Recent years have seen a dramatic increase in podcast listening in Sweden. As a result, podcasts has become attractive in marketing purposes among enterprises and organizations. It has also been revealed that the messages about products advertised in podcasts not only spread among the listeners, but also among their friends when publishing on social media. Research in this area has shown that messages spread on social media is a process which not only involve the transmitter and the receiver but also a third party, that is other individuals in the receivers network. This study reveals possible reasons to how and why listeners of the podcast spread commercial messages on social media.In order to identify general trends and to acquire an understanding of the phenomenon about podcasts a case study on Fredagspodden, produced by Hannah Widell and Amanda Schulman, was done.

Background: Communication allows people to gain understanding of themselves and their surroundings, which is a prerequisite for good health. The nurse may in her communication help patients develop a feeling that they are not alone in their situation. If the patients cannot express themselves and make themselves understood, it can lead the patients to feel left out which emphasizes the suffering at having aphasia. Aim: The aim of this study was to identify the components which affect nurse?s communication with patients with aphasia.

The aim of this Master's thesis was to examine the political and cultural reasons for making music materials compulsory at Danish public libraries by the new library act of 2000. The aim was also to examine how the public libraries have responded to this reform. To answer these questions a literature study was conducted as well as interviews. The results of the literature study indicated that the main reason for making music materials compulsory is to increase the influence of the library users. The study of the debate concerning the new library act showed that a majority of the Danish political parties as well as the Danish library organizations had a positive attitude towards the new obligation.

Aim: My aim with this study is to investigate whether the co-workers in the company Arla Foods is satisfied with the communication between the company and the employees. If there are any changes to be made or if it works well as it is now.Method: I have sent out invistigationforms to 85 co-workers within Arla Foods. This forms included questions about Arla Foods internal communication and how the co-workers apprehend this. I have also made 7 interviews over the phone with co-workers on the dairys around Sweden. Including in these 7 interviews have I also talked and posed questions to representatives for the trades-union within Arla Foods.

The aim of the study was to evaluate parents and course directors?experiences of the AKKTIV ComAlong-course (Augmentative and AlternativeCommunication ? Early Intervention). ComAlong targets parents of pre-schoolchildren with extensive communication difficulties and aims to give parentsknowledge about different aspects of communication, communication developmentand AAC. Both qualitative and quantitative methods were used. Individualinterviews and pair-interviews with totally nine persons were performed and 54course questionnaires filled in by parents were evaluated.

The Swedish election year of 2010 has just begun and the political actors are mobilizing their communication efforts to win the votes of the public. The political campaigns of 2010 have the potential to be the first where a new channel for political communication has the potential to make a difference ? the social media. This paper aims to describe in what ways a Member of Parliament, Nina Larsson (FP), together with the PR-agency Hello Clarice are using social media to conduct political campaigning on the web. It also aims to study if the professional consultants of Hello Clarice have any influence over Nina Larsson?s political communication.The theoretical framework which is the base for this study are theories of an extended public sphere in the age of mediation.

Near Field Communication (NFC) är en teknik som möjliggjort utvecklingen av vardagliga betalningar med hjälp av mobiltelefonen. I Sverige är betalningar med NFC-tekniken i mobiltelefoner fortfarande i introduktionsfasen. För att denna teknik ska ha möjlighet att fungera som ett komplement till redan befintliga betallösningar, granskas därför möjligheten för NFC-teknik som betallösningsmetod med inriktning på säkerhetsaspekter.Syftet med uppsatsen är att granska säkerhetsaspekter för NFC-teknik som mobil betallösningsmetod samt analysera dessa aspekter för att få djupare kunskap för NFC-teknologins möjligheter. Kunskapen har erhållits genom en litteraturstudie samt kompletterande av en intervju för att få bredd i informationsbehandlingen.Resultatet av studien visar att NFC-teknologin som betallösningsmetod kan påverkas av ett antal säkerhetsaspekter. För att NFC-tekniken skall nå en bredd i marknaden måste flertalet aktörer samarbeta för en standardisering i användandet av tekniken..

The value of a company's employees is considered to be higher and more important for a business success than ever. Losing employees is not only a loss of valuable knowledge, it also implies a significant cost related to the recruitment of new employees. To attract potential personnel, it is important for the companies to understand how to communicate with talents. Choosing a communication medium for a job advertisement is not easy when new options constantly arise. Despite the development of new communication mediums and channels, such as social mediums, the traditional communication medias still remain available.

