The aim with this master?s thesis is to examine the information practices and information literacies among social workers in the field of the social services and in the work with child welfare investigations. This is in this study related to their ambition to fulfill the requirements of an evidence-based practice. On a theoretical level, the study is based on three theories grounded in the idea of situated learning and of human activities based in a social context. These are the sociocultural theory, the theory of communities of practices and the theory of information practices.

The purpose of this thesis is to examine if academic libraries market e-journals, and if so how this work is carried out. The ambition is to study what channels and methods the Libraries use, to inform their users that they have access to e-journals. The aim is also to survey if the libraries evaluate the use of the e-journals, and if so how. The objectives of the work are reached by using two main methods, document analysis and qualitative interviews. The study has been performed on three university libraries.

Sports Marketing is a growing part in the world of sports today. Our main purpose of this paper was to analyze which role marketing plays for an ice hockey organization in the Swedish elite today. For this study we did a case study research on the Swedish team Södertälje Sportklubb, where we interviewed seven people. In addition to the people in the organizations we chose to interview two sport journalists. This research was made from an organizations point of view and all of the interviews were of qualitative character.

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Ordet upplevelse används idag av många företag i olika branscher för att beskriva företagets tjänsteutbud. Inom marknadsföring används upplevelser för att tränga igenom det tilltagande mediebruset och för relationsbyggande åtgärder. Syftet med uppsatsen är att undersöka huruvida eventbyråer profilerade inom relationsskapande event marketing använder begreppet upplevelse och vad det har för betydelse för deras verksamhet. Med ett hermeneutiskt förhållningssätt och en induktiv ansats har jag genomfört en kvalitativ intervjustudie baserad på intervjuer med sju eventbyråer. Studien visar att upplevelse som fenomen är en viktig effekt av relationsskapande event marketing, men att det finns en paradox ifråga om användningen och beskrivningen av begreppet.

The aim of this study is to look how the Social Service has handled custody issues. The study has a legal and social aspect with a purpose to investigate how the law affects the social administration as well as the family. During a period of one year a quantitative and qualitative study was performed within the social administration in a nearby community. The study focus is partly on the relationship between the law, family and society. The main questions have been: Which one of the parents, mother or father, did in fact get the custody and why? How has the children?s point of view been reported in the inquiry? A child needs a well organized everyday life in a preferably conflict free environment.

The purpose of this study was to find out what are the information needs of the nurses and if the hospital library can satisfy these needs, and see how the hospital library reaches the nurses with their information provision. The main questions are: what kinds of service exist at the hospital library? What kinds of needs have the nurses concerning the hospital library? How are the needs satisfied by the hospital library? What marketing strategies are used by the hospital library to reach out to the nurses? Is it enough to achieve the goal? The method in this study was a case study with the emphasis on the qualitative interviews. The study was conducted at the hospital library at Södra Älvsborgs Sjukhus in Borås. The interviews concerned the nurses views on the hospital library, information needs and marketing.

On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

The purpose of this essay is to investigate the airline industry and its part in the mobile community. Further on, to investigate the factors that throughout history are having an impact on the airline industry and have lead to the condition of today. Through this information we are outlining the future of the airline industry.This essay has been written in a qualitative approach. The empirical gathering has been made through interviews based on open discussions between the interviewers and respondents. We started out with creating a theoretical pre-understanding and continued by comparing how well these theories matched the reality.The gathering of the theoretical material was chosen on the basis how well it matches the subject of our essay.

Background: Ambiguity and confusion of ideas within the area of social responsibility have led to that companies not really know how to work with these types of questions. One way for companies to deal with their social responsibility is to affiliate to an initiative that exists and through this show their standpoint. One of these is Globalt Ansvar, a Swedish governmental initiative that is based on Global Compact?s principles and the guidelines of OECD. What does it mean for the companies when showing their point of view? Is this a way to gain legitimacy?Purpose: The purpose with the thesis is to judge if organisations? work with Corporate Social Responsibility gains more legitimacy by affiliating to Globalt Ansvar.Research method: A survey made through telephone interviews with representatives from all of the fifteen Swedish companies which today are affiliated to Globalt Ansvar.Conclusions: In order to give the affiliated companies more legitimacy, Globalt Ansvar has to be a legitimate initiative.

Syftet med uppsatsen var att kartlägga vilka faktorer som konsumenter prioriterar när de väljer hotell.De respondenter som besvarade enkätundersökningen var författarnas vänner på community-sajten Facebook. Detta gjorde att urvalet blev snedvridet och den största ålderskategorin var 20-29 år. Vi tycker att detta gjorde studien mer intressant då vi har fått fram tydliga resultat kring vad denna åldersgrupp tycker är viktigt.Respondenterna i åldersgruppen 20-29 år tycker att Plats, Pris och Personer var de tre viktigaste faktorerna som de prioriterade vid val av hotell..

The aim of this research is to evaluate whether the social environment of Swedish high school students affects their views on the multicultural society. The research material was collected through the use of two focus groups containing high school students from two different schools, one group is used to a multicultural social environment while the other group is used to a less multicultural social environment. With the researcher acting as a moderator in the focus groups, the students discussed different questions regarding multiculturalism, gender equality and religion. The theory that this research is based on suggests that the social environment and the social capital affects the students views on the multicultural society. The results of the research were evaluated and connected to the theory.

Event marketing har allt sedan begreppet instiftades runt tiden för OS i Los Angeles 1984 varit starkt praktikerdrivet, vilket även återspeglas i den litteratur som skrivits om fenomenet. Den största delen av denna är av normativ karaktär och antar skepnaden av handböcker snarare än av akademisk litteratur. Bland författarna råder dessutom stor oenighet angående vad som faktiskt innefattas av begreppet event marketing. För den person som försöker förstå vad event marketing handlar om utgör detta ett problem; ett problem som ligger till grund för denna undersökning. Utifrån den ovan beskrivna situationen formulerades för undersökningen följande syfte: Genom att ur ett marknadsföringsteoretiskt perspektiv studera olika författares och praktikers definitioner av och uppfattningar om event marketing, precisera de fenomen som bör innefattas av begreppet.

The purpose of this study has been to investigate how psychosocial support for families where a parent suffers from a life threatening illness can be constructed. The intent was also to explore how the child's perspective is protected and what barriers and opportunities there are for family oriented support. The study has a qualitative approach and includes interviews with four social workers. The interviews were analyzed with a systems theory and attachment theory. The conclusions are that the whole family suffers psychological and social pressures when a parent is sick.

Denna studie är ett fall av organisationers användande av cause-related marketing. Syftet är att beskriva utvalda organisationers strategier med och användande av specifika cause-related marketing-aktiviteter.Organisationers vilja att bygga relationer med intressenter ökar ständigt och det blir allt mer populärt bland organisationer att ta ett socialt ansvar i hopp om att förbättra denna relation. Att organisationer säljer produkter och donerar en summa till välgörenhet benämns cause-related marketing och är ett vanligt välgörenhetsinitiativ vilket ofta upplevs positivt. Dock finns en skepticism mot organisationers användande av detta verktyg då intressenter i vissa fall ifrågasätter organisationers bakomliggande motiv. Detta innebär att utformningen av varje specifik cause-related marketing-aktivitet är avgörande för dess framgång.För att besvara syftet med denna studie har samtalsintervjuer och en kvalitativ innehållsanalys använts.