The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

This thesis was performed at Scania?s purchasing department of non-automotive products inSödertälje, Sweden during spring 2007. The management of the purchasing department ofnon-automotive products believe that their internal customers might not have fullunderstanding of what the purchasing department does. This is a problem because the internalcustomers might not use the contracts negotiated by the purchasing department or they mightnot involve the purchasing department when making purchases.The purpose of this thesis is to examine if and how the internal customers? perception deviatesfrom the purchasing department?s perception regarding the task of the purchasing department.And also to create a communication package with the purpose of increasing the internalcustomers understanding of what the purchasing department does.

ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.

The study aimed to highlight workplace meetings´ benefit and what level of development. The study was done at a school in Lidköping and included two qualitative observations. Most of the groups´ members were women; one man was included in each group, and there was a mixed age structure of the meeting participants. The collection of data was then paired with the scientific literature and scientific articles. .. Our results demonstrate that group 1 spend 59% of the time on information and 41% of communication.

The purpose of this master's thesis is to discuss how young people view their possibilities of exercising power and influence in Swedish society and politics. To accomplish this we have used several different sorts of relevant material. As an introduction, we review the development of the Swedish research concerning youths, with focus on the development in the last two decades of the twentieth century. We continue with a study of important Swedish youth-political documents, especially of the Government Bill På ungdomars villkor: Ungdomspolitik för demokrati, rättvisa och framtidstro On the terms of the youth: Youth-policy promoting democracy, justice and hopes for the future. The Bill is the foundation of a new youth-policy in Sweden.

AbstractTitle: When the cat is away? A study of pedagogical leadership at a distanceLevel: Final assignment for Degree of Master of science (one year) in Educational ManagementAuthor: Evelyn JoelssonSupervisor: Ulla SebrantDate: 2013 mayLeadership is a subject that has been discussed for many generations. Today?s leadership is something completely different than what has been practiced before, in the more hierarchical companies, when leadership was something you were born to do and the workers had no choice but to follow. In the globalised world that we live in today there are demands of a different kind than before and physical distance between leaders and their followers gets more and more common.

Intresset i denna studie låg i huruvida organisationsstruktur påverkar den interna kommunikationen. Studien utfördes i samarbete med Region Halland. Avgränsningen gjordes till HR-verksamheten centralt, personalchefer och förvaltningschefer, där syftet med undersökningen var att beskriva och analysera upplevelsen av kommunikationen däremellan. Alla organisationer behöver kommunikation för att existera, det är kommunikation som utgör grunden och framgången för en organisation (Falkheimer & Heide, 2007 15-33). Genom kvalitativa samtalsintervjuer och inläsning på teorier om kommunikation besvarades nedanstående frågeställningar: Hur sker kommunikationen mellan HR-verksamheten centralt, personalcheferna och förvaltningscheferna?Hur påverkar organisationsstrukturen kommunikationen och hur upplever medarbetarna att organisationsstrukturen påverkar kommunikationen?Går det att identifiera eventuella kommunikationsproblem och i så fall vilka?Vad upplevs som effektiv kommunikation och vad upplevs fungera bra idag?Vem upplevs ha ansvar för att information skall nå fram till den eller de som är tänkt? Resultatet visade bland annat en upplevd otydlighet gällande information, svårighet med samordning, problematik kring förvaltningarnas storlek samt resurser på varje enskild enhet och svårighet att se organisationen ur ett helhetsperspektiv..

The aim of this master thesis is to study the relationship between general ethics and professional ethics, to attain an understanding of which values that are given priority in the profession of the librarian regarding personal encounter towards library users. The posed questions are: How can fundamental ethical principles be understood through the view of public librarians? How can policy documents regarding librarian ethics be understood through the view of public librarians? How can policy documents regarding librarian ethics be problematized in relation to fundamental ethical principles? We used four focus groups consisting of public librarians. Three theoretical frameworks create the base of the analysis; four fundamental ethical principles, ethical guidelines for Swedish librarians and recommendations for Swedish librarians in the reference service. Three main issues emerge in the study; equalistic personal encounter where the principle of justice is emphasized but also problematized, library users? integrity which mainly coincide with the principle of autonomy and finally the librarian?s professional role which are being defined by librarian specific competence to refrain violation of the principle of injury avoidance.

