AbstractTitle: Brand communication ? An analyze of Borka and BayIcons communicative labor in relations with WJOS. (Varumärkeskommunikation ? En analys av Borka och BayIcons kommunikativa arbete i relation till WJOS)Number of pages: 53 (55 including enclosures)Author: Johan LarssonTutor: Göran SvenssonCourse: Media and Communications Studies CPeriod: Second term / autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose of this essay is to study how two small Swedish clothing companies, Borka and BayIcon, manage their brand communication. Brand communication includes work with target groups, brands, media and finally communication in a bigger perspective.

Baskettränarna i klubben upplever att de kan påverka verksamheten och att deras engagemang gör skillnad för de basketspelande barnen och ungdomarna, för klubben och för sin egen personliga utveckling. Tränarna erfar att det är lättare att påverka och ha inflytande i den interna tränarrollen än i den externa tränarrollen. Omgivningens individer gör skillnad på tränarna och bemötandet tränarna får upplevs vara beroende av vilket kön, vilken ålder och vilken etnicitet tränarna har. Inom basketklubben upplever tränarna att det finns en lyhördhet och öppenhet för varandras olikheter, dels på grund av att alla känner alla i klubben och för att det finns ett socialt klimat och en tydlighet i organisationens beslutsprocesser som gör att tränarna upplever att de kan påverka verksamheten och att deras engagemang är viktigt och meningsfullt. Syftet med uppsatsen är att genom kvalitativa intervjuer med unga baskettränare och öppna observationer i en stockholmsbaserad basketklubb problematisera och se närmare på hur de unga idrottsledarna anser sig ha möjlighet att kunna påverka mer än själva idrottsutövandet inom ramen för sitt engagemang.

The purpose of this essay was to explore how the first-line managers in eldercare motivate their employees. In addition, we intend to study how the first-line managers acquire their leadership skills. To find answers to this purpose, we asked ourselves the questions; how acquires first line managers knowledge of how to motivate their employees? What is the first-line manager?s perception of motivation against their employees? The method we used was qualitative interviews with eight first-line managers in elderly care in Stockholm area. The results were analyzed by using two theories, Maslow?s hierarchy of needs and Hertzberg's two factor theories.

We want to search knowledge in how teachers with a focus on after-school recreation centre estimate how their own competence is used in after- school recreation center and school and what expectations/apprehensions they have on their profession in the future. In our study we have asked teachers with a focus on after-school recreation center how they estimate that their competence has been used in after-school recreation center during the last three years. The method we have used to illustrate this is the Delphi method Nordänger (2009), where we interviewed eight respondents by e-mail. From the responses, we have found that teachers with a focus on after-school recreation center experience that their skills should get more attention in the school. They want to combine care and pedagogy that supports students' physical, intellectual, social and emotional development.

This thesis examines the subject of reference interviews and the ways librarians form an opinion of users information needs. Using literature and interviews with three librarians I look at the questions below: - Why and when are reference interviews needed? - What significance do they have? - What ideas exist about the performance of reference interviews? - Are there any differences in librarians views of the questions above compared to views in the literature? Results from literature studies and interviews show that reference interviews can be important when librarians try to find out more about users information needs. However its neither necessary nor possible to analyse all reference questions. Librarians therefore need to determine if a reference interview is needed or not.

Syftet med denna studie är att undersöka hur lärare använder sig utav IKT för elevernas lärande samt vilken kompetensutveckling inom IKT de får från sin arbetsplats. Två teorier tillämpas i studien, det sociokulturella perspektivet och TPACK modellen. För att besvara frågeställningarna har en kvalitativ metod i form av intervjuer genomförts. Resultatet visar att det finns en variation i hur lärare använder sig utav IKT för elevernas lärande, bland annat användes IKT i form av presentation och för informationssökning. Vidare visar resultatet att lärare generellt får kompetensutveckling inom IKT men att den ges på olika sätt och ibland utanför arbetstiden.

