Background: Change factors have appeared in advertising and customer understanding has grown among companies, which have led to important competitive advantages. Advertising agencies are not the only ones benefiting from this expertise anymore, but companies are starting to thus take clients from advertising agencies. They are also taking intermediaries, such as production, over more and more jobs from advertising agencies. This has led to an even tougher competition in the market and that advertising agencies are losing their jobs. The increased competition in the market, has also led many companies choosing to change its advertising agency, to think in new and changing strategies in the enterprise.

På senare tid har konkurrensen om kunder ökat bland företag vilket gör att behovet av konkurrentanalyser har ökat. Trähusbranschen är en bransch där behovet av konkurrentanalys är extra stort eftersom det finns många företag som konkurrerar på en begränsad och konjunkturkänslig marknad. Konkurrensen inom branschen blir dessutom hårdare eftersom kunderna oftast är privatpersoner med stora krav på produkten men med en begränsad ekonomi. I denna rapport har konkurrensförhållandena inom trähusbranschen undersökts på en geografiskt begränsad marknad. Undersökningen inriktades på att hitta de absolut viktigaste faktorerna som gör en husleverantör framgångsrik.

The main purpose of this report is a first step to cover the scarcely investigated subject of interspecific competition between roe deer, Capreolus capreolus, and fallow deer, Dama dama. The report focuses on the distance between individuals of roe and fallow in the study area as well as which factors that is affecting the variation in distance depending on fallow deer group size and changing population density over time and in two areas. For additional information the history of the populations, such as harvest and distribution, is also investigated. The report came to the conclusion that interspecific competition between the species do occur. The elevated distance between individuals of the two species is clearly significant. The most important factor affecting the distance seemed to be the size of the fallow groups.

When the independent upper secondary schools were started in 1992, it meant a change in the competitive relationship for the local upper secondary schools. A reduced number of students during some years ahead, while the number of independent upper secondary schools increase will probably result in tougher competition between upper secondary schools.The purpose of this study is to review and compare financial and performance management between a public and an independent upper secondary school. The dissertation will focus on the now existing competitive relationship between the two types of upper secondary schools.The theory underlying the study is Porter's model - five competitive forces. The model is applied to the local upper secondary school and used to identify competitive factors affecting upper secondary schools. The study is using a qualitative approach with five interviews at two upper secondary schools, one independent and one public, located in the same town.The comparison of financial and operational management of upper secondary schools indicate that the differences are not as great as we first imagined, but that there still are some differences.

Parallel imports often lead to lowered prices and is therefore regarded as good from a consumer's point of view. From a business'point of view this is not always the case. When do parallel imports occur? Is it possible to prevent parallel imports to protect an introduction of a product in another member state? The purpose of this thesis is to present situations where parallel imports occur and to see if it is compatible with competition law to prevent parallel imports. Furthermore I will analyse the future development after the group exemption of vertical restraints enters into force in June 2000.

Abstract This master thesis is a result of the work thas was done for my entry in the international architectural competition Urban spaces and urban life in Ørestad South, that was announced by Ørestadselskabet on the 31st of October 2006. The project work lasted from early November until the deadline on 14th of February. In addition to the proposal that was handed in, the master thesis consists of a number of reflections about the work that was done and design work in general. The proposal is an answer to a not that evident task. One would expect that the assigment was clearly defined in the brief of the competition like this. And so it seems to do but to define the real assignment and join your own aims to it from such an extensive brief can be quite time consuming. Why do architects participate and what is an architectural competition? How does the brief affect the choices and statements made by the entrants? What is a square? What is the strategy that leads to a convincing concept? The role and use of a concept in the design process.

This thesis is about university spin-offs and the competition in high technology industries. In the light of efforts to increase the competitiveness of the European Union, an effective transfer of cutting edge technology from universities to the industry plays an important role. University spin-offs, start-ups founded to exploit academic inventions, are likely to face considerable market entry barriers. This is among other reasons due to high capital requirements for further technology development and lack of complementary resources. With a combination of relevant literature and empirical investigation, commercialisation of technologies within spin-offs is investigated and analysed.

