Trade Unions are finding it increasingly challenging to appeal to employees and all trade unions alike are encountering new challenges to attract and retain members. Additionally a more diversified and educated labor market is creating demands for trade unions to better meet individual needs. The purpose of this study was to explore and analyze the role of branding in Unionen, the largest white-collar trade union in Sweden, and how branding efforts help in attracting and retaining trade union members. The theoretical foundation of this thesis is based on theories related to corporate branding and relationship marketing. Furthermore, the study develops and introduces the concept of member branding in the context of trade unions.

The pace of product development is increasing. It is important to keep high quality in theproducts even though the time for product development decreases. Those companies whichcan utilize previous experiences are positioned with a significant Competitive advantage. ToABB Robotics it has become evident that the knowledge transfer process within the productdevelopment department is inadequate. This study was a result and an attempt to address thisunsatisfactory insight.

The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important Competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.

This study explores the shift in football recruitment from traditional scouting to data-driven methods, focusing on Sweden. It investigates how football organizations can enhance competency for effective data-driven recruitment. Through qualitative interviews with elite Swedish football organizations, the study emphasizes the need for competence development for proficient data-driven recruitment. To address the enhancement of personnel competency in the recruitment process, this study poses the research question: "How can football organizations effectively promote competence development to optimize their utilization of data-driven recruitment?" The results highlight the importance of targeted education, combining expertise in data-driven recruitment with a broad skill set.

This study compares different articles on aftonbladet.se and the availability of comment fields on the articles. It is not possible to comment all of them and we examined which you could and which you could not comment on. The study?s purpose is to examine how well the comment fields on aftonbladet.se take advantage of the opportunity to create a deliberative discussion that the public may take part of. This study looks at what subject matters it is possible to comment on and if there are any statistical correlations between those subjects that you can?t. This study analyses 250 articles on the news site aftonbladet.se with a total of eleven variables between the 26 of November and the 7 of December.

Background: Today, It?s not uncommon that international companies and organizations have a higher turnover than the GDP of developing countries. Consequently, this may suggest that the choices companies make in the context of their business has a great potential to influence the world from an economic, but also from a social and environmental standpoint. From this the notion emerged that companies have a responsibility, referred to as Corporate Social Responsibility (CSR). A clear definition of the CSR concept is difficult to find, more than 37 different definitions has been identified.

Corporate Social Responsibility (CSR) is a concept that is growing increasingly important, with more and more companies acknowledging that they have an obligation to the environment in which they operate. We were interested in inquiring into why companies chose to do so, even though there are no laws that condition them to engage in CSR. One answer to this might be that companies use CSR as a way to distinguish themselves from the competition as well as to gain trust and goodwill from the stakeholders. When it comes to Corporate Social Responsibility, the question is no longer whether or not companies should engage in it, but how they can gain Competitive advantage by doing so. This study aims at providing a framework for possible ways of integrating CSR and branding, as well as different strategies for CSR-communication. We also tried to define how, and why, consumers respond to CSR-initiatives.

Campylopus introflexus is a moss species that originates from the southern hemisphere and has spread worldwide during the 20th century. Today it is classified as an invasive alien species in many countries, and it has been seen during inventories that it has become widespread in Sweden as well. The purpose of this essay is to contribute to new knowledge about how this moss affects species diversity on Calluna heathlands in Sweden. The study includes both fieldwork and an analysis of scientific literature on the subject, and the question that is answered is if C. introflexus has an impact on species richness in the heather peat.

The company LightLift Esystems AB manufactures patented motorized lift systems for the illumination of halls with high ceilings. The company wants a new design for singular heavy lights in order to be more competitive.This project consists of the development of the new design under the requirements and specifications imposed by the company. The new design must support lights up to 300kg and keep the overall dimensions as low as possible without modifying the driving unit.This document contains all the designing steps followed to reach the final solution as well as the material selection, manufacturing process and assembly of all the parts that form it.The solution obtained shows to be very competitive with other alternative products, since this new design triples their maximum load capacity while the dimensions are very similar.In this context, the optical appearance was also very important to the company and so it was another main objective of this project. From an aesthetical point of view, the final solution proves to be very compact and versatile since it can either be hidden behind a false ceiling or covered by a plastic case that gives the design a very nice look.Finally, the solution achieved fulfils all the requirements and specification previously imposed. It is reliable, compact, cheap to manufacture, easy to assembly and it has a good optical appearance. .

This thesis has been carried out onbehalf of Lindborg & Sons in Örsundsbroand is a concluding part of the Bachelorof Science program in ConstructionEngineering at Uppsala University. Theaim of the project is to make a plea fora database of good examples of themachine room types using Revit drawingprogram, and work out a correspondingworksheet .At the start of the process it becameapparent that there were somedifficulties in using Revit to creatingmachine room types of the variety whichthe company builds. For modelling ofoblique, curved and irregular lines, Ihad to use my AutoCAD Architecture andthen import them into Revit.The creation of calculus in Excel wastime consuming. On the other hand, it isa one-time work to create the template.The advantage of Excel is that there isno need for a re-calculation at the costof various types of machine hall. Allthat is needed is to replace the variousparameters.

In Sweden today almost all people are connected to a bank in some way. It can range from loans, savings, shares, etc. They have a current account where salaries, student aid etc. is paid. Due to the large selection of banks, it has become more important for banks to be competitive in their services to their customers so they don?t change bank.

GPS is perhaps the future in agriculture. The next years will show it but the precision becomes only better and better and the number of users becomes only more and more. This work shows experiences from today's users and how the profitability can be improved on a farm with normal plant cultivation. The aim is to show how big the actual advantage can be to have a GPS and how good precision there is with the equipment. John Deere and Trimble are the big producers of GPS equipment to the agriculture.

The Swedish boat industry is considered quite conservative and subject to only limited development. The purpose of the study is to explain the structure of the boat industry, to analyze and evaluate ways of competing and provide recommendations for developing a competitive strategy. The aim of this thesis is to explain how to be competitive in the Swedish boat industry. To be able to do so three areas are used to deepen as well as broaden the understanding. The three areas within competitiveness we have chosen to highlight are differentiation, individualization and distribution.

Introduction: More and more companies have realized that keeping and using the knowledge in their companies is getting more important to get or keep a Competitive advantage. The companies? organizational culture and knowledge management are essential to create knowledge transfer. Also that the employees and the leaders of the company knows how knowledge- and information transfer arknkoe done best for them. That is why we chose our purpose to be:The aim is to understand the differences between managers and employees perception about knowledge- and information transfer in a manufacturing company.

The project was performed in collaboration with Husqvarna, one of the world?s leading manufacturer in the market of electric outdoor products. The report is a thesis work of a bachelor mechanical engineer program, in the field product development and design.The project is a study of the development opportunities within drive belt for a gear driven gearbox to one of Husqvarnas petrol powered hedge trimmers. A big part of the project was also to find combinations of materials for all components in the gearbox, to reduce weight and maintain or improve the performance of the system. Belt drive was of interest to investigate as an alternative solution to the current design that can reduce wear on the system at a performance test performed in the company before the product is released to market.