The purpose of this thesis was to investigate the communication between banks and their customers. Delimitations were made and the focus became towards upper secondary school students. The study was based on two interviews with bankers on different locations and with different stature, and a focus group consisting of eight upper secondary school students. The conclusion of the thesis was that there are certain problems in the communication between banks and upper secondary school students. The bank didn?t always communicate on the same level as the students when they presented their proposals.

Human rights have been added to the new curriculum which came into force the 1st of July 2011 in the Swedish Upper Secondary school. The purpose with this master thesis is to compare the old and the new curriculum as part of an examination of what way they affect the Social Science education. Further the analysis focus on what is affecting discourses in the Social Science about human rights, as well as its communication and incorporation in its education. The empirical material consists of the schools steering documents and interviews with Social Science teachers. The theoretical framework is based on human rights education (HRE) and curriculum theory.

The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.

Då parförhållandet utvecklas från att bestå av två vuxna till att få barn tillsammans och blir en familj förändras livet för alltid. För de flesta par innebär föräldraskapet glädje och att barnet berikar deras liv, men för många parrelationer innebär det även en stor utmaning. Det finns mycket begränsat med forskning i Norden om hur föräldrapar har det i sin relation och vad som gör att vissa par klarar av omställningen till föräldraskapet bättre än andra. Syftet med arbetet var att beskriva föräldrars upplevelse av parrelationen när första gemensamma barnet var fyra år. Metoden som användes var kvalitativ innehållsanalys för att analysera det insamlade materialet som utgjordes av svaret på en öppen fråga ingående i en enkätstudie.

Thousands of people all over the world suffer from injuries that temporary affects their ability to speak or inother ways communicate. A very common procedure for persons that suffer from some kind of breathingproblem in the higher parts of the neck is called tracheotomy. This prevents the patient from speaking whenno air passes the vocal cords. There have been many studies done to understand how these patientsexperience this period. The results are consistent, the patients often feel fear, frustration and worries aboutthe future.Tobii Technology develops a technique called eyetracking wich enables persons to control a computer with theeyes.

This report is a risk- and vulnerability analysis of how the commercial ship and its goods can be a threat to the environement and to human health in case of a discharge. It present the most common dangerous goods that are transported with ship through Kattegat in the Baltic Sea..

Employer branding in public sectorA descriptive case study on Örebro kommuns work with employer brandingProblem: Previous literature on employer branding is normative and highlights what the work with employer branding should contain in order to succeed. Previous literature lack descriptions of how the actual work is carried out in organizations. Previous literature also takes basis in the private sector and there is a lack of studies conducted in the public sector.Purpose: The purpose of this study is to describe how an organization in a public sector works with employer branding and it also aims to increase the understanding of employer branding.Method: The study is a descriptive case study based on a qualitative approach with semi- structured interviews with two employees at Örebro kommun. Throughout the study previous literature on employer branding is used.Results: We have noticed different activities in the organizations work with employees, leadership and communication that contribute to employer branding. The organization has a well-developed approach for the existing employees that contribute to the employee's personal development.

Det övergripande syftet med denna studie var att öka kunskapen om hur små barn med Cerebral Pares (CP) deltar, kommunicerar och interagerar med sina vardagliga samtalspartners på förskolan. I studien deltog två små pojkar (2;4 och 4;3 år) med grav CP (GMFCS 5) med lite/inget talat språk. De filmades på förskolan i olika vardagliga aktiviteter tillsammans med de andra barnen och personalen. Vid analysen studerades pojkarnas samlade kommunikativa resurser och återkommande mönster i samtalen på ett detaljerat plan med hjälp av Conversation Analysis (CA). Analysen visade att samtalspartnern hade en viktig roll för att underlätta i samtalet genom att tolka och tillskriva pojkarnas bidrag betydelse.

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

   Did the mass media report in a different way about the real estate tax before the Swedish national election 2006 than they did after the election? If there were differences, what could be the cause?This study aims to answer these questions by using a quantitative analysis of articles about the real estate tax published in the Dagens Nyheter (DN), the biggest morning daily. The summer before the election, the ?Alliance?, (the non-socialist coalition, launched an election promise to abolish the real estate tax. Instead they planned to introduce a low community charge.The Alliance won the election and formed a government to implement their election promise. The analysis was made on all the published articles in DN that covered the real estate tax issue. In total there were 43 such articles. These where all published between the launch of the campaign promise until the electionday and a month before the proposal was launched 19/9 2007, until the proposal was implemented in 2008. The study results in three interesting conclusions.

Purpose: The purpose of this thesis is to examine how students who also serve as writers of bachelor theses mainly utilizing the discourse analysis methodology comprehend the method of discourse analysis, and in what way the students bestow it in their research.Methodology and Material: This is a case study of the theses, which are also the text material, as it can be used examining numerous cases. Another beneficial factor is the relationship to the theoretical framework. One does not need to divorce the two institutions; instead they cooperate with each other.Results: A thoroughgoing apprehension of the Discourse Analysis is it being strongly attached to semiotics and how texts can be analyzed by the method in question to reveal institutions in our society alongside with mapping out the agency of words. In other words, language and soceiety mirror each other in a way or another...Key words: Discourse Analysis, thesis, Foucault, Fairclough, Laclau & Mouffe, language, reality, readings.

Background: Stroke is one of the leading causes for longlasting sequelae, among themloss in cognitive function, like aphasia. Aphasia effects the patients ability to understandand express themselves in speaking and writing. To be able to reach a good level of care,the careproviders and patients ought to have the same goals and values. This requires agood communication between the careproviders and patients. Which can be problematicfor the caregivers when they don't feel secure in their way of getting close to these patients.Aim: The purpose of this study was to illuminate caregivers experience of caring forpatients with the diagnosis aphasia following stroke.Method: This is a literature study where nine studies, with qualitative design, has beenanalyzed and compiled.

Through a thorough analysis of the current situation, we have highlighted differences inworking methods for the various workshops and drew up proposals for improvements incombination with a practical work description that can be implemented in the company..

The aim of this two years master thesis is to explore the relationship between public libraries and deaf adults. I want to know if deaf adults are a prioritized group in Swedish public libraries. Deaf adults use Swedish sign language witch is a visual language and differs from Swedish. I discuss the difference in Swedish Sign Language and Swedish and the importance of Sign Language literature. I also explore what methods can be used for mak-ing the library service towards the deaf group more customer centered and service oriented.The lack of sign language knowledge among the library personnel can lead to communication barriers.

In this paper I make an analysis of the play Järnbörd (By burning Iron) written by the swedish author Magnus Dahlström. In this play all the characters has committed horrible crimes wich they easily describes the violence. The starting-point of my analysis is the text itself and not any stage-setting. The reason for this is that I find it interesting to see what can be found in the text only. I investigate if the language itself can tell something.Furthermore I discuss Magnus Dahlström´s literary language and if he has any distinguishing quality, and if so what it may be.