AbstractAuthors: Mikael Gustafsson & Kristofer von WachenfeldtTitle: With help from people and cattle; to recover from mental illness in a rural environment [translated title]Supervisor: Kent-Inge PerseiusPurpose: The aim of this study was to examine feelings of recovery from mental illness in the perspective of individuals participating in Nymålen; a rural- situated facility focusing on recreation- and work- related interventions. The study took place outside of Oskarshamn, Sweden. The study focused on if, and in that case how, Nymålen contributes to recovery from mental illness. We were also interested in which factors affecting the recovery-process, as expressed by the participants themselves.Method: Eight individuals from Nymålen participated in individually performed semi- structured interviews. The collected data was then coded and categorized to enable further analysis by using Qualitative content analysis inspired by Graneheim & Lundman (2003).

Through interviews, a questionnaire survey and an in­depth analysis of the Swedish magazines Veckorevyn and Magazine Café has a number of parameters been made visible. It was difficult to obtain an unambiguous result when the journal's target audience is crucial for the cover design. Nevertheless, we can generally say that the transparent varnish of covers, PMS colors and enclosing the journal in plastic do not increase the attention value, as this occurs in many magazines. Due to today's tough competition among journals, we believe that they will need to niche themselves much harder to survive. We also believe that the new, big trend is that more covers will become more plain and stylistically pure, with one big communicating image and fewer coverlines, as many covers were designed during the 1940s..

Since we all live in an increasingly globalized world where goods and money are transported more easily and with tougher competition, it is a natural step for Swedish companies to establish themselvs abroad in order to increase their gorwth rate and reach more customers. Today all of us belong to the same global network and the purpose of this thesis is to investigate which factors are important for companies when they choose to establish themselvs on a foreign market. The focus of the investigation has been the market of Germany and Spain, since both countries just like Sweden are members of the European Union, but still have quite different characteristics. We, the authors, have also been living in Spain and Germany during the time of investigation and writing. The companies we have chosen to look closer into are Abba Seafood, which now has merged with Procordia Food, and Oatly AB.

This thesis aims to study the indirect effects of the Europeanization on national parties and the presence of an established national opposition towards the European Union (EU) and its effects in Sweden, as a result of the so-called conflict of Vaxholm. The questions asked were whether or not it existed an established national opposition towards the EU, and if so, what the opposition consists of substantially. The research method, which was used, is a quantified text analysis on the chamber debates of the Swedish Riksdag and the party congresses of Socialdemokraterna. The study shows that there is an ambivalent opposition towards the EU and its effects in the aftermath of the conflict of Vaxholm.  Socialdemokraterna presented resistance, but did not manage to present apparent alternatives, which left the party with a rather indistinctive opposition. In contrast to the right-wing party, the left-wing party had some profound difficulties in positioning itself in the new and globalized economy. I therefore suggest, that it might be more providing and exhaustive to introduce Azmanova?s ideal-type analysis, which instead of positing parties on a left-right continuum, posit parties after respective party?s opinions concerning the risks or opportunities which the EU and the internal market?s effects. .

The Swedish telecommunication market was prior to the official deregulation 1975 characterized by Telia?s former monopoly position. This thesis studies how the deregulation of the market, and the thereby increasing competition, has affected Telia and how it has influenced Telia?s marketing strategies.The theoretical framework, from which the conclusions will be made, is a combination of the theory about strategic learning behaviours by Slater et al, and Grönroos? theory about a marketing continuum. The empirical work material is the result from two interviews with former key figures at Telia, and a briefing of Telia?s annual report between the years 1993 and 2006.Research findings indicate that Telia has gone from being product oriented with a strong technical focus, to becoming gradually more market oriented with competition orientation but foremost customer orientation as their most distinguished learning behaviours.

The purpose with this study is that examine if the contingency factors as sort of market and competition can affect the companies, which means of control they apply..

The 1990s were one of the most profitable periods for European airline companies, mainly because of development of world economy and increasing globalisation trends. However, towards the end of the decade, a global economic downturn, high oil prices and new forms of competition turned the industry towards troubled times. The European air-travel industry had to face and accept the new airline business concept, called low-cost or no-frill airlines. In these conditions, traditional airlines had to rethink their strategies and question the old business model. As a response to the competition, European traditional full-service airlines formed alliances or networks to expand the route network and to increase efficiency.

Environment friendly transports are one of the main topics in the industry and society today.Shell organizes an annual university competition called Shell Eco Marathon. The goal is to buildthe car that consumes the least fuel during a race. KTH participated for the first time in 2006.The engine for this competition, DoubleTwo, has been developed within the school. Theprinciple is a two stroke counter piston HCCI engine with variable compression ratio. HCCIstands for homogenous charge compression ignition.