AbstractTitle: 2008- the year of the mobile-TV-markets expansion? (2008- ett år för mobil-tv-marknadens utbredning? Drivkrafter hinder och aktörer).Number of pages: 50Author: Hilda EngstrandTutor: Lowe HedmanCourse: Media and Communication Studies CPeriod: Fall Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this research paper is to identify the main operators on the mobile-tv-market and to map out the main forces behind its growth. What are the driving forces that creates a new disribution-market? Also to study how political media-regulation effect and urge the mobile-tv- market.Material/Method: Interviews with people from the mobile-tv-market. To read public-documents, press releases and reports from the government, media-companies and organisations has also been a method used to gain information.Main results: That the mobile-tv-markets growth is a result of several driving forces.

This thesis examines and measures differences in effciency between L1- and L2 language use for solving referential problems. Quantitative measures used in the study were time and error frequency. Qualitative measures, such as how the tasks and the participants own performance were experienced, were measured by an post interview and two questionaires. Two different tasks, a sorting task and a construction task, in which each informant was given the role as a constructor or instructor, were used for data gathering. A total of 20 dyads, divided in two language groups (English and Swedish) participated in the study.

Learning from traumatic events: a comparative case study of governmental close protection policies in the aftermath of the murder of Olof Palme and Anna LindhViolent and threatful crimes against politicians are as despicable as any other crime acts against citizen. However, if politicians are targeted solely due to their position ? the act can seriously damage the state and central government.This paper compares reports of government commissions and investigations which were initiated after the murder of Swedish prime minister Olof Palme in 1986 and secretary of state Anna Lindh in 2003. The purpose is to analyse and compare the conclusions and distinguish the main arguments that led to those conclusions and decipher similarities and differences through the lens of Tom Christensen?s instrumental perspective as well as Peter May?s social policy learning theory.

This study looks at how probation, client experiences, and criminal policy decisions affect recidivism in Sweden. Gaining a thorough grasp of how social, organizational, and political issues interact and impact the chances of rehabilitation and reintegration is the goal. Three research questions are addressed in the study: First, what are the causes of recidivism? Second, how is probation perceived by staff and clients in terms of control and support? Thirdly, what effects do political decisions have on probation services' operations and clients' chances for recovery?? A qualitative study was conducted with semi-structured interviews with twelve respondents, eight probation clients, three probation officers and one parliamentary politician. There were six themes that discussed the issue of recidivism from different perspectives, the collected data was analyzed through thematic content analysis.

AbstractAim: The purpose of this thesis is to research how women think about fashion in relation to their self and to others. Can clothes be an expression of who we are who we want to be and how we look at others? What are the main characteristics in this type of communication and what kind of information can be distributed using this tool?Method/Material: InterviewsMain results: Clothes can work as a tool to show who we are and what we are, mainly on short term. We use clothes for different purposes, sometimes we what to be seen and really show who we are and what we stand for and sometimes we just what to go with the flow and not be seen at all. We will always have a physical need for clothes but it is also a natural and important part of our individual expression and our identity.Keywords: Fashion, Clothes, Identity, Lifestyle.

The purpose of this study is to find out how IOGT-NTO conducted the debate about the Swedish negotiations with EU concerning the accession. The essay investigates how the debate was conducted between the years 1993, 1994 and 1995. A further distinction lies in five requirements IOGT-NTO delivered before the negotiations.The material for this study lies primarily in the editorial pages of IOGT-NTO's magazine Accent. The background content comes primarily from secondary sources and deals with the temperance movement and IOGT-NTO, and dealing with the EU and the Swedish alcohol policy.In July 1991, Sweden submitted its membership application to EU and subsequently in the 1993 the negotiations began. During the same time IOGT-NTO began its debate on a possible EU membership in the Accent magazine.

Communication is an important part of any multi-agent system. There are different ways of communicating and they have different effects on a multi-agent system. This project describes and evaluates two different ways of communication, implicit and explicit. To compare the two methods, two experiments have been executed. The result of the experiments have been compared and discussed.