Advertisers of today are facing a great challenge in a landscape where it becomes even more difficult to break through the clutter and convince consumers to buy their products. In order to succeed, they need to come up with new ways of communicating with their customers. The purpose of this paper is to investigate if micro-blogging could be considered an effective media choice in order to enhance the perception of brand associations and traditional communication effects. The subject is of interest as brands are putting increasingly more resources into this communication channel. However, at the current date the marketing effects of micro-blogging is unexplored in academic research.

Our aim is to create a greater understanding for how Växjö Municipality is working with their vision, strategy and brand, and also how it is perceived by the business sector. This understanding will help us to highlight success factors and pitfalls that exist in the creation, implementation, and maintenance of a municipality?s identity, image and profile to convince the business sector to follow.Methodology: We have been using an abductive and qualitative research-method in which semi-structured interviews have been the basis of our empirical material. We had interviews with three employees, a communication manager and the mayor at Växjö Municipality as well as four organizations and two companies with sustainable focus. We did this to get different perspectives and thereby get a greater understanding.Analysis & conclusion: We have been able to identify both success factors and pitfalls in Växjö Municipality's strategic sustainability work.

Personal assistance from a welfare perspective, offering a variety of reasons is perceived as a different design assistance than is usually there in the public social assistance depending on the strong foundations of the handicap principle autonomy and influence is in terms of how, what and when the operation is performed. The aim of our study was to highlight the handicap principle influence and autonomy in the operation of personal assistance. It is intended both to illustrate the legislature's intentions and ideologues expectations and also to examine a number of managers and personal assistants experiences of the conditions that exist for realize these principles. In order to answer our purpose and our issues, we have chosen a qualitative approach. We have first conducted a literature review and secondly implemented six interviews with personal assistants and managers.

In Jan Jagers and Stefaan Walgrave theory about populism as a political communication-style they claim that one can find this in the rhetoric of political parties. In their study of Belgian politics they found that the extreme-right party Vlaams Block has embraced this populism to a larger extent than other parties. Based on this theory this thesis aims at finding populism as a communication-style in three different Swedish political parties with the purpose to see if the extreme-right party ?The Sweden Democrats? will show populism to a larger extent than other parties, as was the case in the Belgian study.Based on Jagers and Walgraves operational definition of populism as a political communication-style this thesis applies it to the rhetoric of three different parties being ?The Social Democratic Party?, ?The Moderate Party? and ?The Sweden Democrats?. This is done in order to be able to clarify on the one hand if their theory is applicable to the Swedish case and on the other hand to what extent populism as a communication-style exists in Swedish political rhetoric.The method for this thesis has been a qualitative text analysis since and leads to the result that Jagers and Walgraves theory of populism as a communication-style is applicable to the Swedish case and that ?The Sweden Democrats? to a larger extent uses this political communication style, than the two other parties..

Telephone counselling has been around for more than forty years and remains a widely accepted communication support, both in the primary care and the outpa-tient departments of our hospitals. In many cases, this form of communication might be the only way in which the patient will have contact with the health ser-vices, primarily the nurse. In this study, the authors have chosen the word com-munication support as a generic name for the various technology tools, which are already present or in the future, might be an important link between the patient and the nurse. The aim of this study was to examine which communication sup-port that is available and patients´ perceptions of those and the patients´ percep-tions. Our patients can sometimes be affected by their illness, which means that their perception might be influenced and the advices or the prescriptions given by telephone will not be correctly perceived.

The purpose of this study is to examine how teachers and parents are communicating with each other in a foreign area. In case of obstacles in the communication, this study will examine how the preschools create opportunities to solve the problem. This study will also look closely at this relationship from an intercultural communication.This study is based on interviews. My informants are four teachers and four parents, one of the parents is Swedish and the other three have different ethnic and culture backgrounds.This study has reached to several results. The interviews with the teachers have shown that they are unsatisfied with their relationship with the parents because there are two factors that result to their communication difficulties.

As the use of smartphones and other mobile technology in our society is constantly increasing,so too does the possibilities of visually impaired persons increase as they are becoming moreable to enhance their quality of life with the help of mobile assistive technology. The purposeof this study was to explore how rehabilitation and habilitation organizations, which areworking with the visually impaired, should approach new technology. We have researched thisby examining the possibilities, opportunities and barriers of using mobile assistive technology.Based on this, we formulated the following research question: What factors are important forrehabilitation and habilitation organizations to consider in order to support, promote andcreate quality of life through the use of mobile assistive technology in their work with thevisually impaired? To answer the above question an exploratory study was made at an eyeclinic in the Västra Götaland region. The study was done through a series of qualitativeinterviews with both staff and patients at the eye clinic.