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7390 Uppsatser om Communication methods - Sida 22 av 493

Från gammalt högerspöke till nytt arbetarparti : De nya moderaternas politiska kommunikation under valrörelsen 2006

AbstractTitle: From old rightwing-ghost to the new labour party ? The new conservatives political communication during the Swedish election 2006Authors: Pontus CarestenAim: The aim of the essay is to study how the conservative party communicated during the election campaign in 2006. I wish to find out how political parties work in todays society and how the communication has changed over time. To get relevant results I will also see how the theories and empirics interact. The purpose is further to illustrate the new conservatives? campaign work from a senders point of view.Method/Material: I have chosen a qualitative method which consists of three interviews with relevant key persons.

Matematik+andraspråkselever = matematiksvårigheter? : Varför och vad kan lärarna göra?

The purpose of my examination work was to show the need for support for students with another mother-tongue than Swedish, so that these students would be able to get through mathematics tuition better. To achieve this purpose, I chose to start from the perspective that presented itself at interviews with two class teachers and two mother-tongue supervisors. I also chose to use the qualitative research interview as study method, as I tried to understand those informing me in a thorough and in-depth way. In my study I have had a sociocultural perspective as starting point where the conceptions teaching, language and communication, support and individualizing are central for the development of knowledge. The questions for my study during this process were as follows: What difficulties, according to the teachers interviewed can occur for second language students in mathematics? What ways and methods of working do the teachers chosen give priority to, so that   the second language students` results in mathematics will improve? The results from my interviews show that the difficulties with mathematics for second anguage students can be perceived as being dependent on a combination of reasons, where amongst other things language plays a central part.

Upplevelser av kommunikationsproblem efter en stroke : En analys av självbiografier

Every year about 30000 people have a stroke. It is caused by either a bleeding or a blood clot, and depending on where the damage is, the patient can get different types of difficulties following after the stroke. About 40 % of all stroke patients sufferfrom some kind of speech and/or communication difficulty, like aphasia or dysarthria. As hospital staff it´s important to know how to communicate with these people, to get a deeper understanding regards their needs.Aim:The aim of this study is to out of a patient's perspectivedescribeexperiences ofcommunication difficulties that can follow after a stroke.Method:A content analysis with a qualitative approach was used to analyse five autobiographies.Results:The result showed in what way stroke patients experienced their communication difficulties, and how they felt about the hospital staffs treatment related to their communication difficulties. During the analysis two major themes emerged: suffering and wellbeing.

Near Field Communication - I Ett Åtkomstkontrollsystem

In the field of IT-forensics you may often get to analyze different types of digital devices. One ofthese devices is the GPS navigation system. Nowadays GPS technology is getting more and morepopular and is included more frequently in different types of devices. With this article we want topresent the differenent obstacles and possibilites that a forensic investigator is presented with in thistype of investigation. We will be comparing different software suites and make use of forensic toolssuch as EnCase.The reader should get some understanding of the methods there are for analyzing one of these devicesand what problems that may occur in the investigation process.The article presents how the investigator can use different methods to gain information such as recentroutes, favourite destinations and other information that may be stored on the device.

Slaget om budgeten : Kommunikation inom den moderna politiken

Title: The battle of the budget ? Communication in a modern policy (Slaget om budgeten ?Kommunikation inom den moderna politiken)Numbers of pages: 39Author: Niclas KarlssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of the paper is to see how Minister of Finance Anders Borg andthe Social Democratic economic spokesman Thomas Östros communicate their messages tothe public.Material/Method: The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust..

"Världens bästa reklamfilm" : En studie i hur reklamfilmerna från ICA är konstruerade för att locka kunderna till konsumtion

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

Produktutvecklingsprocessen : En djupstudie i hur ekonomer, designers och designchef samarbetar i en produktutvecklingsprocess.

Competition in the market of interior design during the last several years has drastically increased. The consumers of today are very conscious about what the market can offer and therefore they have high demands on the products. It is not only the function of the product that matters but also the design that makes a difference. Companies are becoming more aware of this and as a result they have to find a way to set themselves apart in order to attract customers. This realization has led designers and economists to cooperate in a different way than before.