Syftet med min studie har varit att undersöka om fritidshemmet kan utgöra en matematisk lärandemiljö. Jag har studerat vilka aktiviteter som kan eller skulle kunna bidra till att barn utvecklar grundläggande matematiska kunskaper. Dessutom har jag försökt identifiera hinder för fritidshemmet som matematisk lärandemiljö. För att undersöka detta har jag använt mig av deltagande observation som metod samt intervjuer. Datamaterialet har samlats in på två fritidshem i två olika kommuner.

This thesis focuses on information seeking and use by volunteers and employees in women?s organisations helping women who have been subject to violence. These organisations for example provide help and support, legal assistance and temporary shelter. Semi-structured interviews were carried out with five women working in Terrafem, which is a women?s organisation directed towards women with a non-Swedish background.

With the rise of the internet especially and information- and communication technology in general, the opportunities for fast and effective communication and sharing of information have proliferated. In relation to the new technologies, the citizens? demands on organizations? communicative efforts have increased. Today?s citizens have high standards regarding transparency, the opportunity to dialogue and have hopes to influence the public sector.

Projektet har undersökt om medveten motorikträning ger några eventuella effekter un-der en sjuveckorsperiod. Projektet ger en bild av hur barns motoriska förmåga kan för-bättras under denna relativt korta tidsperiod. Två barngrupper med 12-15 barn/grupp deltog i projektet, en grupp med fyraåringar och en grupp med femåringar, Under pro-jektets gång hade barngrupperna vars en timme varje vecka under en sjuveckorsperiod som ägnades åt medveten motorikträning med fokus på momenten springa, hoppa och krypa. Vid första och sista tillfället observerades barnen med utgångspunkt i ett obser-vationsschema som skapats med inspiration från MUGI observationsschema (Ericsson, 2005). Projektet visar att medveten motorikträning under en sjuveckorsperiod ger viss utveckling av barns motoriska färdigheter när det gäller att springa och hoppa.

The aim of this study is to become aware of how the children at the after-school care perceive the adults at after-school care. The most interesting parts are to find out what they thought made a good teacher, which qualities were preferable and how the children expressed their opinions. The children often spend long time at the after-school care which means that the children?s work environment matters. The children look at adults from another perspective and see other qualities than adults see in each other.

The purpose of this discourse-analytical study is to investigate teachers? beliefs about writ-ing and writing instruction and how their beliefs and writing instruction can be understood in relation to the Lgr11 syllabus in Swedish. The study included five teachers who teach in grade 6 of primary school, where I applied Roz Ivani??s theories of written discourses, based partly on interviews with teachers and classroom observations of teaching, partly on the Swedish curriculum for grades 4?6. The result shows that teachers move within creativi-ty, process, genre and social practice discourse, while the skills of discourse and the socio-political discourse lack matching.

Abstract PurposeThis thesis aims to focus on how master students administer scholarly articles after they have found them. The purpose of the study is to detect how and to what extent people administer their articles from a personal information management-perspective (PIM).MethodTo answer the research questions, a web-based questionnaire survey was distributed which was announced to around 2,000 master students from different universities in Sweden. Most of the items in the survey focused on individual storage methods. The respondents were asked to rate the frequency of their different information administration behaviors on a seven level Likert-type-scale. Subsequently, items concerning specific information administration behaviors were posed, followed by questions on the respondent's sociodemographic status.

AbstractThis study was meant to cast a light on the use of music-instruments that exists in preschool environments today. Furthermore the purpose was to find out if instruments first and foremost, actually did exist, and what thoughts had been put behind that decision. The focus was directed towards the preschool teachers and their attitudes towards music instruments among preschool children, at the ages 3 to 5 years. The purpose of the study was to understand how preschool teachers thought of activities where music instruments where used. The study was made from interviews with six different preschool teachers from different preschools.

The purpose of this study is to examine how adult students, studying at an upper secondary school for adults, search for information for their independent tasks in different subjects. These independent tasks are frequent in most subjects and are a part of the ?investigation-work?. For most adult students this is a new way of learning. Fifteen qualitative interviews with adult students have been conducted.