in the spring of 2004 are examined.

This Master Thesis has been carried out as a new product development project in collaborationwith G-Man Tools AB located in Edsbyn. The purpose of the project was to construct a newpruning saw there the blade is integrateble in the handle, thus a foldable pruning saw.The work has been performed on the occasion of G-Man Tools AB wanted to improve theirproduct range by creating a saw that complement their range of quality saws. They have a similarproduct today, but they do not manufacture this product by them selves and it is not directlytargeted against garden use, which is a disadvantage when it is one of their major markets.Even though almost the entire chain from the requirements of the users to drawings has beentaken into consideration, emphasizes has been put on generating ideas. However the first thingthat was carried out was to establish a productspecifikation from interviews with users and thecompany?s experience.