Agila metoder vid verksamhetsutveckling - Vägen till nöjda kunder?

In recent time, agile methods have been devoted much attention, and the concept is widely used in the IT industry in particular. An increasing number of companies are interested in this way of working. The following report is the result of a study on the ability to create value for customers in business development through the use of agile methods. We ask what the advantages and limitations of agile methods are in the creation of customer value. Grounded Theory and an initial literature review was used to answer this question.

Förändringen som kom av sig: En fallstudie av kommunikationens roll i en förändringsprocess

This study takes place within a publicly owned art producing organization and dwells on the problems of a change process that the organization was involved in. Both leaders and staff were disappointed by the way the change process had developed. The management team explained the outcome by referring to the uniqueness of working with artists who constantly put their own personal objectives before the benefit of the whole. The aim of this study is to find a complementary explanation to the one the management team provided us with; an explanation that can help in the understanding of the dynamics of a change process. Can perhaps theories on information, communication and change processes give an alternative explanation to why the change process faltered? To investigate this, we have used a qualitative single case study.

Kapitalbindning och lönsamhet på 1980- och 2000-talet

This article is about Abrahams Children foundation and its teaching method called IE- method. It?s about how a teacher can use the IE- method in the religion lesson. There were some questions in this article that had to be answered and the questions are:- How is the form of the religion classes when a teacher uses the IE- method?- What happens in the class when you study the interaction and the communication?- Does the student?s participation increase when they work with the IE- method?- What are the advantage and the disadvantage with the IE- method?- Can the teacher use the IE- method in other classes?To get to the ?correct? answer I used many methods like, observation in the class, qualitative interview with the teacher (Lisa Andersson) and with four students (Kim, Erik, Amanda, Patrik) and I also used questionnaire.

Bajen var namnet : Studien av en elitfotbollsklubbs informationsarbete

AbstractÖrebro UniversityDepartment of HumanitiesMedia and Communication StudiesBachelor Thesis, Spring 2007Title: Bajen is the name ? The study of the information business of a professional soccer clubBy: Erik Johansson and Markus WelinSupervisor: Göran ErikssonPurposeThe purpose of this essay was to examine how a professional and multinational sport organisation works to present a positive image of it. The object of our study was Hammarby, one of the by media most intensive covered Swedish clubs. We have also investigated the relation between the sport communication strategies and the media.TheoriesWe have used prior research in the areas of sport and media, Sport Management, journalism and Public Relations. We have also applied Public Relations and Marketing theories.MethodWe chose to use the methods of qualitative interviews, and participant observations.

Informationssystem för service av truckar och städmaskiner

This paper describes the evolutionary development of an information system for a small company. The company performs overhaul of forklifts and cleaning machines. The company has already an information system that handles the reports from these overhauls but it needs a supplementary tool that assist the chief planner to plan forthcoming overhauls.It should be able to display coming overhauls in a timetable and eventually print them, either to a PDF file or to a document. The timetables this function produces will help the chief planner and the assemblers to get a good overview of their day-to-day work.The tool needs to be intelligent in that way that it takes into consideration were in the country different assignments will be performed. So that time consuming travels over great distances can be avoided.

High Orbit Ion Cannon : Går det att skydda sig?

The development of productivity in the construction industry has long been at a steady state compared to the manufacturing industry. Studies have shown that, amongst other things, waste on construction sites can reach up to one third of the total production cost. This has been observed from different aspects, and change is forthcoming.This thesis aims to provide a foundation for an increased productivity at production sites of building bridges. It is primarily based on a field study at Skanska, at a bridge construction site near Grängesberg. Via continuous interviews with the whole production crew, construction workers and management, information on interference and possibilities of improvement at the work site has been documented.

Expander : En studie av Expanders kommunikation och varumärke

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

Internkommunikation hos en mobiloperatör : ? en studie av motivation och upptagningsförmåga av information hos butikschefer

AbstractTitle: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer)Number of pages: 43Author: Helena IsakssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Fall term 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels.Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS.Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates.Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information..

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